ASA Strategic Funding Additional Funding for Schools ASA

ASA Strategic Funding Additional Funding for Schools ASA Strategic Funding I www. asastrategicfunding. com 1

Public Funding for Education is Limited Private Funding is Not! Advertising Contracts: Advertising in multiple school venues Naming Rights: Major gifts in exchange for naming opportunities Ed Foundations: Endowment building, capital campaigns Research: Bond elections, alumni research etc. ASA Strategic Funding I www. asastrategicfunding. com 2

Advertising Contracts The High School advertising market has been estimated as a $1 Billion industry in the US. School advertising means different ads in a variety of locations: Scoreboards (front and back), scorer’s tables, video boards, TV’s, fences, concession stands, press boxes, bleachers, building fascia, bulletin boards, programs, flyers and electronic media. ASA Strategic Funding I www. asastrategicfunding. com 3

Typical Ad • 90% of ads sold as a 5 year contract • Average ad sale: $10, 500 • Sold as a 50/50 Ad Revenue share • We care for all details involved in marketing, sales, invoicing, collections, design, manufacturing, positioning, mounting and maintenance. • We pay out monthly and supply all contract information • School officials approve all ad contracts prior to final presentation • Work with district personnel to determine best fit and best advertisers for the district, suggestions from leadership and your vendor list. ASA Strategic Funding I www. asastrategicfunding. com 4

Bonuses • Districts often make call backs, asking for assistance in funding additional projects: new scoreboard, fencing, dugouts, field turf, auditoriums and science labs. • We are available to seek sponsors for such, thus saving the district the cost of purchase and installation. • And… we can find advertisers for the new venue Major Value Added: • Locate, attract and negotiate National Advertisers for the district • We research pricing for the Wichita market and maximize our rates and rate cards accordingly. ASA Strategic Funding I www. asastrategicfunding. com 5

Current Ads Under Contract • Number of ads/signs: 437 • Number of venues: 38 • Total ads contracted to date: $1. 3 M • Additionally…. Kevin Mc. Mullin and Boosters have done an outstanding job selling ads for the district’s benefit for several years. . …it is our intention to partner with the him and build on his good work…. ASA Strategic Funding I www. asastrategicfunding. com 6

Advertising Potential ASA Strategic Funding I www. asastrategicfunding. com 7

Secondly, we assist with Naming Rights as a funding source: Very Popular with Alumni! • Relevant naming rights: Venues or endowments named after staff, community patrons, friends and alumni. Becomes a source of inspiration, school pride and history. (usually permanent) • Corporate: National, regional or local businesses. Set number of years (10 to 20). • What may be named: Sport facilities, science lab, tech areas, performance theatres, music rooms, entry ways, offices, staff positions, scholarships, educational endowments ASA Strategic Funding I www. asastrategicfunding. com 8

Sample Naming Rights Relevant and Corporate Capitol Federal Natatorium ASA Strategic Funding I www. asastrategicfunding. com 9

Shawnee Heights High School $108, 000 Advertising & Sponsorships ASA Strategic Funding I www. asastrategicfunding. com 10

Washburn Rural High School $217, 000 Advertising & Naming Rights ASA Strategic Funding I www. asastrategicfunding. com 11

A Third Resource: Education Foundations • Assist with major funding through the foundation • Seek alumni, major donors, vendors and corporate partners • Assist with developing a naming rights campaign • Encourage endowment growth • Impact discretionary budgets within the district • Meet specific educational, student and or staff needs. ASA Strategic Funding I www. asastrategicfunding. com 12

Develop an Alumni Campaign USA Today Stats (Nov. 2009): • 59% of College alums donate to alma mater • Average 7 -10 times during their life time üAlums appreciate naming rights & opportunity to give back üMany KS districts over 100 years old… ü 1955 – 1965 grads: Sweet spot! ü$1 Million donors becoming more prevalent ü$5. 2 Million donor the largest ASA Strategic Funding I www. asastrategicfunding. com 13

Our Funding Plan • Step 1: Increased cash flow from advertising contracts. • Step 2: Address larger long term projects via naming rights, capital campaign, alumni development & foundation work. • Step 3: Establish an endowment to fund ongoing needs in perpetuity • Step 4: Continue to grow philanthropy as a component of your overall educational plans. ASA Strategic Funding I www. asastrategicfunding. com 14

ASA Strategic Funding, Topeka KS For more info please contact: § Jim Collogan, jcollogan@asastrategicfunding. com, 515 971 -2324 § Jim Deines jd@asastrategicfunding. com, 785 273 -5411 § Ed Mac. Millan emacmillan@asastrategicfunding. com, 785 273 -5411 Corporate office: 5339 SW 22 nd Place Topeka, KS 66614 ASA Strategic Funding I www. asastrategicfunding. com 15