PROGRAM OVERVIEW PROGRAM OVERVIEW MISSION To recognize reward

PROGRAM OVERVIEW

PROGRAM OVERVIEW MISSION To recognize & reward excellence among, & foster stronger strategic relationships with, an elite membership of independent contractors whose superior dedication to the sale, installation & servicing of Rheem® products sets them apart from their peers.

PROGRAM OVERVIEW Program Goals • Help you achieve more residential product sales, acquire new customers & retain existing ones • Strengthen relationships between Rheem®, distributors, contractors & customers • Recognize and reward a select group of premier partners who provide a first class customer experience through their commitment to Rheem quality products and service • Provide engaging training tools online and in the field, exclusively for partners • Incorporate more effective program requirements & measurements for success • Foster open dialogue & communication between Rheem & partners • Increase the value & quality of partner benefits & rewards offered • Ensure the program & participation is easy to implement & maintain

PROGRAM POLICIES & PROCESSES

PROGRAM POLICIES & PROCESSES Program Participation CONTRACTOR REQUIREMENTS • Hold all required, current & applicable state license documentation • Be in good standing with your distributor • Maintain high performing Rheem® annual product sales – Annual purchase minimums defined by distributor – At least 60% Rheem residential products make up annual purchases • Maintain high-performing customer service and satisfaction, as demonstrated by a 4 star online rating, with a minimum 30 customer review submission a year • Complete 10 collective hours (minimum) of Rheem authorized training courses as a business each year

PROGRAM POLICIES & PROCESSES Program Participation PER-CONTRACTOR COSTS • $2, 400 annually • Prorated based on the enrollment date within a given year • Talk to your distributor about specific pricing & payment options y b d e r n i o f t e u D trib s i D 2017 EARLY ENROLLMENT INCENTIVE For new contractors that sign up early for the 2017 program in 2016, those contractors will be enrolled immediately and will be eligible for any available current Pro Partner program benefits for the remainder of 2016.

PROGRAM POLICIES & PROCESSES Pro Partner Value Guide The value that you realize for your membership will depend on the engagement in the benefits and programs. FEATURE CONTRACTOR VALUE Online Ratings & Reviews – Review management portal; unlimited automated email surveys; automated verification, posting & notification of reviews $2, 400 Contractor Cashback Rebates – 2 months extended elements only (Promotion to be announced 60 days prior to start) $1, 875 Kwik. Comfort® Financing Promotions – 8 months of promotions (Promotion to be announced 60 days prior to start) $4, 500 Digital Brand Campaign – Based on brand awareness campaign spend per contractor, plus value of a blended service/install average ticket $5, 000 Pro. Club Rewards National Conference – Two day conference with instructor led courses (Limited availability) Graduate Studies Training – Exclusive online & in classroom courses (10 online @ $25; 80% co op to ACCA, EGIA or PHCC membership $225 $3, 300) Web. Suite™ ($85 $500) – • Customizable website (Base Level) • Customizable website (Core Level & LEADgen, waived set up fees) Total Average Monetary Benefit of a Pro Partner Contractor membership* *This is the estimated value a participating contractor can expect to see as a Pro Partner and is based on actual 2016 Pro Partner averages. Actual value may vary. $500 $1, 000 $475 3, 550 $85 $500 $15, 835 $19, 325

PROGRAM POLICIES & PROCESSES Rheem Quality Pledge GREATER PEACE-OF-MIND WHEN YOU SELL & INSTALL RHEEM® PRODUCTS: Any Rheem® manufactured matched system, in a residential application as part of a AHRI matched system, that experiences failures that cannot be resolved in the first year after installation, may qualify for a Rheem Quality Pledge Unit Replacement & Labor Allowance. • Contact your distributor & service coordinator to initiate claims • Rheem District Technical Representative (DTR) approval required

PROGRAM POLICIES & PROCESSES Marketing Co Op Program Smart marketing & advertising is an important investment in your business—the Pro Partner Program is here to help: • Enhanced reimbursement of eligible marketing costs and ACCA, EGIA & PHCC membership fees • Submit marketing expenses to your distributor within 90 days of original expenditure date

PROGRAM POLICIES & PROCESSES Online Ratings & Reviews Pro Partners get exclusive access to an improved, easy-to-use, Online Ratings & Reviews program designed to benefit you & your customers. PRO PARTNER BENEFITS • Build & maintain a strong reputation by promoting & differentiating your company online • Share reviews on your own websites to help grow business & increase sales • Enhance your website’s SEO & page rank so customers can find you faster

PROGRAM POLICIES & PROCESSES Kwik. Comfort® Financing Pro Partners get an elite sales advantage when it comes to making Rheem® products more affordable for your customers. PRO PARTNER BENEFITS • • Competitive rates and simplified plan menu 8 months of best in industry financing promotions (Spring & Fall) Zero-contractor cost options during promotions Can combine with Rheem administered rebates & promotions CONTRACTOR REQUIREMENTS • • • No minimum financing requirements Pro Partners enrolled in Kwik. Comfort Financing are automatically eligible Enroll anytime, call the enrollment hotline at 866 209 4457 Monday through Friday between 8 a. m. – 6 p. m. (EST) and ask to be enrolled in the Rheem Kwik. Comfort Financing Program

PROGRAM POLICIES & PROCESSES Enhanced Promotions Pro Partners can take advantage of special extended promotion timeframes & additional, exclusive promotional products during Rheem® promotions such as Cash. Back. PRO PARTNER BENEFITS • Extended installation periods for Rheem administered rebates & promotions • Options to combine promotions & financing for additional incentives • Automatic yearly enrollment for all Rheem marketing promotions, approved by distributor REQUIREMENTS • Be in good standing with your distributor & Rheem • Rheem will automatically enroll Pro Partners into seasonal Pro Partner Promotions • Once enrolled, benefits are automatically applied to your rebate submissions

