Goals 3 Years Sport New MHR Identity Playoff

Goals (3 Years) Sport New MHR Identity Playoff Top 14 & Indenpedant Business Model with owned resources Commercial Brand

I. Assets identification : profit centers & stakeholders Profit centers • • Ticketing Sponsorship Subsidies Business Seats (PR) Shops Bodega TV Rights Players transfers Stakeholders • • • Public organizations Sponsors Media Supporters Players & coaches MHSC & MAHB

I. MHR Assets identification Resources • Sponsorship (Altrad, Urban Area, Langedoc. Roussillon area, City, Asics…) : 360 • Stadium and training camp • Sport and economic networks • Reputation (Club, Coach, training, players…) Competencies • Training & sport management • Commercial and networking • Event marketing

II Asset evaluation : VRIO Assets V R I-S O Sponsors ++++ ++++ Social Capital +++ ++ +++ Stadium Yves du Manoir ++ +++ ++ Training Camp ++++ ++++ Reputation ++ +++ ++ Commercial Marketing +++ +++ Training Sport Management ++++ ++ +++

III Macro-environment ¶ Economic : Economic network Languedoc. Roussillon - Rural – Universities ¶ Policy : Public sport policy– Brand South of France ¶ Social-Cultural : 2007 Rugby World Cup – Rugby local development ¶ Law : Stadium Yves du Manoir –TV Rights – LNR (Rugby National League)

Micro-environment Competitive forces Threats Rivals Top 14 clubs Very hight on sport games and low for the others activities (sponsors, tickets. . ) and TV right regulation Substitutes MAHB & MHSC Sharing sponsors contracts New Entrants Beach rugby – Rugby Seven Club control Suppliers Sportifs et Coach No control of Fabien Galthié and key players Customers Sponsors - Fans Large number of local sponsors and fan so low threat. No control of public sponsors i

First Resume 100 employees with 50 % for sport area

Trade Training Rugby Club Singularity Positionning Young people Modern Access Business Model Training camp Stadium Yves du Manoir 2010 -2011 Season Key competencies Demand Traing – sport management PR Commercial Bt. B Rugby local development Local relations Students

Linkages Resources - Competencies ¶ Sponsorship ¶ CRM ¶ Stadium Yves du Manoir ¶ Traing Camp ¶ Hospitality – Servicing FRM ¶ Coaching and training ¶ Social Capital ¶ Negociation – lobbying ¶ Reputation ¶ Communication (external) – Sport Manager

Articulation – interaction – Assets management Sponsorhip resources « Pivotal » Organizational Capabilities Physical Resources Relational Resources Reputational Resources Dynamic capabilities Resources Stock

Current Business Model Negociation Lobbying Reputation Social Capital Owner Sponsor Altrad Sport management Owner Relation Resources basis Key competencies Hospitality - PR Training center Direct impact Indirect impact Physical support Deployment

Future Business Model Brand & Fan Relationship management Reputation Negociation Hospitality management Socail Capital Physical Support Sport Management Resources basis Key competencies Activation Owner relation Direct impact Indirect impact Sponsorship Deployment

Development axis 1. Improving : sport management after Fabien Galthié time (New cycle : Jake White? ) and training camp 2. Stadium exploitation : New competencies – Bt. B : Hospitality – PR – Bt. C : Fan Relationship Management 3. New commercial marketing : activation and ticketing - New competencies 4. Brand creation and management – New competencies

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