THE PERSUASIVE PRESENTATION Meaning Persuasive presentation is a

THE PERSUASIVE PRESENTATION

Meaning Persuasive presentation is a plea to the audience to change their pattern of thinking and focus on the new manner or approach. It allow you to sell an idea to the audience. E. g. a presentation to doctors to persuade them to prescribe the medicine: it becomes persuasive presentation. But if you present the characteristics of the drug, it is an informative presentation.

How to persuade the audience? Choice of topic Analyze your audience Grab the audience State the facts of the problem Propose a solution Use the power of suggestion Evoke emotional desire

Preparing a persuasive speech Have some objectives and outcomes Have a formal structure Avoid having too much contents Define communication channel Use stories Have a strong opening and closing Use short words and plain English Evaluate and review

How to deliver presentation a persuasive Go to stage confidently and put your notes in a place where you can see them easily Stand up straight and look at the audience, pause and begin speaking. Set the tone in your introduction with appropriate facial expression Make eye contact with people in different parts of the audience, including the back row. Pause briefly after you state key points to allow the audience time to absorb the information Pronounce your words clearly and loudly to keep the presentation live Refresh your memory by periodically glancing at your notes, but avoid reading from your notes directly unless you are reading a long quotation Close your speech by thanking the audience and then exiting the stage.

Five golden rules of persuasive presentation It advocates a competitive option It strengthens and deepens dialogue It is an event not a slide show It targets an audience’s decision making It asks for an order