PROGRAM POLICIES & PROCESSES Digital Brand Campaign Rheem® offers a targeted, digital marketing program designed to deliver smarter leads, bigger sales & better results for Pro Partners. PRO PARTNER BENEFITS • Exclusively promote Pro Partners—fully funded by Rheem, targeted by consumer, customized by state/region & season • Increased brand awareness of the Rheem brand in your markets • Stronger, premium qualified leads through targeting of consumers actively seeking higher price point products • All leads go directly to Pro Partners • Online clicks direct to a landing page that connects to local Pro Partners • Callers are directed to local Pro Partner phone numbers • Leads are continually tracked online & by phone, so you can see how campaigns perform in your market

PROGRAM POLICIES & PROCESSES Pro. Club Rewards Earn & redeem unlimited, higher-value rewards for eligible Rheem® equipment purchases using our simple, convenient, 100% online program. PRO PARTNER BENEFITS • Fast earning & easy redeeming, with points awarded for eligible equipment purchases, training & certain program participation • Points do not expire, as long as accounts are not inactive for any 12 month period • 1000 s of high-value loyalty rewards—gifts, tools, travel, event tickets, etc. • All-online program makes registering, tracking & redeeming easy & convenient CONTRACTOR REQUIREMENTS • Pro Partners are automatically enrolled to Pro. Club • Check balances and redeem rewards anytime, visit Pro. Club website at My. Rheem. com/Pro. Club for details

PROGRAM POLICIES & PROCESSES Exclusive Training By offering exclusive training just for Pro Partners, we help you stay on top of trends, techniques & technologies—& ahead of the competition. • PRO PARTNER BENEFITS CONTRACTOR REQUIREMENTS • Admission to the exclusive Pro Partners Graduate Studies Program on Rheem® Academy, an engaging, limited access training portal • In-classroom & online curriculum & training programs for Pro Partners only • Exclusive content—videos, blogs, events, webinars & courses—from training vendors & content providers • Access to 280+ courses in professional & business development Co op of eligible Pro Partners’ annual membership fees to ACCA, EGIA or PHCC (must complete 10 collective hours of Rheem authorized courses in the prior year) • Complete a minimum of 10 collective hours of Rheem authorized courses each year • Register your participation online via Rheem Academy, Pro Partner Graduate Studies Program or other path as specified on My. Rheem. com

PROGRAM POLICIES & PROCESSES Biennial Pro Partner National Conference All Pro Partners are invited to join Rheem® for a national conference centered around connecting, learning & having fun, held every other spring beginning in 2017. PRO PARTNER BENEFITS • Opportunity to network, build stronger relationships with each other, distributors & Rheem management • Rewarding Pro Partner training opportunities led by industry Thought Leaders • Recognition & celebration of the prior year’s Top 20 Pro Partner honorees INAUGURAL CONFERENCE TO BE HELD IN LAS VEGAS MAY 3 -4, 2017 • Pro Partners will receive an invitation with complete details on location, offerings, schedule & RSVP information

PROGRAM POLICIES & PROCESSES Top 20 Pro Partner Criteria New & expanded Top 20 criteria makes Top 20 designation accessible to more Pro Partners of all sizes & ensures a broader national representation of awardees. TOP 20 PRO PARTNERS WILL BE AWARDED BASED ON: 1. Total Residential Product Sales 5. Consumer Online Reviews 7. Rheem Program Participation 2. Top Tier Product Mix • 4. 50 4. 89 overall rating • Cashback • ECM/Variable Speed • 4. 90 5. 00 overall rating • Design. Star® • Mod/Inverter 6. Rheem® Brand Exposure • Protection Plus® 3. Year-Over-Year-Growth • Logo on vehicles • Kwik. Comfort® Financing Web. Suite™ • 10% • Vehicle wraps • • 20% • Logo on uniforms 8. Distributor Rating • > 20% • Advertising/brand awareness campaigns • Direct mail, TV, radio, outdoor, other 4. Contractor Certifications • NATE, ACCA, PHCC or HVAC Excellence

ENROLLMENT & REPORTING

ENROLLMENT & REPORTING How to Enroll Request enrollment from your distributor & provide the following: • Total equipment purchases for prior year (include Rheem® & other OEMs) • Total Rheem equipment purchases for prior year • Percentage of Rheem annual purchases out of total purchases • Estimated sales for current year (sales goals for program) Once enrolled, you will receive an email to complete enrollment: • Confirm contact information listed in My. Rheem. com • Answer a few questions about your business • Agree to the terms & conditions NO MORE PAPERWORK EASY ONLINE ENROLLMENT

ENROLLMENT & REPORTING Pro Partner Welcome Kit Once confirmed, you’ll receive a Pro Partner Welcome Kit containing: • Pro Partner Contractor Program Guide • Pack of Pro Partner Consumer Brochures • Pro Partner USB (contains Logos) • Miscellaneous branded promotional items

ENROLLMENT & REPORTING Maintaining Membership At the conclusion of each year, distributors & Rheem® will evaluate each Pro Partner & rate them for the Top 20 Pro Partner Awards. • Annual loyalty sales • Rheem training requirements • Ratings & Review score • The evaluation process will be initiated prior to November 1

ARE YOU READY TO GO PRO? It’s Pro Time We’re proud to invite you, an elite Rheem® contractor, to join the Rheem Pro Partner Program—the best partnership & loyalty rewards program in the business. GOAL Help partners achieve more residential product sales, acquire new customers and retain existing customers.

Thank you. More Information: Additional Questions: Visit the Pro Partner page, located in the Marketing section on My. Rheem. com Help@My. Rheem. com