CSR Competitiveness and innovation Minna PajalaHammar Head of

CSR Competitiveness and innovation Minna Pajala-Hammar Head of Corporate Responsibility Telia. Sonera Group UN Global Compact Conference Chisinau Moldova, October 30 th 2009

Telia. Sonera - in brief • Approx. 32, 200 employees • 2008 net sales USD 15. 7 billion • Shares listed on Stockholm and Helsinki stock exchanges • More than 453 million population • Total number of subscriptions almost 144 million – of which ~45 million in the majority-owned operations – and ~96 in the associated companies

Telia. Sonera Eurasia – operations in 12 markets • Turkey • Tajikistan • Russia • Uzbekistan • Ukraine • Nepal • Belarus • Cambodia • Kazakhstan • Azerbaijan • Georgia • Moldova

Different levels of market maturity Sweden Uzbekistan 115% penetration 46% pre-paid 9 M population 36% penetration 95% pre-paid 27 M population Denmark Nepal 124% penetration 22% pre-paid 5. 5 M population 14% penetration 99% pre-paid 29 M population Latvia 103% penetration 43% pre-paid 2. 3 M population Kazakhstan Nordic & Baltic: 93% penetration 80% pre-paid 15 M population • Growing mobile data traffic (+467% Sept 07 -Sept 08) Eurasia: • High voice growth • Low data traffic Source: Telia. Sonera (Q 32008 Eurasia data. Pre-paid: Telia. Sonera customers only) Analysys (Q 42007 for Nordic & Baltic. Pre-paid: industry data)

Access anywhere, anytime Global IP traffic Exabytes / month … will nearly double every two years 44 exabyte (2007 -2012) per month 7 exabyte per month 5 exabyte per month Sources: Cisco, 2008

Strong growth in new services 532, 000 IPTV subscribers 134, 000 video-ondemand movies* 1/3 of revenues in Broadband IP based Digital-TV • At the forefront of introducing new technology – – 3 G services in 5 Eurasian markets – 3, 5 G in Moldova 4 G services in Stockholm and Oslo – 100 Mb speed Smartphones - launch of i. Phone IPTV in the Nordics and Baltics * Sweden, July 2009

Telia. Sonera focus areas • World class service company • Quality in networks • Cost efficiency

Strong focus on sustainability CARBON DISCLOSURE PROJECT

Positive Consumption - global customer trend Consumer aspirations Social engagement Environment Health Wellbeing Ethics ”Corporate ethics start with how companies treat their customers” ’The listening brand’ Transparency Honesty Engagement Consideration Respect • A global societal customer trend for at least next 5 years consuming better rather than consuming less • High expectations towards brand’s global commitment • Preference for ethical brands Source: RISC 2009, Positive Consumption Report

Telecommunications contributing to economic and social development, enabling civil societies • Adding 10 mobile phones per 100 people boosts growth in GDP person by 0, 8 percentage points** • Telecom services make markets more efficient, reduce transaction costs and increase productivity • Political and social advantages – – – – Reporting human rights violations Co-ordinate aid to catastrophe areas Reporting on child abuse in the internet Aiding democratic elections – information, voting Freedom of expression – expressing opinions anonymously Fighting the corruption Transparency and governance ** Source: GSMA

Telia. Sonera – contributing to a world of better opportunities Bridging the digital divide Fair business in all markets • Mobile phone Sustainable communication services - the single most transformative tool for development? * • In 5 years - 6 billion mobile phones - 1, 4 billion mobile broadband subscriptions * Jeffrey Sachs, Columbia University Earth Institute

Bridging the Digital Divide • Access to telecommunications – Connecting remote villages with modern communications services – 1571 residents of Obburdon village in Tajikistan Pamir mountains (elevation 3641 m) • Digital literacy – Window to the Future in Lithuania – Reaching for 300. 000 citizens – European Commission e-Inclusion Awards • Safe internet usage – Blocking child sexual abusive images – Educating customers – Telia. Sonera International Carrier Child Safe Guard – Partnering with ECPAT – Hotline to report violations

Sustainable communication services • Energy efficiency = cost efficiency • Innovative partnerships • Videoconferencing – – Improved work efficiency Improved work flexibility Reduced travelling costs Reduced environmental impact With Tele. Presence meetings Telia. Sonera saved • 1, 392 business trips between Stockholm and Helsinki • 40 months of working time • USD 830, 000 in travelling costs • 170 tons of CO 2 -emissions

Fair business in all markets • Addressing the challenges in different markets • Telia. Sonera Shared values and business principles – Group Code of Ethics and Conduct • Integrity along the supply chain • Moldcell - Strategic approach and leadership in CSR

Moldcell - Leadership in CSR • Technologies versus Society – ISO 9001: 2000 Quality certificate – Alocard Alternative for hearing impaired • New management styles and corporate culture – 3 Codes implemented • Social partnership – building a sustainable future – Education for All national project with World Bank, Unicef, Ministry of Education – A house without dangers for children • Moldcell – Ambassador of Culture • For a world with better opportunities – Moldcell Scholarship – Festival of children arts

Mersi mult!