Hello Communication Challenges AND Fairfax Alerts HELLO My
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Hello? Communication Challenges AND Fairfax Alerts
HELLO! My name is Paul Lupe and I am here to discuss Public Alert & Warning challenges and methods we have used in Fairfax County implementing and operating Fairfax Alerts.
1 Fairfax County Let’s start with a little overview of Fairfax and our Public Alert & Warning System – Fairfax Alerts.
Fairfax County, VA ⊡Land Area: 406 Sq. Miles ⊡ 260, 380 Acres ⊡Population: ⊡ 590, 000+ 1, 116, 246 jobs, 142, 000 tech jobs ⊡Median Household Income $111, 079 ⊡Poverty Rate: 5. 8 percent ⊡Budget larger than four states
Fairfax Alerts ⊡ Everbridge Platform ⊡ Text & Voice Alerting ⊡ Emergency Subscriber List (ESL) Alerting ⊡ Wireless Emergency Alerts (WEA) Alerting
58, 468 Registered Users 1, 131, 000 Residents 5. 2% Population registered for Fairfax Alerts
“ “I’m already signed up, I get those Amber Alerts all the time. ” “I signed up and got to many traffic alerts, so I deleted my account. ” “What is Fairfax Alerts? ” “I’ll just check my twitter account during an emergency. ”
What is the Goal? To provide accurate and timely information to all impacted or potentially impacted people.
The Challenge?
The Challenge? ⊡ Public Disinterest ⊡ Different consumers ⊡ Lack of information sharing among partners ⊡ Language barrier ⊡ Access & Functional needs ⊡ Many messengers ⊡ Promotion
Public Disinterest ⊡ Public apathy to emergency messages is not a new phenomenon. ⊡ The average individual will seek additional information from other sources to verify a threat. ⊡ Over alerting can desensitize your population. ⊡ Preparedness not a priority among residents.
LET’S REVIEW SOME CONCEPTS Multiple Mediums The more mediums an individual recieves an alert, the more apt they are to act. Alert Subscriptions Ensure there is a defined “Emergency Alert” subscription. Geo-Target Alerts Target your alerts geographically, if possible, to cut down on erroneous alerts. Test Alerts Send periodic tests to your recipents to ensure they are familiar with your messages. When to Send? Define what constitutes an emergency and ensure that is shared with your registrants.
Promotion! ⊡ Outreach Events ⊡ Print Ads ⊡ Radio ⊡ Website § Choose up to 5 locations such as home, work and school § Choose up to 10 delivery methods like home phone, cellphone, email, text messaging and more § Create “Quiet Times” when you don’t want to receive weather alerts § Mobile app available for i. Phone and Android ⊡ Social Media ⊡ HOA’s ⊡ Chamber of Commerce
Different Consumers Baby Boomers Millenials Generation X
Generation Differences
Many Messengers Fairfax Alerts has over 400 authorized senders, representing Public Safety, Public Works, Public Information, Transportation and many others.
Communication Is almost always listed as the number one cause of difficulties during an incident.
A Real World Example Fairfax County COVANTA FIRE
A PICTURE IS WORTH A THOUSAND WORDS
Information Sharing & Many Messengers Solution One Tool Sound Policy Coordination
Further Discussion ⊡ Policy is often an after thought and without it each alert to the public will be handled inefficiently and differently. ⊡ Sharing information is one of the BIGGEST challenges I have seen today. Most agencies in public safety miss this during a major no notice event and disjointed alerting occurs. ⊡ For example, the police department tweets about an escaped prisoner two hours before information emergency management or public affairs of the event. The other county agencies learn of the event on the news and send out delayed messaging over their platforms.
Reaching Everyone Access & Functional needs community and language barriers.
Access & Functional Needs Limited English Proficiency Approximately 25. 2 million Americans have LEP. “Older Adults” Approximately 40. 5 million Americans are over the age of 65. Disabilities Approximately 54 million Americans have disabilities. 25% It is quite possible that nearly ¼ of the U. S. population needs some form of assistance in receiving emergency alerts.
Language Barriers
182 Number of different languages or dialects spoken in Fairfax County, VA.
THANKS! Any questions? You can find me at: @plupe (twitter) paul. lupe@fairfaxcounty. gov
CREDITS Special thanks to all the people who made and released these awesome resources for free: ⊡ Presentation template by Slides. Carnival ⊡ Photographs by Unsplash
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