Creating Viral Videos Viral videos are an inexact

Creating Viral Videos

Viral videos are an inexact science �It’s hard to know what will be popular Charlie Bit My Finger 135 million views Will It Blend: i. Phone 7 million views David After Dentist 35 million views Susan Boyle on Britain’s Got Talent 115 million views

In comparison… �Population of NYC 8. 3 million �Mexico 106 million �US 304 million

Are videos that try to change behavior popular?

Top 50 most viewed videos on Youtube on a typical day: 5 lessons revisited #1: The median number of comments on the most viewed daily You. Tube videos is about 1000(ranging from 0 to over 20, 000 comments). #2: The most viewed daily You. Tube videos are usually 1 minute or over in length (but under 3 min). #3: Similar to the most viral content, the most viewed daily You. Tube videos occurred in these categories (by frequency): 1. Music 2. Cool 3. Funny 4. Ads #4: The most viewed daily You. Tube videos usually use thumbnails of humans #5: Posted on hundreds of blogs (or Facebook pages, etc. )

What makes a video viral? � Create a video worth talking about. Something memorable that stands out from the “noise” out there (original, quirky, funny, weird) � INCLUDING THE BRAND: The risk of not including a branding message, even if it's subtle, is that everyone will share the video but not be able to give credit where credit is due. On the flip side, a very blatant commercial is not as cool to forward on to friends. To be most effective, a viral video must straddle the line between advertisements and consumer-generated media. Other suggestions: � Comment on other videos including links back to your video profile

MORE TIPS for SUCCESS �Get creative with what you have Mattress Dominoes World Record Attempt �Viral video doesn’t have to cost a lot Giant Stuffed Snake �Know your audience Fit Yummy Mummy �Have fun with your product Will it blend? �Highlight what makes you unique Penny Pranks SOURCE: http: //mashable. com/2009/11/14/smallbusiness-video/

YOU can create a great video too �High School contest (http: //www. youtube. com/results? search_query= middlesex+county+3 d+contest&search_type=&aq =f) �SIMPLICITY

YOU are now the MARKETER Get into their heads � FEAR is not always EFFECTIVE Priests and car seats – FOCUS on BENEFITS � Give them HOPE – empowerment Susan Boyle � TRUST – Getting information from a friend or from the Government? � How will barriers be reduced? Make it easier? � Credible � Personal Story (Jacqueline, girl from Orem) � Answer questions people may have

Brainstorming Jeff Hill – BYU Media Arts Professor � When brainstorming, start with things you already like and ask yourself why you like it. If you like it, then someone else does as well. PARODY A parody will bring in everyone that likes the source material and then they will hear your message as well. � Firelight � Distracted Parent Driving Dove Evolution vs. Evolution Parody 9, 000 views 2, 000 views

Nostalgia

Getting your video out there! � Spreading the message: Utilize blogs, other social networking websites you already use as well as word of mouth. Think of your audience.