SALES PROMOTION Marketing CoOp Sales Promotion All marketing

SALES PROMOTION Marketing Co-Op

Sales Promotion Ø All marketing activities – other than person selling, advertising, and public relations – that are used to stimulate purchasing and sales Ø Incentives that encourage customers to buy products or

Can be used to… Ø Encourage customers to try new products Ø Build awareness Ø Increase purchases by current customers Ø Reward customer loyalty

Trade Promotions Ø Designed to get support for a product from manufacturers, wholesalers, and retailers Ø More money is spent on promoting to businesses than to consumers

Consumer Promotions Ø Sales strategies that encourage customers to buy a product Ø Usually support advertising, personal selling, and public relations efforts

Types of Consumer Promotions – certificates that entitle customers to a discount on the purchase of designated products – low cost items given to customers at a discount or free with a purchase § Toys in kids meals

Types of Consumer Promotions – free trail size products sent through the mail or given out in the store to encourage purchasing – offers customers rewards for remaining loyal to a company or brand § Credit cards companies

Types of Consumer Promotions – promotional event where the winner must demonstrate a skill – promotional event that is a game of chance

Types of Consumer Promotions – the return of part of the payment made on a purchase used to entice customers to buy – using product displays in high traffic areas to encourage customers to purchase

Activity With a partner and complete the following § Choose an existing business or brand § Consider the types of consumer promotions we have discussed § Come up with 4 sales promotions your company could use to increase overall sales. § Create the promotions and drop them into my block 2

Extreme Couponing 1 Extreme Couponing 2