What is the Med Tech Week One week

What is the Med. Tech Week? One week where medtech companies and associations raise awareness about the value of our medical technologies, organising a wide range of activities across various platforms and media channels

What is the Med. Tech Week? Speak with one voice: Companies, national associations and healthcare stakeholders joining forces to enhance visibility and create a ‘buzz’ together for one week. Create momentum across Europe: A wide variety of activities organised at EU, national and local level to explain how medtech helps to save lives and improve health. Using the ‘buzz’ to highlight policy issues or concerns. Strengthen stakeholder network: Companies and national associations strengthening relations with key stakeholders such as policymakers and patient groups. Leverage Med. Tech Europe tools: A website, tested messaging tools, gadgets, social media content and a magazine created specifically for Med. Tech Week to help promote what you do.

Communicating how medtech “saves lives and improves health” to key audiences General Public Policymakers Patients & Patient Advocates Press How your Your company’s transforms value lives

Why engage in Med. Tech Week 2017? It’s a great way of promoting what you do every day

Benefits from engaging in the Med. Tech Week PROMOTE YOUR COMPANY AND THE VALUE YOU BRING Enhance the visibility of your company and the value you bring to healthcare professionals (HCPs), patient groups, policymakers and the wider public. Showcase your company as a great place to work, etc. Communicating the value of our industry together NURTURE YOUR COMMUNITY RELATIONSHIPS Strengthen your existing relationships with national associations and key stakeholders, such as, patients, HCPs, policymakers, etc. HIGHLIGHT NATIONAL POLICY ISSUES YOUNG Use Med. Tech Week as a hook to reach out to your policymakers and INDEPENDENTS highlight your policy issues.

How can you engage? Any activity, big or small, at local, national or EU level, can make a difference. The aim is not to increase your workload! If you are already running activities or projects, why not use the Med. Tech Week to promote them widely?

Activities can include • Site and hospital visits • Multi-stakeholder projects at company/ national level • Press conferences • Radio campaigns • Patient testimonials • Employee stories • Museum donations • Exhibitions • Policy roundtables • Interaction with HCPs • Social & traditional media engagement • Infographics, position papers, factsheets, videos

Who engaged in 2016? 14 National Associations and 23 companies across 18 European countries with over 110 activities organised. Partnering with 8 external organisations and 15 healthcare professionals and patients sharing their perspectives.

Who engaged in 2016?

Join the Online Conversation For one week of activities in 2016 there were 10 weeks of communication campaign: before, during and after.

Social Media Overview Total Views Total Engagement 1, 157, 294 7, 900 (comments, likes, shares) New Fans & Followers 728 #Med. Tech. Week used 3, 058 times 28 members active on social media 39 external stakeholders active on social media

What are industry leaders saying about Med. Tech Week It’s a great way for members to show the value of the technologies we provide, across Europe.

Rob ten Hoedt - Med. Tech Europe Chairman and Member of the Operations Management Committee Peter Ellingworth – Chair of National Associations & Board Member, Med. Tech Europe “It is our job as Med. Tech Industry to show the value of the technologies that we provide and connect cost and value back together. That is why this initiative is so important, because I think we can show people what the impact of medical technologies are in patients’ daily lives. ” “The National Associations are present in every market, they can bring this whole essence of the Value of Med. Tech. Bring it to life with their local markets in local towns. A really crucial role for the NAN to pick this up and deliver and play with it. ” Serge Bernasconi – Ch Executive Officer, Med Europe “We would like to see this initiative driven by national as well as corporate members. Corporate members need to play an important role. They need to bring us the actual cases, the actual data that can help us continue to build and demonstrate the value of our industry. ”

What can Med. Tech Europe do? Med. Tech Europe will aim to ‘connect the dots’

Med. Tech Week | Showcasing the value of medtech Social Media Campaign #medtechweek Dedicated website Med. Tech Quiz Communication toolkit for members

Med. Tech Week | Showcasing the value of medtech Visual Package (harmonized branding) Med. Tech Week Magazine

Med. Tech Week 2017 19 -23 June Ana Ascenção Silva (a. silva@medtecheurope. org) Valentina Laurenzia Ancona (v. ancona@medtecheurope. org) www. medtechweek. eu