Shanghai Ganso Ltd Co 2 01 Project Orientation

Shanghai Ganso Ltd. Co 2 01

Project Orientation For 33 years, we have insisted on being… The exquisite experts in the gift industry We insist on unified design and special product mix. We ensure that the customers receive the same high level of service quality and hospitality in all of our stores. Our mission is to improve people’s lifestyles by bringing people closer to each other. Innovative while honoring the traditions 02

History 1980 - Founded in Taiwan, Wan. Hua 2002 - Ganso Co. Ltd in Shanghai, 200 stores throughout China. Transform & Upgrade 2004 -Established the Enlightenment Park Branding through out China. Branched out in Mainland China. Founded in Taiwan 2012 -Established the Joint share system and also the ‘Wish Upon The Stars’ charity plan. 2014 - 700 stores throughout China. 03

Distribution Channel and Performance By operating efficiently through our own chain of stores and by franchising, we have achieved 700 stores throughout China, and a steady annual revenue growth of 25%. 5 04

Enlightenment Park Factory Tour、DIY cake、Role-playing Popularization Base of Science & Technology Certificate Founded in 2004, allowing kids between 3 -8 to actively learn through the process of making their personally customized cakes. eee Nationally certified Popularization Base of Science & Technology. 05

「Ganso Dream World」 Shanghai Ganso Dream World. Real Estate Ltd. Co 7 06

动 手 做 梦 GANSO DREAM WORLD The 3 rd Life-Edutainment Space Letting your dreams flourish Unlimited imagination, allowing children to think out loud. Bringing laughter and sweet memories Enlightenment and wisdom, enabling children to thrive without effort 07

元 祖 梦 世 界 元祖梦世界总规模 15万平方米，位于上海 Ganso Dream World is located in 青浦区赵巷国际商务区。项目由世界级建 the commercial area of Zhao. Xiang Town in Shanghai’s 筑大师安藤忠雄亲自设计，倡导以孩子的 Qingpu District with a 视角来规划。汇集世界一线儿童、时尚品 construction scale of 150 牌，项目建成后将成为以儿童为主题，集 thousand square meters. We invited the internationally 亲子体验、互动、文化、育乐、购物为一 renowned Mr. Tadao Ando to be 体的世界级购物中心。 the architectural designer of our project. Our project will focus on children and family related themes- a combination of family activities, arts and culture and edutainment together within the confines of a shopping mall. 08

Marketing Research Project Orientation Target Customers Architecture Engineer Spatial Design Index Business Format Product Mix Floor Plan Partners Location Content 09 03

PART 1 10

PART 1 Market Research 300 Million Number of children under the age 14 in China. 25% The percentage of total household consumption that is spent on children. 1 Trillion Children and infant industry in China had already reached 1 trillion RMB in 2011. 100 Million Of the 300 million children in China, 100 million live in the city. 9% Children-related consumption is growing at the rate of 9 percent every year. 3 Trillion The children and infant industry in China is estimated to reach 3 trillion RMB by the end of 2015. 11

PART 1 Market Research • Within the first tier cities of China 69% of the people are couples with children or couples that are planning to have children. (47% of the parents were born in the 1970 s, 36% in the 1980 s ) • The average time that people spend in the traditional shopping mall is 1 hour, the average time people stay in the familyoriented shopping centers is 4. 3 hours. • Along with the 4 th peak of baby boom that will be happening in 2015 and the 第四次 人口生育高峰 opening of Chinese government’s onechild policy, the children-related industry will be reaching it’s new peak in the near future. 12

PART 1 Project Orientation Eco-Friendly Family Interaction Art and culture Edutainment Project Orientation Ganso Dream World ‘s four main principles are children, environment, culture and education. Our mission is to provide a 3 rd life space where children are able to learn and Special Features Yangtze River Delta families Green Escape from city Art and Culture grow through the process of interaction. We are the pioneer in the innovative children themed shopping mall industry in China. Target Customers 13

PART 1 Target Customers The economic area of Yangtze River Delta, 100 million people and over 20 million children live within 2 hours travel from Ganso Dream World. 14

PART 1 Location l Hongqiao Economic Circle l The largest exhibition center in Asia l The largest transportation hub in Asia l International headquarter level CBD 15

PART 2 16

PART 2 Architecture “Be true to your dreams, work on it, fight for it. ” ——安藤忠雄 Tadao Ando The Pritzker architecture prize winner and internationally renowed architect. Create a set of unique, new architectural style. One of the most active and influential architect of current times. • 1941年 Born in Osaka，Japan • 1957年 Began to practice professional boxing • 1959~1961年 Investigate Japan’s traditional architecture • 1962~1969年 Studied in the USA Europe and Africa • 1969年 Founded(Tadao Ando Architecture&Associates) • 1980年 Designed a lot of commercial facilities, temples and churches in Japan • 1990年 Designs public buildings, art galleries at overseas • 1995年 Pritzker architecture prize • 2005年 International union of architects Gold Medal • 2013年 Design for Ganso Dream World 17

