CRM Gamification The New Paradigm for Achieving End

CRM Gamification The New Paradigm for Achieving End User Engagement Painlessly Karel Tamchyna Senior CRM Gamification Specialist t: @ktamchyna e: karel@crmgamified. com Pablo Peralta Dynamics CRM MVP t: @pabloperalta e: pablo@crmgamified. com

#CRMUGsummit

Gamification is all about making work more fun and game-like! #CRMUGsummit

Definition The use of game elements and game design techniques in non -game contexts. #CRMUGsummit

inspire

engage

improve

Gamification does excellent at changing behavior for the better… #CRMUGsummit

Running #CRMUGsummit

Piano staircase 66% more people used staircase Source: http: //www. thefuntheory. com/piano-staircase #CRMUGsummit

Toilet seat… 44% improvement Source: http: //www. youtube. com/watch? v=Amy. Bp 8 e 76 e. Y #CRMUGsummit

User engagement is the #1 success obstacle in CRM implementations #CRMUGsummit

How gamification address this (BIG) problem… #CRMUGsummit

Remember gamification definition? The use of game elements and game design techniques in non -game contexts. #CRMUGsummit

3 parts… #CRMUGsummit

#1 game elements #CRMUGsummit

Points Resource collection Levels game elements ü Points ü Resource collection Progression ü Progression Avatars Quests Social Graph ü Levels ü Quests ü Avatars ü Social Graph

game elements ü Points Quests Social Graph Avatars Levels ü Resource collection ü Progression Points ü Levels ü Quests ü Avatars Progression Resource collection ü Social Graph

demo

#2 game design techniques #CRMUGsummit

Mash up your business process with game mechanics #CRMUGsummit

Organization business goals. . • • • Sales targets (Revenue $$) Lead conversion cycles Customer satisfaction goals # of visits or phone calls % campaign response rates [put your business goal here] #CRMUGsummit

Desired behaviors from managers. . • • • Data quality and accuracy Tracking visits outcomes Registering activities Increasing CRM usage [your behaviors wish list here] #CRMUGsummit

#3 non-game contexts #CRMUGsummit

Solve a real problem or change behavior for the better #CRMUGsummit

Real applications of gamification in business… #CRMUGsummit

70 % of Global 2000 companies will have at least one gamified application by 2014 #CRMUGsummit

“If your life does not allow you daily to play, change your life. ” Source: http: //trabajo. excite. es/estudiar-unacarrera-que-tenga-salidas-el-video-quederriba-el-mito-con-la-nina-que-quiere-serbailarina-V 37306. html #CRMUGsummit

Q&A #CRMUGsummit

Thank you! www. crmgamified. com/demo-request Pablo Peralta Karel Tamchyna Dynamics CRM MVP t: @pabloperalta Senior CRM Gamification Specialist t: @ktamchyna e: pablo@crmgamified. com e: karel@crmgamified. com #CRMUGsummit