Chapters 15 Speaking to Inform Informative vs Persuasive

Chapters 15: Speaking to Inform

Informative vs. Persuasive Informative Speaking Persuasive Speaking Instructs, explains, describes, etc. Changes audience attitudes, beliefs, behavior, etc. Gives something to the audience Gets something from the audience Tells them Sells them Information can persuade. Persuasion can inform.

Speech to Inform A speech to impart knowledge, enhance understanding, or facilitate application of information.

Classifying Information Informatory Explanatory Primarily aims at increasing audience awareness Primarily aims at deepening audience understanding Reports new information Goes beyond “facts” to help audience understand, interpret, or evaluate. Similar to news reporting: who, what, where, when, and how Answers “Why? ” or “What does that mean? ”

Informatory and Explanatory Examples Informatory (create awareness) Explanatory (deepen understanding) Cake recipes Baking principles Simple directions Academic lecture Brief or In-depth news story Sports trivia Sports Trivia-Game Analysis Biographies Healthy Diets (Metabolism) Healthy diets Philosophies or Theories

Informative Speech Topics § People § Objects § Places § Activities & Events § Processes § Concepts § Conditions § Issues

Guidelines for Speaking to Inform § Stress informative purpose § Be objective § Be specific § Be clear § Be accurate

Guidelines for Speaking to Inform § Limit ideas and supporting materials § Be relevant § Use appropriate organization § Use appropriate forms of support § Use effective delivery

Chapters 16: Speaking to Persuade

Persuasive v. Informative Persuasive Informative Persuasion asks you for something. Informative speaking gives you something.

Persuasion The process of influencing another person’s values, beliefs, attitudes, or behaviors

Behavior Change

Types of Persuasive Speeches § Speeches to Convince § Speeches to Actuate § Speeches to Inspire

Speech to Convince A persuasive speech designed to influence listener’s beliefs or attitudes.

Speech to Actuate A persuasive speech designed to influence listeners’ behaviors.

Speech to Inspire A persuasive speech designed to influence listeners’ feelings.

Three Modes of Persuasion § Ethos: Speaker credibility Logos: Logical appeal Pathos: Emotional appeal

Persuasive Speaking Strategies § Establish your credibility (Initial, Derived, and Terminal) § Focus your goals § Connect with your listeners § Support your ideas (statistics, true stories, or personal examples)

Dynamism Listeners’ views of a speaker’s confidence, energy, and enthusiasm for communicating.

Tips for Generating Audience Interest Keep It Short Tell Stories Use Humor Involve the Audience Generally, no more than 20 minutes for a presentation. Stories captivate, educate, and create lasting images and memories. Capture audience attention and help them remember you. Powerful method for keeping listeners alert and interested.

Your Assignment for Next Week! Present a Persuasive Speech- Select and bring an object and persuade the class to buy it. The object can have special powers! **Remember** Use techniques discussed in class and make it engaging! Be sure to create an Introduction & Conclusion. The speech should be 3 -5 minutes long, similar to an Infomercial https: //www. youtube. com/watch? v=ZKLnhuzh 9 u. Y