Joint Study Committee on Critical Transportation Infrastructure Funding

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Joint Study Committee on Critical Transportation Infrastructure Funding September 30, 2014 Keith T. Parker,

Joint Study Committee on Critical Transportation Infrastructure Funding September 30, 2014 Keith T. Parker, AICP @CEOMARTA

MARTA AT A GLANCE § 9 th largest transit system in U. S. §

MARTA AT A GLANCE § 9 th largest transit system in U. S. § Approximately 418, 000 weekday boardings § 4, 536 total employees § Major contributor to regional and state economy

ECONOMIC IMPACT § 7, 800 jobs in Fulton/De. Kalb Counties § 24, 800 jobs

ECONOMIC IMPACT § 7, 800 jobs in Fulton/De. Kalb Counties § 24, 800 jobs supported statewide § $1. 4 billion in economic activity supported annually § MARTA impact similar to insurance and hospitality industries in Georgia § Of Atlanta’s 18 fastest-growing industry sectors, 14 rely heavily on MARTA for work transportation § Special Events ( Note: UGA Study 2012)

MARTA WAS… § Employee furloughs § Salary and wage freezes § Reduced 131 bus

MARTA WAS… § Employee furloughs § Salary and wage freezes § Reduced 131 bus routes to 91 § Increased headways § Closed some restrooms § Fare increases § Negative public perception

MARTA IS… • A good financial steward of public tax dollars • Committed to

MARTA IS… • A good financial steward of public tax dollars • Committed to an excellent customer experience • Mobility and accessibility • A catalyst for economic development

FY 2013 – FY 2018 RESERVES PROJECTION BALANCE TREND 120, 000 100, 000 80,

FY 2013 – FY 2018 RESERVES PROJECTION BALANCE TREND 120, 000 100, 000 80, 000 60, 000 40, 000 20, 000 - FY 2013 FY 2014 FY 2015 FY 2016 FY 2017 FY 201 Without Transformation (20, 000) 109, 693, 890 85, 372, 602 62, 695, 253 39, 458, 903 14, 714, 662 (8, 124, 6 Initiatives

FY 2013 – FY 2018 RESERVES BALANCE TREND (millions) 175. 0 163. 1 M

FY 2013 – FY 2018 RESERVES BALANCE TREND (millions) 175. 0 163. 1 M 150. 0 125. 0 100. 0 75. 0 50. 0 25. 0 FY 15 & Beyond Proposed FY 14 & Beyond Adopted -25. 0 FY 13 & Beyond Adopted FY 2013 151. 6 144. 1 FY 2014 162. 3 122. 9 106. 1 FY 2015 162. 5 113. 6 74. 6 FY 2016 162. 5 108. 3 44. 4 FY 2017 164. 2 103. 8 14. 1 FY 2018 163. 1 112. 6 -13. 4

COST SAVINGS § IT Department– estimated $14 M § Electricity – $1 M –

COST SAVINGS § IT Department– estimated $14 M § Electricity – $1 M – $2 M § i. Recruitment § Elimination of paper paychecks § CNG Conversion – $1 per gallon diesel § Laredo Solar Canopy – $75 K

FY 15 OPERATING BUDGET Operating Budget - $415. 6 million §Balanced Budget §NO Fare

FY 15 OPERATING BUDGET Operating Budget - $415. 6 million §Balanced Budget §NO Fare Increase in FY 14 or FY 15 §Service Restoration • • Increased Rail Frequency Bus Service Enhancements §Police Officers §Additional Station Service Agents §Reinstate More Durable Breeze Tickets

FY 15 CAPITAL BUDGET Capital Programs - $470. 1 million, which includes $149. 2

FY 15 CAPITAL BUDGET Capital Programs - $470. 1 million, which includes $149. 2 million for debt services. Capital Projects: • Brady Garage • Elevator/Escalators • Restroom Restoration • New Vehicles (Buses and Mobility Vans) Safety: • Tunnel Ventilation • Fire Protection • Video Analytics • CCTV System Expansion • Lighting Upgrades

ORGANIZATIONAL INITIATIVES § Operational Road Map § Five-year plan § Twelve areas of focus

ORGANIZATIONAL INITIATIVES § Operational Road Map § Five-year plan § Twelve areas of focus § Year one initiatives underway

OPEN FOR BUSINESS Revenue Generation: § Advertising § Naming Rights § Parking § Concessions

OPEN FOR BUSINESS Revenue Generation: § Advertising § Naming Rights § Parking § Concessions § Transit - Oriented Development

ECONOMIC DEVELOPMENT Transit Oriented Development (TOD) § Increase transit ridership § Improve neighborhoods §

ECONOMIC DEVELOPMENT Transit Oriented Development (TOD) § Increase transit ridership § Improve neighborhoods § Generate stable revenues § Learn more: http: //www. itsmarta. com/TOD-realestate. aspx Job Creation: § Transit investment creates short-term and long-term employment

CUSTOMER SERVICE IMPROVEMENTS § § New buses and Mobility vans Upgraded station lighting Upgraded

CUSTOMER SERVICE IMPROVEMENTS § § New buses and Mobility vans Upgraded station lighting Upgraded elevators/escalators More Restrooms re-opened

CURRENT TECHNOLOGY PROJECTS § “See and Say” app § Improved electronic signage at rail

