Food factory of tomorrow Healthy and delicious food

Food factory of tomorrow Healthy and delicious food in a bio-based society -1 -

Healthy and delicious food in a bio-based society - Consumer and market trends - Innovation towards recommended healthy eating patterns - Driving food chains based on consumer demands - Developing “green” chains and factories - New technologies: nanotechnology Need for multi-disciplinary approach New players as innovators Need for a European FDA Food Valley as “Silicon valley of Foods” -2 -

Consumer trends Individualism and personalization On-the-go life style for men and women Tremendous increase obesity Ageing population & related chronic diseases Awareness of: social responsibility sustainability issues -3 -

Market trends in Food • • • Increase in “fresh” products at cost of “dry” Largest growth in convenience Diversification of buying channels Food with health claims Global brands • • • Organic and fair trade foods Pressure on sustainable food production Competing claims: food, fuel, bio-based products or forest? Increase in prices of raw materials Global sourcing -4 -

Innovation towards recommended healthy eating patterns IKB is only first step Recommendations: • Intake bad fat ↓ • Intake sugar, salt (Na. Cl) ↓ promotes sales • Varied food • Regularly (fat) fish • Daily sufficient ration vegetables, fruit, products from whole grain Only 1. 7 % of people follow guidelines: what do they eat and why ? ? Fruit and Vegetables: • People eat < 50% of recommended intake • People know they have to eat F&V - 5 products • a 40 Bio Euro market in Europe for convenient, lifestyle

Need to understand real preferences of consumers www. restaurantofthefuture. nl Observation of behavior: • what people do counts, not what they say they (will) do • study the dynamics of choice in ‘real life’ situations -6 -

Driving food chains based on consumer demands Product Raw materials Product Module Retailer Distribution Factory Module Product Local endproduct assembly • • Personalized and convenience Factory retains economy of scale R. M. Boom et al. , 2000 -7 -

Developing ‘green’ chains and factories Growing Human Global Warming End of low oil price Footprint 3 P’s Hunger, Diseases, Poverty Competing claims: food vs non-food 30 -50% Loss of Fresh Products -8 -

Developing “green” chains and factories Raw material & Utilities Food industry Waste Reusable Water Renewable Energy Recyclable Matter -9 -

Developing “green chains and factories Combination: • Greenports concept integration of agricultural production, processing & trade • Industrial ecology local/regional clustering of different production chains, so that waste residuals/heat can be utilized China 1 World Farms 2 Central square 3 Landscape park 4 Chicken production 5 Pig production 6 Reserve production 7 Mushroom production 8 Reserve Bussiness Support 9 Greenhouses 10 Tradecentre phase 1 11 Tradecenter phase 2 12 Fishponds 13 Existing 14 Demo Center 15 Existing 16 Service Agriculture 17 Workers Village 18 Dairy Farming 19 Harbor Zuid-Groningen: • integrated energy & water system • production of valuable products out of waste water - 10 -

New technologies Nano-technology, big opportunities… Purer, better ingredients and milder processes with nanoseparation methods Mild and convenient inactivation of micro-organisms with micro reactors Healthier, yet tastier products through nanoand micro-assembly Tasty meat replacing products based on vegetable proteins - 11 -

Need for multi-disciplinary approach Machinery equipment Bio-Based products Pharma Agri Packaging ICT Logistics - 12 -

Need for multi-disciplinary approach Separation Technologies Biotechnology Fermentation Membrane emulsification Material science & food structuring Computer science Simulation models Robotisation Sensor technology Plant protein foods Mild preservation Hygienic handling DNA based sensors High Pressure Processing - 13 - Biodegradable materials

Need for multidisciplinary approach e. g. : Process intensification – Valorisation of waste streams: valuable flavors and new (non-) food products – All unit operation: separation of ingredients & structuring of (non-) food in one continuous extractor – Alternative for environmentally unfriendly extracting fluids - 14 -

New players as innovators Consumer products Retailers & Food Service Logistic and ingredient suppliers (High Tech) companies and institutes specialised in Healthy Food in a Bio-based society - 15 -

Need for EFSA to become European FDA • American consumers trust their FDA In case of safety issues, it is clear what agency to blame • True innovation towards healthy food will require transparant regulations and labeling in all European countries • GMO’s never succeeded in Europe, partly because absence of European FDA - 16 -

www. foodvalley. nl Position the Netherlands as THE global center of innovation in the food industry: • Facilitating interaction between food companies and research centres • Supporting food companies in setting up their facilities in Food Valley • Stimulating the development of new food and high-tech companies • Attracting investors Members: • and other knowledge institutes • Large companies • Food SME’s and high tech companies • Regional and national governments - 17 -

Thank you for your attention Agrotechnology & Food Sciences Group Wageningen UR peter. vandenelzen@wur. nl - 18 -

Possible, but trade-offs in the supply chain Transport (source to user) Cost levels Production Inventory Materials Global Cost reduction needed Localized Source: Christopher (1992) - 20 -