Ideation noun ideation To bring new technology to

Ideation noun ide·a·tion “To bring new technology to bear on customer needs faster and more effectively than the competition. ”

A Framework • A context • Ambition, Talent, Opportunity – “Ability to put 2 and 2 together……” • Environment • Time • Follow through

Questions • What do we want to become known for? • What can we do to develop products, techniques, software, that give our products a market advantage? • What does staffing and investment look like to accomplish those objectives?

Ideation As a part of product or service innovation and development • • Examples of the ideation and innovation processes More than just “thinking things up” Different from Invention Less to do with writing patents, copyrights, and trademarks • • Starts with Vision Aligns with Business Strategy Takes Practice and time Stimulates and directs thinking on creating valuable hardware, software, and marketing • Get in the right frame of mind!

Vision – Seeing what is not there yet What’s going on here? ? • Today’s crisis will always subordinate critical future thinking. • Not everyone has this ability. • Need to schedule time and a creative space to do it. • Re-learn how to learn, how to think, and how to create.

What’s the (x)? • Customer (or internal) Need? • Benefit? (or conversely, Benefit denied? ) • Problem? • How do you find out?

The cost of (y) He who hesitates is lost…… • Knowing what is going on in the market? • Around you? • Time? • Quality? • Dependability? • Reputation? • Awareness of Availability & Maturity of technology

Examples and Discussion Time to ad lib…. • Luscious cosmetics…. • The hole in the wire nut…. • The Super Soaker • The music delivery system • JM

IP STRATEGY – Protect yourself…. . it’s a jungle out there. • Acts as an incentive system for innovation, • Packages intellectual assets, • Diffuses technical information, and • Controls intellectual assets External factors include issues of licensing and litigation; Internal factors include issues of valuation, information, coordination, and education.

Alphabet Soup

Some interesting facts • Worldwide information and communication technology (ICT) spending is expected to exceed 5. 6 trillion USD in 2021 with new digital drivers accelerating. • Merchandise Delivery Robot roaming the streets of Beijing China • Foxconn, the primary assembler for i. Phone, has deployed 40, 000 robots in its China plants, and claims down the road it won’t need humans along production lines. • Artificial intelligence (AI) and Augmented Reality (AR) are starting to deliver real-life benefits to early-adopting companies, And drawing huge investment $.

References • Kelley, David and Tom; Creative Confidence; Random House, 2013. • Mizuno, S. ; Management for Quality Improvement; Productivity Press, 1988 • Harley, Aurora; Ideation in Practice: How Effective UX Teams Generate Ideas; 2018 • Donius, Bill; Thought Revolution: How to Unlock your Inner Genius • Bogaert, Nick; Board of Innovation • Laskowski, Amy; How to Start Your Own Makeup Company; Bostonia Magazine, 2018 • Ryssdal, Kai; The Happy Accident that Changed Squirt Guns Forever, 2014