Student Questions Student Images Walter Lippmann Value of

Student Questions

Student Images

Walter Lippmann Value of Images can change a person’s attitude Surest way of conveying an idea Images and symbols used become memories Memories with power if relatable to own situation Image credits: Wikipedia: Walter Lippmann 1914

Visual Persuasion “The real persuaders are our appetites, our fears, and above all our vanity. ” – Eric Hoffer

Persuasion Uses… Factual information Emotional appeals To … Change a persons mind Promote a desired behavior

Public Service Announcements

Strong 4 Life “Why am I Fat? ” - Strong 4 Life video http: //youtu. be/ys. Iz. X_i. DUKs

Moms Demand Action For Gun Sense in America “Gun Violence – Is this the #New. School. Uniform? ” http: //youtu. be/3 HILg. FNs. EF 0

Visual Persuasion in Public Relations Influence news reporters for favorable coverage Contact journalists’ and give them story tips Influence public opinion positively Product Company Political Candidate / Political Agenda “Photo op”

Visual Persuasion in Journalism Attract readers Bold, catchy headlines Short, easy to read stories Dramatic pictures

Dramatic Pictures & Bold Headlines

Visual Persuasion in Advertising Everette Dennis - Advertising benefits society … Funds most media Provides consumer information in form of public service announcements Stimulates economy Advertisers use words, images, and situations So viewers make assumptions and relate to own behavior

The Fine Line Between Persuasion and Propaganda

Persuasion Uses… Factual information Emotional appeals To … Change a persons mind Promote a desired behavior

Propaganda Uses … One-sided Often nonfactual information Opinions that appear to be facts Emotional appeals To … Change a persons mind Promote a desired behavior

Political Propaganda

Shock Advertising Controversial and unusual pictures Humor Charities Linking sexual activity with products

Humor

Timotei Styling Mousse: Lion

Tesa: Bush

Shock Advertising and Charities

Barnardo’s: London Barnardo’s “Break the Cycle” campaign 2008 -2009 http: //www. barnardos. org. uk/what_we_do/advertising_campai gns/previous_advertising_campaigns/break_the_cycle. htm Barnardo’s “Life Story” campaign 2012 http: //www. barnardos. org. uk/lifestory. htm

Amnesty International

Linking Sexual Activity and Product

Kraft “Zesty” Ad

French-kiss Pepsi

American Apparel, UK

Dolce & Gabbana

Shock Advertising Justified? Corporations say Yes – “if it gets the attention of the potential customer” When is shock advertising appropriate? Who decides? Ethics? Messages? Persuasive?

Consider what you have learned about Visual Persuasion today What persuasive messages have shaped your life since you awoke this morning? Starting point – What did you have for breakfast? Was that influenced by a persuasive message?