PROPAGANDA TECHNIQUES All images used are in the

PROPAGANDA TECHNIQUES All images used are in the Public Domain.

O T D O H T E M A S ’ THERE. . N O I S A U S R E P Wikimedia Commons: commons@wikimedia. org

MOST COMMONLY USED PROPAGANDA TECHNIQUES Ø Glittering Generalities Ø Transfer Ø Name Calling Ø Plain Folk Ø Cardstacking Ø Bandwagon Ø Testimonial Ø Fear

GLITTERING GENERALITIES Links to a positive symbol through vague words and values; e. g. , “Democratic, ” “American, ” “Healthy” – Courtesy of the US Government http: //worldwar 2 headquarters. com/images/posters/American/coast-guardsmen. jpg http: //www. smecc. org/motorola/ww 2_co 1. gif

TRANSFER Suggests association with something positive or negative. https: //commons. wikimedia. org/wiki/File: Whitley_Bay_British_Railways_ Poster. jpg – Courtesy of the National Archives and Records Administration

NAME CALLING Using negative words or labels http: //profiles. nlm. nih. gov/ps/retrieve/Resource. Metadata/VCBBDX Courtesy of the Centers for Disease Control

PLAIN FOLK Endorsed by everyday “people like you”

CARDSTACKING Tells an incomplete story (leaves out key facts) (e. g. “ 9 out of 10 doctors say…” But what kind of doctors? ) 9 out of 10 doctors recommend Comfort Wear shoes

BANDWAGON Peer pressure: Join everybody else https: //commons. wikimedia. org/wiki/Category: We_Can_Do_It #/media/File: We_Can_Do_It!. jpg

TESTIMONIAL Endorsed by a highly regarded or famous person https: //commons. wikimedia. org/wiki/File: 'tell _Them_to_Make_It_a_War_Savings_Christma s!'_Art. IWMPST 16433. jpg

FEAR Uses threat: “Do this or there will be disaster!” Courtesy of the National Archives and Records Administration https: //upload. wikimedia. org/wikipedia/commons/6/67/%22 He%27 s_Watching_Yo u%22_-_NARA_-_513552. jpg

So, what method is being used

How about this poster? ØGlittering Generalities ØTransfer ØName Calling ØPlain Folk ØCardstacking ØBandwagon ØTestimonial ØFear Courtesy of the Library of Congress https: //commons. wikimedia. org/wiki/File: 1900 Bryan. Poster. png#/media/File: 1900 B ryan. Poster. png

What technique is used in this? ØGlittering Generalities ØTransfer ØName Calling ØPlain Folk ØCardstacking ØBandwagon ØTestimonial ØFear "Affiche Crème de Luzy" by Leonetto Cappiello unknown. Licensed under Public Domain via Wikimedia Commons https: //commons. wikimedia. org/wiki/File: Affiche_Cr%C 3 %A 8 me_de_Luzy. jpg#/media/File: Affiche_Cr%C 3%A 8 me _de_Luzy. jpg

d e s u s i e u q i n h c e What t here? . . . and Uncle Sam Wants You Too! ØGlittering Generalities ØTransfer ØName Calling ØPlain Folk ØCardstacking ØBandwagon ØTestimonial ØFear Courtesy of the US Government http: //hubpages. com/hub/How-Were. Propaganda-Posters-Used-In-World-War 1#slide 6539443