Teaching Cluster Analysis through a Marketing Sciences Application
- Slides: 70
Teaching Cluster Analysis through a Marketing Sciences Application Kevin Potcner Minitab, Inc. University of San Francisco California State University - Fullerton
Audiences
Audiences Business Analytics
Audiences Business Analytics Modern Data Science
Audiences Business Analytics Traditional Statistical Sciences Modern Data Science
Business Analytics Traditional Statistical Sciences Modern Data Science
Focus Business Analytics Traditional Statistical Sciences Modern Data Science
Focus Business Analytics Traditional Statistical Sciences Insights Interpretation Business Decisions Modern Data Science
Focus Business Analytics Traditional Statistical Sciences Insights Interpretation Business Decisions Modern Data Science Mathematics Algorithm Big Data
A vs. B Marketing Experiment
A vs. B Marketing Experiment
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment A B
Problem Statement
Problem Statement How can differences in geographical regions be controlled for in an A vs. B marketing experiment?
Solution
Solution Cluster Observations Analysis
Solution Cluster Observations Analysis • Intuitive and Accessible • Handles highly dimensional problems • Myriad applications
Data
Data High-Net-Worth Retirees High-Net-Worth Midlife High-Net-Worth Young
Data
Data
Data
Data
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
Cluster Analysis in Minitab
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment
A vs. B Marketing Experiment
A vs. B Marketing Experiment
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment A B
A vs. B Marketing Experiment A B
Case Study and Project Ideas…
Case Study and Project Ideas…
Case Study and Project Ideas…
Case Study and Project Ideas…
Case Study and Project Ideas…
Case Study and Project Ideas…
Case Study and Project Ideas…
A vs. B Marketing Experiment
Q & A and Discussion
The human sciences tok
Kmo and bartlett's test interpretation
Open source cluster application resources
Oscar cluster
Microteaching phases
Alicia burdess
Cluster analysis graph
Cluster analysis minitab
Clustering in data mining
Global shelter cluster
Cluster analysis basic concepts and algorithms
Cluster analysis basic concepts and algorithms
Cluster analysis basic concepts and algorithms
Exploratory cluster analysis
Cluster analysis for market segmentation
Exercise 24
Sas cluster analysis example
What is cluster analysis
Cluster analysis in alteryx
Cluster analysis basic concepts and algorithms
By one man sin
Through and through furcation
Tangential sawing
The night of the scorpion
What is through channel marketing automation
Promotion through the marketing channel
Building customer relationships through effective marketing
Building customer relationships through effective marketing
Developing a global vision through marketing research
Building customer relationships through effective marketing
Building customer relationships through effective marketing
Marketing chapter 1
Breadth and scope of international marketing research
Developing a global vision through marketing research
Global vision marketing definition
Paper 1 thesis statement
Lenses of criticism
Chagall paris through the window
The selling concept holds that
Digital marketing marketing refers
Universal functions of marketing
Understanding marketing management
Marketing management
Define marketing management
New market realities
Principles of marketing grade 12 module
Finer segmentation strategy
Marketing information systems and marketing research
Marketing information systems and marketing research
Marketing information systems and marketing research
Marketing information system kotler
Marketing information systems and marketing research
Advantages and disadvantages of niche marketing
Performance marketing in holistic marketing
Marketing research problem
Wapiti kali
Analysis synthesis evaluation
Laplace circuit analysis examples
Ca application performance management
Knowledge application analysis evaluation
Writing papers in the biological sciences
Hazleton area academy of sciences
Van hall larenstein, university of applied sciences
University of applied sciences vaasa
Faculté des sciences exactes constantine
Www.fs.ucd.ac.ma
Academy of motion picture arts and sciences benefits
Kavneet hayre
Swedish life sciences
Statistics for social sciences
Statistical package for social science
