Wrestle GDPR and WIN JCCromack Panelists MINNA VAKKILAINEN

Wrestle GDPR – and WIN! @JCCromack

Panelists MINNA VAKKILAINEN VP, Head of Analytics and Customer Data at Kesko ALEX CASH Privacy Solutions Engineer at One. Trust J CROMACK Chief Technology Officer at My. Life Digital (Moderator)

Topic Focus Transparency Accountability Empowerment

Impact Question Please score the following statement? GDPR with deliver a growth in consumer trust and increased revenues and profits for organisations who fully embrace it. 1. 2. 3. 4. 5. Strongly agree, can see it happening already Agree, but 1 -3 years away Agree, but at least 3 – 5 years away I can’t see GDPR impacting consumer trust or revenues No chance, its just a regulatory cost to organisations and therefore will impact profits

Panelists MINNA VAKKILAINEN VP, Head of Analytics and Customer Data at Kesko @MVakkilainen ALEX CASH Privacy Solutions Engineer at One. Trust J CROMACK Chief Technology Officer at My. Life Digital (Moderator) @JCCromack

Impact Question Please score the following statement? GDPR with deliver a growth in consumer trust and increased revenues and profits for organisations who fully embrace it. 1. 2. 3. 4. 5. Strongly agree, can see it happening already Agree, but 1 -3 years away Agree, but at least 3 – 5 years away I can’t see GDPR impacting consumer trust or revenues No chance, its just a regulatory cost to organisations and therefore will impact profits