CURRENT TECHNOLOGY PROJECTS § “See and Say” app § Improved electronic signage at rail stations § MARTA “On the Go” app § Train Control System Upgrade (TCSU) § Ongoing installation of surveillance cameras on rolling stock § Urine Detection Devices (UDD) 15

TECHNOLOGY ON THE HORIZON § Mobile fare payments § Audio Visual Information System (AVIS)

TECHNOLOGY ON THE HORIZON § Mobile fare payments § Audio Visual Information System (AVIS) § Real-time trip planning integrated with Google maps § Wi-Fi in stations and on rolling stock § Security upgrades to Breeze fare media § Video Analytics § Automated Parking Access and Revenue Control (APARC) § Integrated Operations Center 16

MARTA POLICE PEER COMPARISONS MARTA Police Peer Comparison 2012 Crimes Reported by Agency (Transit)

MARTA POLICE PEER COMPARISONS MARTA Police Peer Comparison 2012 Crimes Reported by Agency (Transit) AWARDS

FISCAL SUSTAINABILITY • Moody’s Investor Service Upgraded MARTA’s Third Indenture Bonds from A 1

FISCAL SUSTAINABILITY • Moody’s Investor Service Upgraded MARTA’s Third Indenture Bonds from A 1 to Aa 3 (May 2014) • Cited improving financial performance and reduction in variable rate exposure • MARTA issued fixed rate refunding and new money bonds – Total $300 million • Upgrade contributed to reducing anticipated fixed rate issue costs by $4. 2 million

IMPROVING PUBLIC IMAGE POSITIVE COVERAGE EXCEEDS $1 MILLION IN VALUE* “MARTA should be commended

IMPROVING PUBLIC IMAGE POSITIVE COVERAGE EXCEEDS $1 MILLION IN VALUE* “MARTA should be commended for their leadership …I have been impressed… and I think more members of the legislature are impressed…” (Gov. Deal , Dec. 2013) “We’re heartened to see lawmakers adopted a more practical outlook in recognizing the work MARTA’s been pursuing… to improve its financial & operational efficiency…” (Andre Jackson, AJC, Apr. 2014) “MARTA Has turned its fiscal ship around… operating in the black again…” Rep. Jacobs, Mar. 2014 • *The media monitoring system determines publicity value based on an industry standard. During the 3 rd and 4 th Quarters July 1, 2013 - December 31, 2013 19

5 STEPS OF CLAYTON JOINING MARTA State legislation – lifting of the sales tax

5 STEPS OF CLAYTON JOINING MARTA State legislation – lifting of the sales tax cap to only join MARTA (contracting of services never an option) to restore transit MARTA Board and Clayton Commissioners approve Rapid Transit Contract (RTC) calling for one penny sales tax levy Clayton Commissioners call for binding referendum and approves RTC Majority of Clayton voters approve RTC in November referendum Jurisdictional concurrence 20

INVESTMENT OPPORTUNITIES State of Georgia investment opportunities in MARTA: • Include transit in any

INVESTMENT OPPORTUNITIES State of Georgia investment opportunities in MARTA: • Include transit in any state funding formula for transportation • Full elimination of the 50/50 provision for MARTA sales tax

INVESTMENT IN TRANSIT FOR OUR FUTURE Metro Atlanta is changing in meaningful ways*: •

INVESTMENT IN TRANSIT FOR OUR FUTURE Metro Atlanta is changing in meaningful ways*: • • • Atlanta is a “young city” that wants transit – we are ahead of national averages in Millennial and Generation X populations Atlanta ranks 6 th in the nation for residents with college degrees Between 2010 - 2013, Atlanta ranked as the 7 th fastest growing city in the nation Over the last year, Atlanta ranked 4 th in jobs added “Traffic Problems” consistently rank second only to public education as a concern weighing on the entire metro region 1990 2000 *Statistics furnished through the Atlanta Regional Commission 2010

2014 REPORT CARD FOR GEORGIA INFRASTRUCTURE Georgia is among the lowest in the country

2014 REPORT CARD FOR GEORGIA INFRASTRUCTURE Georgia is among the lowest in the country in transit spending per resident. According to the American Public Transportation Association's 2010 Survey of State Funding for Public Transportation. State Cost Per Resident Georgia Illinois New Jersey North Carolina $0. 63 $40. 43 $119. 52 $7. 94

TALE OF THREE TRANSIT SYSTEMS MARTA WMATA BART Rail Opening Date June 30, 1979

TALE OF THREE TRANSIT SYSTEMS MARTA WMATA BART Rail Opening Date June 30, 1979 March 29, 1976 Sept. 11, 1972 Track Miles 48 106 104 Stations 38 86 43

TRANSIT IMPROVES LIVES § Helps Environment – The private vehicle is the largest contribution

TRANSIT IMPROVES LIVES § Helps Environment – The private vehicle is the largest contribution to a household’s carbon footprint § Saves Money – Affordable alternative to driving, saving households that use public transit an average of $10, 103 § Benefits Health – Train riders lost 6. 5 pounds (American Journal of Preventive Medicine) Source: American Public Transportation Association

X-Team’s Vision for the Future www. itsmarta. com 404 -848 -5000

X-Team’s Vision for the Future www. itsmarta. com 404 -848 -5000