WHY VIDEOS WHY VIDEOS Music videos are a

WHY VIDEOS?

WHY VIDEOS? • Music videos are a way of channelling an artists visual appearance or ‘vibe’ • The create something entertaining to look at whilst listening to the clip of music • A music video creates a story to pin with the lyrics and general message of the song/music • Music videos create a narrative • Explains certain aspects of the song visually

WHY VIDEOS? • Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980 s, when MTV based their format around the medium. Prior to the 1980 s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song clip" or "film clip". • Music videos use a wide range of styles of film making techniques, including animation, live action filming, documentaries, and nonnarrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos interpret images and scenes from the song's lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song's live performance.

CONVENTIONS OF MUSIC VIDEOS