Rich Picture of Napster Server 1 Server 2

Rich Picture of Napster Server 1 Server 2 Server Client

Threats Intellectual Industry Freenet System Copy rights System Developer Regulations Securit y? Privacy ? Other systems Get info from the system! System users Competitors System Coordinator Eavesdroppers

Users Can I find files, can I share files, is there a cost? How are we the same, how are we different? Competition Are they abusing our property? Business model? Revenue? Lawsuit? Collaboration? Competitive Positioning? Entertainment Industry Is this legal, do we take action? Like scour, don’t like. Is it illegal? ? Community Legislation Show me the money! Investors

Is this legal? Where are our profits and royalties Music Cash Lawsuit MP 3 Downloads Record Industry Music for direct release Copyright Violations? Files for sharing Copyright Enforcement File sharing and downloads Technology Are we next? Copyright Enforcement Government COMPETITORS Customers

Commercial Software Vendors Users Co Bu mpe t Co sines ition mp s A ? ati bil lianc ity es ? ? ? rity y? u c Se iablit y? l Re port? trateg Sup ease S l Re Open Source Project Legal Authorities & Acredidation bodies Import/Export regulations? Quality standards? Customer protection? y? one l M ing ode Mak ness M i Bus Merchants • • open standards increased security beating a monopoly inreased reliabilty Development speed? Debugging/reviewing? Customer needs? Ov Clo erhe Ma sene ad? Co rket ss to ntr ing oll ? Cust om and er? adm iss ion ? Developers Project Admin

Powerful tools? Demand? Contributions ? Developers Information Publishers Solutions Information Direction, Requirement Development? Reliabilit y Security. . ? Freenet Service (information) Users Project Coordinator Traffic (Demand of information) Threat? Copyright? Other issues. . Other Open Source Regulators systems Competition? Other file Sharing systems Intellectual Industry

Napster, Inc. Bandwidth hog in organization New artist’s music Monitor Activities Community Download Ease of Use? Value? Share User Industry • Copyright infringement? • Security?

Presented by: Sean Dyer Sherrie Wang

Jabber - Open Source IM From: Dave Hey Joewhats’ up Dave Open Source? Does that make for better software? XML TCP-IP AIM and its users Jabber Open Source Code Implementation, distribution and Customization Services ICQ and its users XML Open Source? Isn’t it unstable? Who’ll make sure it works? We need an IM System!! Yahoo IM and its users To: Mike Hey Mikewhats’ up Dave Don’t we need to be able to talk with all IM systems Company A Form; Dave Hey Mikewhats’ up Dave To: Joe Hey Joewhats’ up Dave MS Messenger and its users Jabber. org Jabber. com Source Code Programmers, users, public Source Code By: S. Bubar

SCOUR. COM Source. Xchange Software Developers Web Developers Marketing & Sales Operations Online Media Interface Competitors: Gnutella & Napster End-user Growing, Interconnected Scour Community I N V E S T O R S

New Artists Exposure Court CEO Nepster Production Development Product User friendly l. Product ines Lines Marketing Operation Systems/HR PR Brand Awareness Partnership Artists Label Relationship Competitors Industry Standard/Sustanibility/ Revenue Stream Engineering /Support Systerm Implement Business Solution Supplier Relationship Finance Budget/Cost IPO Users Variety/Easy Download/ Community Building

Open Global File Sharing Systems (OGFSS) Rich Picture for Scour Exchange §Availability of files I want to download §Downloading time (other system requirements) §Free files The web Online Partners (media sites, i. e. MP 3. com, Emusic, Pseudo, etc. ) Threats to Intellectual property = $s lost? Participants Chat Bulletin Boards Media files: mp 3, video, images, etc. §Would I still have a job in a year §Pay=risk for. com Organized Media files in media library • Download program • Search Source code and license §Reach the right audience for product? §Ad costs Revenues Employees SCOUR EXCHANGE §‘Search Engine' §Recognize IP laws §Open development program §Proprietary technology (search, exchange and index) $ Advertisers Exposure to potential customers Search Open-Source Development Open Communities Entertainment industry Legal problems §Enforcement of Intellectual Property laws. §Need new laws? US Government Saturated market? Key differentiators? Other peer-topeer sites Competitors Other search engines

Napster Rich Picture User PC Pool of music lovers (potential users) US Legal System Napster Server User PC • Software • Chat Rooms • Instant Messaging • Hit Lists User PC I’m looking for Backstreet Boys User PC I have Backstreet Boys!!! Go ahead and download it. User PC Metalica, Dr. Dre. & other artists

Profit, ROI, risk? Scour Profit? Long term growth? Ventural capitalist Management data Corporate strategy New product Development plan Current Clinents—advertisers: Quest, half. com…; And potential clients. Marketing dept. End users Financial goal Finance departemnt resources Need more resource adminitration marketing Website interface Product offering competetiors Copyright infrigement? Lawsuit? Do we have most up-to-date tools? We don’t have enough user Feedback. Web developer; Software engineer Proftability? Sustainability ? analyst Government & Recording companies

