JANSSEN TV DIGITLN EKONOMIKA V PRAXI ING MARTIN

JANSSEN TV DIGITÁLNÍ EKONOMIKA V PRAXI ING. MARTIN MYDLÁŘ, MULTICHANNEL ADVISOR 12 TH FEB 2015

We are Janssen One of the world's leading research-based pharmaceutical companies, with operations throughout the world. Innovative treatments for patients with serious health conditions such as schizophrenia, epilepsy, multiple myeloma, prostate cancer, HEP-C, HIV/AIDS and diabetes. Our medicines are used to treat around 1, 500 million patients every year. Part of the Johnson & Johnson family of companies, which comprises around 250 operating companies throughout the world and employs approximately 120, 000 people in 57 countries. We put patients at the heart of everything we do.

Medical Education

The Objective >>> UNMET NEED = interactive medical education session accessible any time without need to travel. THE OBJECTIVE 1. Deliver medical education using a cost effective communication solution 2. Increase reach vs. conventional Med Ed events

>>> The Solution = web-based platform providing live broadcasting from a studio. • 2 Physicians presentations + debate • Outstanding user experience • Authorized access on Janssen. MED portal • Interactive Q&A session • Non-stop access to material on the library • Focus on satisfaction (NPS, IT helpdesk)

The interface • HD quality • Prompt to questions • Feedback is the gift

Multichannel campaign OFFLINE ONLINE • e. Newsletter • SMS § Leaflet A 5

The real footage visuals

The results • the broadcast had 48 views in total, 25 views live + 23 views of archive • Average Time Spent was 19: 27 [h: m], which is 33 % of the broadcast Source: You. Tube, Live broadcast Re l at ive audi ence re ten tion shows your video's abil ity to re tain view ers dur ing play back by com par ing it to all You Tube videos of sim il ar length. . teaser MUDr. X MUDr. Y Debate

Critical factors 1. Engaging medical education content 2. Trained speakers 3. Skilled shooting crew & studio infrastructure 4. Fast video serving platform 5. Appealing campaign to maximize the reach 6. 100% Compliancy with Janssen policies and Jn. J standards

Thank you Ing. Martin Mydlář Multichannel Advisor Janssen Czech & Slovakia +420 724 584 743 cz. linkedin. com/in/mydlar mmydlar 1@its. jnj. com