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Key Father’s Day Takeaways n Almost 90% of consumers plan to spend the same

Key Father’s Day Takeaways n Almost 90% of consumers plan to spend the same or more than last year n Broadcast delivers Father’s Day ratings & reach n Broadcast TV delivers major Father’s Day categories n n n Special outing such as dinner or brunch Gift cards Clothing Electronics Local Television Zeros in on key markets 2

Father’s Day Spending Projected to be Up 13% From 2015 In Billions $16 $14.

Father’s Day Spending Projected to be Up 13% From 2015 In Billions $16 $14. 3 $14 $12. 7 $12. 5 $12. 7 $11. 1 $12 $10 $13. 3 $9. 6 $9. 4 $9. 8 May-09 May-10 $8 $6 $4 $2 $0 May-08 May-11 Source: NRF Monthly Consumer Survey A 18+, May 2016 May-12 May-13 May-14 May-15 May-16 3

Almost 90% Of Consumers Plan On Spending The Same or More Than Last Year

Almost 90% Of Consumers Plan On Spending The Same or More Than Last Year [CATEGOR Y NAME] [VALUE] Same 69. 4% Source: NRF Monthly Consumer Survey A 18+, May 2016 4

Recipients for Father’s Day Gifts Father or Stepfather 53. 3% Husband 28. 4% Son

Recipients for Father’s Day Gifts Father or Stepfather 53. 3% Husband 28. 4% Son 8. 9% Other relative 7. 3% Brother Friend Grandfather Godfather 6. 3% 5. 0% 4. 3% 1. 6% Source: NRF Monthly Consumer Survey, May 2016 5

Broadcast: Great Way to Reach Father’s Day Shoppers Adult 18 -49 Ratings NBA Finals

Broadcast: Great Way to Reach Father’s Day Shoppers Adult 18 -49 Ratings NBA Finals on ABC-GM 5 7. 6 NBA Finals on ABC-GM 4 7. 6 7. 4 NBA Finals on ABC-GM 2 7. 3 NBA Finals on ABC-GM 3 6. 9 NBA Finals on ABC-GM 1 3. 8 Billboard Music Awards Voice 2. 5 America's Got Talent-TUE 2. 5 Voice-TUE 2. 4 Grey's Anatomy 2. 4 Dancing w/Stars SP-5/19 2. 3 Scandal 2. 2 Survivor 2. 2 NBA Countdown-GM 4 2. 2 The Big Bang Theory 2. 1 Dancing with the Stars 2. 1 Modern Family 2. 1 NBA Countdown-GM 1 2. 0 NBA Countdown-GM 3 1. 9 American Ninja Warrior 1. 9 Top 10 Cable Networks 0. 5 Source: Nielsen NPower 4/27/2015 - 6/14/2015 Adult 18 -49 Live+SD Ratings; A 18 -49 10 Cable Networks based on A 18 -49 Ratings. 6

Broadcast TV’s Reach: Significantly Higher Than Cable One Day Reach 5. 2 CBS Prime

Broadcast TV’s Reach: Significantly Higher Than Cable One Day Reach 5. 2 CBS Prime 4. 8 NBC Prime 4. 7 ABC Prime 4. 3 FOX Prime 2. 6 TBS Prime Adult Swim Prime 2. 3 TNT Prime 2. 3 2. 1 Discovery Channel Prime 2. 0 HGTV Prime 1. 9 ESPN Prime 1. 9 USA Prime 1. 2 Freeform Prime 0. 7 FX Prime NBC Sports Network 0. 3 Source: Nielsen NPower. 6/18/15 Adults 18 -49 Live+SD. 7

Planned Father’s Day Spending In Billions Special outing such as dinner or brunch $3.

Planned Father’s Day Spending In Billions Special outing such as dinner or brunch $3. 1 Gift Certificates/Gift Cards $2. 0 Clothing $2. 0 Consumer electronics or consumer related accessories $1. 7 Greeting Cards $0. 8 Home Improvement or Gardening Supplies $0. 8 Personal Care $0. 7 Tools or Appliances $0. 7 Sporting Goods or Leisure Items $0. 7 Source: NRF Monthly Consumer Survey A 18+, May 2016 8

Wining and Dining with Broadcast Viewers Men Women 160 The Bachelor Undercover Boss 157

Wining and Dining with Broadcast Viewers Men Women 160 The Bachelor Undercover Boss 157 Chicago Fire 141 Arrow 139 The Blacklist 148 Scorpion 138 Chicago PD 148 Mistresses 138 Hollywood Game Night 146 American Crime 135 Jeopardy (Syndication) 144 48 Hours 135 The Middle (Syndication) 141 The Mentalist (Syndication) 133 Brooklyn Nine-Nine 141 Madam Secretary 132 Dog Whisperer: Family Edition (Synd) 138 Shark Tank 132 Blue Bloods (Syndication) 138 NCIS: New Orleans 131 Law and Order: Special Victims Unit 137 Chicago PD 131 Master. Chef Jr. 137 Chicago Fire 130 Hell's Kitchen 136 NCIS: Los Angeles 130 Survivor 135 Blue Bloods 129 Dateline 135 Castle (Syndication) 128 Undercover Boss 135 The Amazing Race 128 Grimm 134 America's Funniest Home Videos 128 Mom 134 America's Got Talent 127 Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Family & Steakhouse Restaurants 3+ times in the last 30 days. 9