2. Open Systems Business Models (OSBM) Rich Picture for Red Hat Inc. Market share Partners - Application vendors, solutions providers, service providers, platform vendors, embedded developers §Availability of files I want to download §Downloading time (other system requirements) §Free $ • Source code and free license • Support $ • Product • Certification Programs • Joint Marketing Customers $ • Support • Source code and free license • Support Retailers/ Distributors/ Resellers OPEN-SOURCE DEVELOPMENT ENVIRONMENT - GPL $ Red Hat Linux OS: Customizable Brand Convenient RED HAT §Assemble 400 software packages into a useful OS §Branding/Reputation §New business model = competitive adv? §Market size §Market positioning §Return on investment on software development §Market share Competitors §Pay = risk for new business model Employees

Napster- enaling musicians and music fans to locate bands and music available in MP 3 format. Napster also has instant messaging, chat rooms and Hot List user bookmarks. 45 employees. Shares files from 1 interface. Board of Directors – Hank Barry interim CEO; John Hummer, Shawn Fanning, Founder; Milton E Olin Jr. , Chief Operating Officer; Edward Kessler, VP Engineering; Lyn Jensen, CFO and VP of Operations; Don Dodge, VP of Product Development; Elizabeth Brooks, VP of Marketing; How do we make $$$ at this? Is this lawful? Board Government Strategy IT How do I get them to stop? How do I get Musicians to support us? Software User Marketing Musicians How do I use Napster to generate $$$? User Musicians

P 2 P Info. Sharing Copyright Infringement Gnutella Open. Source Softwar e Medium for File Sharing (Data) Record & Movie Producers Developers Free Movies and Songs Copyrights vs. Open-Source www/Users Courts Product Sales Lost revenues vs. Exposure goods Enjoyment Goods MP 3 Mfgs. Artists & Entertainers Competition Open-Source Standard

NAPSTER Sell, sell !!! Stakeholders Free songs!!! Record Industry Protect IP Internet Community Sell, sell !!! Government MP 3 Player Producers, etc. Money, fame!!! Facilitate Artists/writers Napster Brand, “loss leader”!!! Other file sharing services

Gnutella

Rich Picture for Free. Net Government Intervention How do I get files I’m interested in? Do I have privacy of authorship? Freenet User Do I have privacy of readership? Freenet Host/User What machine and operating system do I need to host it How do I stop a file from being shown Developers Freenet User Freenet Host/User Attackers

Jabber. com Profit? Survival? Resource Cash enough? Productivity? Top Management How to gain Mtk. Share Market Data Attract Customer Potential Clients Market Research Attract Customer How to gain Mtk. Share Admin Company Strategy Market focus? Enough interaction? Compete technically in the XML based services beyond IM Other Instant Messaging Services Customer relationship Issues Concepts Solutions Developer Improper focus? Develop open standard XML Inter-operable? Extensible? Open Standard XML? Dhruba Rich picture of Jabber. com Developer community Attract How to get the best value? Present Customers

Change the world! Democracy! Ian Clarke RIAA Censors I’m losing control because of Free. Net By: John Gibson

FREENET PROJECT I REALLY LIKE MY ANOMYMITY A ENTIRELY NEW INTERNET USER DOWN WITH CENSORSHIP DESIGNER I HAVE TO SEE WHATS IN HERE AND MONITOR IT CONTRIBUTOR I WANT TO DESTROY IT ATTACKER NODES GOVERNMENT

FREENET DESIGN GOALS 1) Anonymity of both producers and consumers of information Minh Q. Ho 10/12/00 System Analysis Assignment #2 Rich Picture 2) Deniability for storers of information 3) Resistance to attempt by third parties to deny access to information 4) Efficient dynamic storage and routing of information USER/ NODE 1 USER/ NODE 3 5) Decentralization of all network functions NEW USER/ NODE (N+1) FREENET SOFTWARE/ REQUIREMENTS CONCERNS USER/ NODE 2 USER/ NODE N USER/ NODE 4 EFFICIENT ROUTING ALGORITHM 1) Legal/ Law 2) Security 3) Variation in number of nodes and node capability 4) Information lost NETWORK/ INFORMATION POOL EXITING USER/ NODE (N-1) INFORMATION LOST

Rich Picture of Napster Profits? Lawsuits ? Take action? Future precedence. t tmen es l Inv apita C US Government Prof Support Lawsuit Potential Investors its Napster Pro fits La ws RIAA Ca pit al Inv usic Copyright infringemen t M Free uit Artists / Labels Fans / Napster Users est me nt Profits? Lawsuits ? Current Investors

SCOUR. COM Copyright Laws Why is this wrong? Government How long will I have a job? Copyright Laws President Employees Scour. com Software File Exchange Lost Revenue File Exchange Free Stuff! Entertainment Industry Customers

Gnotella Rich Picture

New Artists Exposure Court CEO Nepster Production Development Product User friendly l. Product ines Lines Marketing Operation Systems/HR PR Brand Awareness Partnership Artists Label Relationship Competitors Industry Standard/Sustanibility/ Revenue Stream Engineering /Support Systerm Implement Business Solution Supplier Relationship Finance Budget/Cost IPO Users Variety/Easy Download/ Community Building