Informative vs Persuasive Speeches Jenny Babbitt HISTORIC SPEECHES

Informative vs. Persuasive Speeches Jenny Babbitt

HISTORIC SPEECHES “I Have a Dream” “Gettysburg Address” Inaugural Speech

INFORMATIVE SPEECHES “Informative speeches can provide new and unfamiliar information, extend what the audience already knows, or update old information about a topic or issue. ” (Communicating For Results A Guide for Business and the Profession, 2014)

TYPES OF INFORMATIVE SPEECHES ORAL BRIEFING ORAL REPORT � Summary of Facts � Under 15 Minutes � Formal & Informal � Details � Example: � Examples: Weekly staff meeting of Facts � 20 Minutes � Formal Feasibility Report, Progress Report or Proposal

AUDIENCE ANALYSIS

AUDIENCE CHARACTERISTICS �Size of Audience? �Mandatory vs. Choice? �Who are they? �What do they know? �Are they familiar with you? �Negative biases?

AUDIENCE TYPES 1. FOUR TYPES OF AUDIENCES Friendly 2. Neutral 3. Uninterested 4. Hostile

EXACT PURPOSE STATEMENT 1. What do you want accomplished? 2. What will the audience take away? 3. What do you want the audience to do with that information?

TOPIC SELECTION EXAMPLES � Diversity in the Workplace � Healthcare Costs � Mars Exploration � Telecommuting – Pros and Cons � Job seeking on the Internet

RESEARCH �Why? �What to search for? �Where to search?

ORGNAZING THE PRESENTATION TOPICAL PATTERN � Most Popular � Easiest � Most to Least important, known to unknown, familiar to unfamiliar SPATIAL PATTERN � AKA Geographical � Organizes points on spatial location. � Front to rear, bottom to top, left to right. � Ex. Layout of a manufacturing plant

ORGANIZING THE PRESENTATION CHRONOLOGICAL PATTERN � Present in order of ocurrence. � Ex. Historical Event CAUSAL PATTERN � Cause & Effect relationship. � Ex.

METHODS OF DELIVERY �Extemporaneously �Use of Visual Aids �Memorizing �Speaking from a Manuscript

EFFECTIVE DELIVERY

PERSUASIVE SPEECHES “Persuasive speeches are done primarily to advocate some sort of change in attitudes, beliefs, or behaviors. (Business & Professional Communicating in a Digital Age, 2013)

ANALYZING YOUR EXPECTED AUDIENCES NEEDS � Identify � Show Opinion Leaders how you will fulfill your audiences needs.

EXACT PURPOSE STATEMENT DETERMINE WANTED REACTION �Reinforce current belief �Inspire agreement �Request specific action

CREDIBILITY �Trustworthiness �Competency �Dynamism �Objectivity

RESEARCH � Variety � Clarify � Add of supporting materials Interest � Support your arguments

ORGANIZATION CLAIM/REASONS PATTERN � Inductive reasoning � Deductive reasoning CAUSAL PATTERN � Cause / Effect reasoning � Solution Step � Action Step

ORGANIZATION PROBLEM – SOLUTION PATTERN � Problem – solution – benefits � Problem – solution - action COMPARATIVE ADVANTAGES PATTERN � Audience agrees on the problem � Audience disagrees on the solution

ORGANIZATION CRITERIA SATISFACTION PATTERN � Establish Criteria � Show your plan THE MOTIVATED SEQUENCE � Attention Step � Need Step � Satisfaction Step � Visualization Step � Action Step

PREPARE AN OUTLINE �Introduction �Body �Conclusion

ETHICAL � Honest � Manipulate � Influence � Give your audience a choice DO � Coerce � Force DON’T

PRACTICE MAKES PERFECT �Rehearse �Record �Repeat

INFORMATIONAL VS. PERSUASIVE � Audience Analysis � Organization � Research � Competency � Purpose of Delivery SIMILARITIES DIFFERENCES

SPEECHES INFORMATIVE PERSUASIVE

REFERENCES � � � Hamilton, C. (2014) Communicating for Results A Guide for Business and the Professions. (10 th ed. ) Boston, MA: Wadsworth Cengage Learning. Waldeck, J. , Kearney, P. , & Plax, T. (2013) Business and Professional Communicating in a Digital Age. Boston, MA: Wadsworth Cengage Learning. Morgan, N. (Nov. 4, 2014) The Greatest American Speeches – Ever? Forbes. Retrieved from http: //www. forbes. com/sites/nickmorgan/2014/11/04/thegreatest-american-speeches-ever

REFERENCES � � Frankel, A. (Retrieved June 8, 2015) 6 Tips for Writing a Persuasive Speech (On Any Topic). Time. Retrieved from http: //time. com/3664739/6 -tips-for-writing-apersuasive-speech-on-any-topic Neill, C. (Feb. 23, 2015) How To Deliver Persuasive Presentations. Forbes. Retrieved from http: //www. forbes. com/sites/iese/2015/02/23 how-todeliver-persuasive-presentations