ADVERTISING SALES PROMOTION III BBA SALES PROMOTION INTRODUCTION

ADVERTISING & SALES PROMOTION III BBA

SALES

PROMOTION

INTRODUCTION A promotional tool, which stimulates the future customers to take or continue a particular decision. With the help of a commercial offering is called advertising The advertisement are capable of diverting the attention of the viewers, readers or the onlookers towards a particular services or an idea.

DEFINITION According to American marketing association “advertising is any paid form of non-personal presentation of idea, goods and services by an identified sponsor.

NATURE OF ADVERTISING Paid form Non-personal presentation and promotion Ideas goods and services Identified sponsor Controlled Mass communication media Its not neutral it is not unbiased Competitive act Information act

OBJECTIVES To inform To influence To remind To add value To assist in other company activities

CLASSIFICATION Geographical Target group Media

FUNCTIONS Communicating a Brand’s Identity customers to go for your Products Generating demand Maintaining Customer Base Pricing Comparisons New Trends

IMPORTANCE Promotes goods, services, ideas, and events. Helps in increasing the sales. Maximize the profit of an advertiser. Demands creativity Target oriented.

ADVERTISING MEDIA The term of media is the plural from of the word medium which means through which a thing is done. Advertising medium is the means used by businessman to communicates information about their product and services to the customer.

FORMS OF MEDIA

TYPES Print media magazines Outdoor advertising Poster Banners Neon signs

PRINT MEDIA

NEWSPAPER Ø Ø Ø Ø ADVANTAGE: Large readership and a high level of reader involvement. Advertiser can attract the people. The cost is low DISADVANTAGE : Short life Black and white.

MAGAZINE

ADVANATGE AND DIS ADVANATGE - Can target audiences - Longer life - Print quality is good - People keep magazines longer than newspapers. DIS: - Less coverage - More expensive.

OUTDOOR

OUTDOOR Outdoor advertising are placed in highly traveled roads, and free ways where there is highly visibility.

POSTER A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both text and graphic elements. Posters are also used for reproductions of artwork, particularly famous works, and are generally lowcost compared to the original artwork.

POSTER

TYPES Movie poster Travel poster Event poster Book poster Band music poster

BANNERS A banner is a flag or other piece of cloth bearing a symbol, logo slogan or other message. A banner are arranged to display message in particular towns, locality, and near specific spaces selectively. Its provides larger colorful and dramatic themes.

NEON SIGNS Neon signs are lamp light. They can be of the still or flashing type. Its attractive for shapes and led vision. Neon is promoting the business. They provide instant visible for very effective in night time.

TRANSPORTATION

BILLBOARD A large outdoor board for displaying advertisement. Found in high-traffic areas such as alongside busy roads.

TYPES OF BILLBOARD Painted Digital Mobile Walking

DIRECT MEDIA ADVERTISING Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, , promotional letters, and targeted television, newspaper, and magazine advertisements.

TYPES Ø Ø Ø Folder Booklets House organ Direct response

FOLDER

BOOKLETS

HOUSE ORGANS

DIRECT REPONSE

DIRECT MAIL Its included post card, sales letter, etc. . Direct mail is easily communicating with customers. Less charges Its giving a more profits to oraganisation.

TYPES Post card Catalogues Sales letter circulars

SALES LETTER

POST

CIRCULARS

CATALOGUES

ADVANTAGES AND DIS

ADVERTSING MEDIA

RADIO

TELEVISION

CINEMA AND THEATRE

TRADE AND EXHIBITION

EXHIBITION

TRADE

INTERNET ADV