Target Adults Who Enjoy Dining Out at Buffalo Wild Wings with Local Broadcast Index:

Target Adults Who Enjoy Dining Out at Buffalo Wild Wings with Local Broadcast Index: Region vs. Total Buffalo Wild Wings: Bought in last 6 months Source: Gf. K MRI 2015 Market-by-Market weighted by Adult 18+ population. Buffalo Wild Wings – Bought in the last 6 months. 10

Broadcast TV Viewers Purchase Gift Cards Top 10 Programs by Index Source: GFK MRI

Broadcast TV Viewers Purchase Gift Cards Top 10 Programs by Index Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Spent Any Amount on a gift card in the last 6 months. 11

Broadcast TV: The Go To Destination For Men’s Clothing Men Women 194 So You

Broadcast TV: The Go To Destination For Men’s Clothing Men Women 194 So You Think You Can Dance 190 New Girl 172 Dog Whisperer: Family Edition 166 How to Get Away with Murder 174 The Biggest Loser 148 American Crime Friends (Synd) 144 Grey's Anatomy 143 King of Queens (Synd) 163 Black-ish 142 Fresh Off the Boat 161 The Bachelor 142 Bob's Burgers 160 Scandal (Synd) America's Got Talent 159 Secrets and Lies 127 Empire 159 The Goldbergs 126 Primetime: What Would You Do? 159 Fresh Off the Boat 124 Grey's Anatomy 158 The Voice 120 Brooklyn Nine-Nine 156 The Walking Dead (Synd) 119 138 Weekend Adventure (Synd) 153 Empire 116 Wheel of Fortune (Synd) 152 Castle (Synd) 116 20/20 151 America's Next Top Model 114 America's Funniest Home Videos 150 Master. Chef Jr. 114 Master. Chef Jr. 148 The Simpsons 113 Scandal 146 2 Broke Girls 113 Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Shopped at The Gap, Men’s Wearhouse, Old Navy, or Sears in the last 3 months. 12

Zero in on Sears’ Best Markets Index: Region vs. Total Sears: Shopped in last

Zero in on Sears’ Best Markets Index: Region vs. Total Sears: Shopped in last 3 months Source: Gf. K MRI 2015 Market-by-Market weighted by Adult 18+ population. Shopped at Sears in the last 3 months. 13

Top Programs of Electronic Shoppers Top 10 Programs by Index Source: GFK MRI Fall

Top Programs of Electronic Shoppers Top 10 Programs by Index Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Shopped at any electronics store in the last 12 months. 14

Greeting Card Shoppers Are Broadcast TV Viewers Men Women 222 America's Got Talent Undercover

Greeting Card Shoppers Are Broadcast TV Viewers Men Women 222 America's Got Talent Undercover Boss 166 America's Funniest Home Videos 201 Fresh Off the Boat 166 The Voice 199 Master. Chef 165 186 Dancing with the Stars 20/20 180 Empire 178 Undercover Boss 177 Survivor 156 151 Castle (Synd) 151 160 Dateline 157 So You Think You Can Dance 167 The Simpsons The Closer (Synd) Inside Edition (Synd) 148 America's Got Talent 146 The Bachelor 143 Law and Order: SVU 153 Shark Tank 152 How to Get Away with Murder 136 Grey's Anatomy 150 Primetime: What Would You Do? 135 Chicago Fire 148 The Simpsons 135 48 Hours 147 Friends (Synd) 134 This Old House (Synd) 146 48 Hours 132 Hawaii Five-0 146 Empire 132 Family Guy 139 Modern Family 139 Shark Tank 132 Survivor 139 The Voice 130 Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Greeting cards for Father’s Day bought in the last 6 months. 15

Broadcast TV: The Source For Home Improvement Shoppers Top 10 Programs by Index Source:

Broadcast TV: The Source For Home Improvement Shoppers Top 10 Programs by Index Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Any amount spent on Home Improvements. 16

Cover Each Company’s Strong Markets with Local Broadcast The Redder the better- High BDI

Cover Each Company’s Strong Markets with Local Broadcast The Redder the better- High BDI Source: Gf. K MRI 2015 Market-by-Market weighted by Adult 18+ population. Shopped at Home Depot/Lowe’s in the last 12 months. 17

Aftershave & Cologne Customers Are Broadcast TV Viewers Top 10 Programs by Index Source:

Aftershave & Cologne Customers Are Broadcast TV Viewers Top 10 Programs by Index Source: GFK MRI Fall 2015, Base: Adults 18+ Index. Cologne for Men Any amount spent for self or as gift. 18

Broadcast TV: Delivering Tool Shoppers Men Women 130 Seinfeld (Synd) 162 Mom Bones 124

