Chapter Fourteen Informative Speaking Chapter Goals Understand the

Chapter Goals • Understand the functions of informative speaking • Learn the types of

Sharing knowledge – and thus, sharing power – is the essence of informative speaking

Functions of Informative Speaking • Can empower listeners by giving them new ideas and

Preparing To Speak Informatively • Is my topic significant enough to merit an informative

The Ethics of Informative Speaking • Be sure you can ethically defend your choice

Types of Informative Speeches • • Description Demonstration Explanation Briefings Copyright © Houghton Mifflin

Briefings • • • Be Brief Be Organized Rely heavily on supporting materials Adapt

Motivating Listeners to Learn Will your speech … • • help them understand control

Special Tactics for Special Audiences • • • Interested but uninformed Interested and knowledgeable

Special Tactics for Special Audiences • Interested but uninformed – Basic information – Avoid

Special Tactics for Special Audiences • Interested and knowledgeable – Establish credibility early –

Special Tactics for Special Audiences • Uninterested – Show what’s in it for them

Special Tactics for Special Audiences • Unsympathetic (toward topic) – Show respect for listeners’

Special Tactics for Special Audiences • Distrustful (of speaker) – Establish credibility early –

Sustaining Interest • • • Intensity Repetition Novelty Activity Contrast Relevance Copyright © Houghton

Informative Speech Designs • • • Spatial Sequential Chronological Categorical Comparative Causation Copyright ©

Copyright © Houghton Mifflin Company. All rights reserved. 14 - 18

Avoid Boring Your Audience • Find a good topic • Leave yourself time to

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Chapter Fourteen Informative Speaking

Chapter Goals • Understand the functions of informative speaking • Learn the types of informative speeches and how to develop them • Apply psychological principles to help listeners learn • Arrange information for maximum effectiveness • Respond to the special challenge of informative speaking Copyright © Houghton Mifflin Company. All rights reserved. 14 - 2

Functions of Informative Speaking • Can empower listeners by giving them new ideas and skills • Can shape listener perceptions • Can help set the agenda of public concerns • Can clarify options for action Copyright © Houghton Mifflin Company. All rights reserved. 14 - 4

Preparing To Speak Informatively • Is my topic significant enough to merit an informative speech? • What do my listeners already know about my topic? • What more do they need to know? • Do I understand my topic well enough to help others understand it? Copyright © Houghton Mifflin Company. All rights reserved. 14 - 5

The Ethics of Informative Speaking • Be sure you can ethically defend your choice of topic • Mention all major positions on a topic when there are differing perspectives • Present all information on a topic that is important for audience understanding • Do not distort information that is necessary for audience understanding • Do sufficient research to speak responsibly on your subject • Do not omit relevant information that may be inconsistent with your position • Strive to be as objective as possible Copyright © Houghton Mifflin Company. All rights reserved. 14 - 6

Briefings • • • Be Brief Be Organized Rely heavily on supporting materials Adapt your language to your audience Present your message with confidence Be prepared to answer tough questions Copyright © Houghton Mifflin Company. All rights reserved. 14 - 8

Motivating Listeners to Learn Will your speech … • • help them understand control the world around them? satisfy their curiosity? improve their health, safety, or general well-being? give them a sense of making a contribution by caring for others? help them establish better relations with family and friends? give them a sense of accomplishment and achievement? contribute to the restoration of moral balance and fairness in the world? provide them with enjoyment? Copyright © Houghton Mifflin Company. All rights reserved. 14 - 9

Special Tactics for Special Audiences • • • Interested but uninformed Interested and knowledgeable Uninterested Unsympathetic (toward topic) Distrustful (of speaker) Copyright © Houghton Mifflin Company. All rights reserved. 14 - 10

Special Tactics for Special Audiences • Interested but uninformed – Basic information – Avoid jargon – Use examples – Use analogies, metaphors & aides – Focus on voice, gestures & eye contact Copyright © Houghton Mifflin Company. All rights reserved. 14 - 11

Special Tactics for Special Audiences • Interested and knowledgeable – Establish credibility early – Acknowledge diverse perspectives – Go in depth – Focus on content and being an “engaging” presenter Copyright © Houghton Mifflin Company. All rights reserved. 14 - 12

Special Tactics for Special Audiences • Uninterested – Show what’s in it for them – Keep it short and to the point – Use narratives and examples to arouse interest – Use eye-catching presentation aides and colorful language – Focus on dynamism Copyright © Houghton Mifflin Company. All rights reserved. 14 - 13

Special Tactics for Special Audiences • Unsympathetic (toward topic) – Show respect for listeners’ point of view – Cite sources they respect – Present information for understanding – Use narratives and examples – Focus on being warm and engaging Copyright © Houghton Mifflin Company. All rights reserved. 14 - 14

Special Tactics for Special Audiences • Distrustful (of speaker) – Establish credibility early – Rely on facts and expert testimony – Cite your sources – Be straightforward, businesslike and personable – Keep good eye-contact Copyright © Houghton Mifflin Company. All rights reserved. 14 - 15

Avoid Boring Your Audience • Find a good topic • Leave yourself time to research and prepare • Develop an artful overall structure • Add lively, striking content • Make an energetic presentation Copyright © Houghton Mifflin Company. All rights reserved. 14 - 19