Ideation and Design Thinking Echo Rantanen Technical Manager

Ideation and Design Thinking Echo Rantanen Technical Manager, USA & Canada

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• Gain an understanding of methodology • Look at some of the Hackathon Day 1 concepts • Note next week – Hackathon Facilitation Training, November 9 and 10 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 3

• Student think they will prototype for 3 full days! • Students are going to want to jump to the prototyping phase • Our team had a similar struggle – we wanted to play with the kits Technical Manager Hackathon San Jose © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 4

• Ideation does not necessarily start with an idea • An idea is the output of the innovation process, not the starting point • The goal should be to construct the single, best solution to satisfy the unmet needs • You ideate in order to transition from identifying problems into exploring solutions for your users © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

• Step beyond obvious solutions and thus increase the innovation potential of your solution set • Harness the collective perspectives and strengths of your teams • Uncover unexpected areas of exploration • Create fluency (volume) and flexibility (variety) in your innovation options • Get obvious solutions out of your heads, and drive your team beyond them Regardless of what ideation method you use • The fundamental principle of ideation is to be cognizant of when you and your team are generating ideas and when you are evaluating ideas – typically keeping these two tasks separate, and only mixing the two intentionally © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 6

• Institute of Design at Stanford - http: //dschool. stanford. edu/ • Virtual Crash Course Video - http: //dschool. stanford. edu/dgift/#gear-up • 80 minute video with a one hour activity to redefine the gift-giving experience • Walks through the five stages of Design Thinking © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 7

• Empathize – talking to customers directly • Define - defining a problem statement from the empathy work • Ideate – brainstorming ideas to solve a problem • Prototyping – build and make things • Test – test with users © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 8

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Thank you.

• So many times we start with a problems designed for us • Design is messy • Take a first pass at the problem statement • Short, specific and sexy = good problem statement • Explore the possibilities in the solution space • New solution – Iterate • Build Prototype – Build your solution • Test - Share your solution and get feedback • Usually when given a challenge we accept that challenge put our heads down and think our way through a problem and hopefully show a right answer at the end © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

• Be human-centered in the way you work • Have empathy – spend time with the people whose lives are impacted by the things you do – reveal insight into what their latent needs are • Attitude of prototyping in everything you do – test what’s working and what is not • Be more collaborative – divert team – innovation is a team sport • Have a bias toward Action – get up and do something • Make your instincts change © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Public 15