Broadcast TV: Delivering Tool Shoppers Men Women 130 Seinfeld (Synd) 162 Mom Bones 124 Scorpion Modern Family 124 The Goldbergs 135 133 CSI: Cyber 121 Madam Secretary Grimm 121 Elementary 126 Undercover Boss 121 The Blacklist 125 King of Queens (Synd) 121 Shark Tank 123 The Big Bang Theory 122 120 Madam Secretary 129 Dateline 118 2 Broke Girls 119 Criminal Minds 118 Friends (Synd) 118 The Simpsons 118 NCIS: Los Angeles 118 The Big Bang Theory (Synd) American Ninja Warrior 117 116 Scandal 115 Person of Interest 117 merica's Funniest Home Videos 115 Chicago PD 117 NCIS: New Orleans 117 The Voice 116 Last Man Standing 116 Person of Interest Scorpion Dancing with the Stars 114 113 112 Source: GFK MRI Fall 2015, Base: Men 18+, Women 18+ Index. Any tools acquired in the last 12 months. 19

Broadcast TV Viewers Shop For Sports Equipment Men Women Fresh Off the Boat 174

Broadcast TV Viewers Shop For Sports Equipment Men Women Fresh Off the Boat 174 Survivor Friends (Synd) 173 Friends (Synd) Seinfeld (Synd) 158 The Amazing Race King of Queens (Synd) 156 The Walking Dead (Synd) 188 179 162 143 American Ninja Warrior 151 The Bachelor 127 Brooklyn Nine-Nine 149 126 Master. Chef 147 The Big Bang Theory (Synd) Family Guy 126 Modern Family 145 The Voice 124 Bob's Burgers 144 America's Funniest Home Videos 124 Modern Family 123 Dateline 122 Jeopardy (Synd) Black-ish 139 136 Undercover Boss 132 2 Broke Girls 122 Shark Tank 131 Chicago PD 122 Weekend Adventure (Synd) 126 The Blacklist 116 Hell's Kitchen 125 Shark Tank 115 The Middle 125 Law and Order: SVU 114 Arrow 125 NCIS: Los Angeles 113 The Goldbergs 122 Chicago Fire 112 America's Funniest Home Videos 122 Undercover Boss 111 Source: GFK MRI Fall 2015, Base: Men 18+ Index. Women 18+ Index. Any sports/recreation equipment bought in the last 12 months. 20

Father’s Day Summary n Almost 90% of consumers plan to spend the same or

Father’s Day Summary n Almost 90% of consumers plan to spend the same or more than last year n Broadcast delivers Father’s Day ratings & reach n Broadcast TV delivers major Father’s Day categories n n n Special outing such as dinner or brunch Gift cards Clothing Electronics Local Television Zeros in on key markets 21

Fathers Day The Story of Fathers Day FathersFathers Day The Story of Fathers Day Fathers
Key Takeaways Museum Function Policy Issues Key TakeawaysKey Takeaways Museum Function Policy Issues Key Takeaways
What Is Fathers Day Fathers Day is aWhat Is Fathers Day Fathers Day is a
FATHERS DAY IN ITALY Fathers Day in ItalyFATHERS DAY IN ITALY Fathers Day in Italy
FATHERS DAY The idea of Fathers Day wasFATHERS DAY The idea of Fathers Day was
What Is Fathers Day Fathers Day is aWhat Is Fathers Day Fathers Day is a
Takeaways Three Takeaways The evidence makes the caseTakeaways Three Takeaways The evidence makes the case
A Fathers High Calling A Special Fathers DayA Fathers High Calling A Special Fathers Day
Special Days Childrens Day Mothers Day Fathers DaySpecial Days Childrens Day Mothers Day Fathers Day
Day 2 Key takeaways Facebook users read moreDay 2 Key takeaways Facebook users read more
KEY LEARNING TAKEAWAYS DAY THREE 3 JUNE 2020KEY LEARNING TAKEAWAYS DAY THREE 3 JUNE 2020
KEY LEARNING TAKEAWAYS DAY FIVE 5 JUNE 2020KEY LEARNING TAKEAWAYS DAY FIVE 5 JUNE 2020
Day 1 Key takeaways If you dont doDay 1 Key takeaways If you dont do
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Why bother with fathers FATHERS AND CHILD WELFARECALSWECWhy bother with fathers FATHERS AND CHILD WELFARECALSWEC
AnteNicene Leaders Literature Apostolic Fathers Apostolic Fathers ApostolicAnteNicene Leaders Literature Apostolic Fathers Apostolic Fathers Apostolic
THE CHURCH FATHERS Apostolic Fathers 325 A DTHE CHURCH FATHERS Apostolic Fathers 325 A D
Young Black Fathers and Maternity Services Fathers DirectYoung Black Fathers and Maternity Services Fathers Direct
Warming Up A Fathers Love Fathers seldom sayWarming Up A Fathers Love Fathers seldom say
Fathers as Examples Fathers as Examples Genesis 12Fathers as Examples Fathers as Examples Genesis 12