Story Telling with Purpose Get YOUR Story Straight

Story Telling with Purpose: Get YOUR Story Straight! @m. Health. Marketer. com

Global Mobile Healthcare Market Estimated To Reach $49 Billion by 2020 Global EHR/EMR Market to Expand to $22. 3 Billion by 2015 Telehealth Market Value to Reach $1. 5 Trillion in Five Years

• Political • Technology • Personnel • Social • Privacy and Security

Changes in Your World • Competition • Budgets • Job Creep • Technology

Buying Journey Technical Problem Discovery Economic Research Options User Identify Vendors Influencer Purchase Decision

All the Marketing Noise

The Role of Marketing

Talking Tech

“A good story is where genuine customer satisfaction comes from. It’s the source of growth and profit and it’s the future of your organization. ” -Seth Godin, All Marketers Are Liars later re-named All Marketers Tell Stories

• Proven • Engaging • Relevance • Levels the playing field • Conveys the facts • Attention • Unique to you

“Story is more important than the brand, the best story wins. I am simply, unabashedly, out loud, screaming and shouting saying, focus on the quality of your storytelling. Turn that complex idea into storytelling. ” -Tom Peters, Hall of Fame Management Guru

The Story Strategy Process Get YOUR Story Straight

The Golden Circle Step 1 Product Market Match

Step 2: Message to Market Match

Buyer Persona • Demographic • Psychographic • Personality Type • Personal Beliefs • Values • Attitudes • Career Concerns • Behavioral Information

Buyer Story Lines • 4 elements • 8 -12 Storylines • On-line, group, 1 on 1 • Ranking Criteria

Step 3: Message to Market Match

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