PART 2 Engineer Huan. Cheng, Jiang Pioneer in structure design Chinese Academy of Engineering • 1963 graduated from Qing. Hua University • 1995 became the Academician of Chinese Academy of Engineering. • Senior engineer and chief director of Huadong Architecture institution. • Shanghai Modern Architecture Design Institution’s Chief engineer. • President of Jiang Huan. Cheng design institution. • Design consultant of Jin. Mao tower and Shanghai Oriental Pearl TV Tower. 18

PART 2 Spatial Design SEMBA CORPORATION Founded in 1947. Headquartered in Japan with branches in Taiwan, Hong Kong and Singapore, with total staff of 600 people. Focus in shopping malls, super markets and large scale shops, including the entertainment area and product display spaces. Has gained great reputation inside the industry in Japan and elsewhere in Asia. 19

PART 2 Construction Scale and Index Land : 65. 48 acres Ratio of green space: 14% Plot ratio: 1. 8 Building Density: 50% GFA 150000㎡ Mall Underground Parking 20

PART 2 Design Sketches 21

PART 2 Design Sketches 22

PART 3 23

PART 3 Architectural Planning – 4 Areas • Fun Mall • Family Mall • Dream House • Enlightenment Park/ Sweet factory 24

PART 3 Children’s Retail Merchandising- 5 formats Family Catering Children’s Retail Family Catering Children’s Experience Arts and Culture Edutainment Children’s Experience 25

PART 3 Merchandising- 16 themes 4 Areas 5 Formats Experience Children’s pre-career experiencing center Children’s cinema Toy area Cartoons Children’s camps Edutainment 16 Themes 30 Talent world Music world Pet World Family Catering Children’s Retail The Prince and Princess Area Outdoor experience Area Sweet Factory area Amazing Toy World Area Stylish Family Area Family-friendly Restaurants Arts and Culture Family Arts and Culture Area Souvenir Area Anchor and Sub-anchor stores 100 Internationally well-known brands 350 stores Services the needs for edutainment of the 20 million children and families living around Yangtze River Delta area. A multifunctional lifestyle platform 26

PART 3 Product Mix- Children’s Retail World’s top children luxury brands, 4 D interactive fitting rooms, retail stores designed specifically for children • target brands 27

PART 3 Product Mix- Experiences for Children With the help of internationally wellknown brands we help children learn and gain new experiences at our Children Career Pre. Experience center. Great diversity of toys, cartoon figures and brand-themed pavilions to assist children learn through experience. 28

PART 3 Product Mix-Children’s Edutainment Our multi-functional music and activities hall is specially designed for children. With personalized edutainment, we can bring positive experiences for children and help them to develop their confidence. 29

PART 3 Product Mix- Arts and Culture 30

PART 3 Product Mix- Family Catering Our kids friendly themed restaurants are designed so that both kids and parents will have a great time and will provide choices for everybody’s taste, whether they like Chinese, Western, Japanese or Cantonese food. 31

PART 3 Product Mix- Pet World At our the children-themed pet world that is located on the rooftop children are able to interact with different kind of animals and at the same time learn about them. 32

PART 3 Special Features – Multi-Function Auditorium 350 people seating auditorium where children can perform and show their talent. 33

PART 3 Special Features –Children’s themed Hotel Built by the world’s top hotel brand, theme hotel was designed exclusively for children. Children can build their own memorable experiences in playful settings. 34

PART 3 Floor Plan—B 1 F Family Arts and Culture Area Souvenir Area 35

PART 3 Outdoor experience Area Floor Plan— 1 F The Prince and Princess Area Stylish Family Area 36

PART 3 Outdoor experience Area Floor Plan— 2 F The Prince and Princess Area Stylish Family Area Amazing Toy World Area 37

PART 3 Floor Plan— 3 F Children’s pre-career experiencing center Toon World Global Food Sweet Factory 38

PART 3 Floor Plan— 4 F Haute Cuisine Children’s pre-career experiencing center Talent World Multi-functional auditorium 39

PART 3 Outdoor Experience Floor Plan— 5 F Food Court 40

PART 3 Floor Plan— 6 F Pet World 41

PART 3 Partners Architectural Design Tadao Ando Spacial Design SEMBA CORPORATION Structure Design Jiang Architects & Engineers Business Consultants CBRE / INSITE Marketing Consultants DENTSU INC. Sales Consultants Worldunion Media Consultants SMG Cooperative Bank of Shanghai 42 03

共梦热线 诚征所有关注儿童事业的品牌或团队 中国上海市青浦区赵巷镇 嘉松中路 6088号 邮编/Zip code： 201703 总机/Tel: +86 (21) 69756789 传真/Fax: +86 (21) 39786060 招商热线/Hot line for investors： +86 (21)39785858 / 400 -920 -0008 网址/Website：www. dream-world. com. cn E-mail: dreamworld@ganso. net