Real Estate Services Proposal National Marketing Local Expertise

Real Estate Services Proposal National Marketing, Local Expertise®

|Contents Marketing Plan…………………. . 3 Website Marketing………………. . …………………. . . 4 Technology…………………. . . 6 UCRE Program Overview………………………. . 8 UCRE Vineyard & Winery Overview………………… 9 Exclusive Buyer Database…………………. . . 10 United Country Real Estate………………. . . …………. …. . 11 Executive Summary…………………. 12 National Marketing, Local Expertise®

|Marketing Plan A unique property such as a vineyard or winery requires more strategic and broader reaching advertising than a typical real estate listing. Our targeted marketing will seek vineyard, winery and agriculture property buyers as well as land investors. We will use a combination of extensive internet marketing, a large national private buyer database, e-marketing, social media, advertise on 3 rd party websites, print marketing, signage and face-to-face contact to attract potential buyers. LEVERAGE A UNIQUE ADVERTISING PROGRAM United Country Real Estate will recommend a customized marketing plan designed specifically to maximize exposure. Our program offers the widest range of marketing strategies and proven programs from the most extensive web advertising to professionally designed collateral (brochures, fliers and postcards) and more, giving your property marketing power no other real estate organization can match. 1 MILLION NATIONAL REAL ESTATE CATALOG READERS 1 MILLION OPT-IN BUYERS IN OUR EXCLUSIVE DATABASE 100+ 40+ NATIONAL MAGAZINE & NEWSPAPER ADVERTISING OF OUR PROPERTIES MILLION UNITED COUNTRY OWNED WEBSITE VISITORS ANNUALLY 3 National Marketing, Local Expertise®

|Website Marketing Advantage Example of SEO “Vineyard for Sale” • Note 52. 8 Million Websites are Attempting to Get on Page 1 on this search. • Our websites win page 1 results on popular buyer searches. • We advertise on most other page 1 advertising websites (3 rd party websites) like “Vinesmart” and “Bizquest” etc. National Marketing, Local Expertise®

|Website Marketing Advantage Example of SEO “Winery for Sale” • Note 55. 5 Million Websites are Attempting to Get on Page 1 on this search. • Our websites win page 1 results on popular buyer searches. • We advertise on most other page 1 advertising websites (3 rd party websites) like “Vinesmart” and “Bizquest” etc. National Marketing, Local Expertise®

|Technology Only United Country offers extensive online exposure through our vast array of exclusive websites ranking on the first page of Google searches locally, regionally and nationally. United Country’s network of over 3, 000 targeted, owned websites attract more than three million visitors from over 150 countries per month. UCRE-OWNED WEBSITES RECEIVE MORE THAN 3 MILLION MONTHLY VIEWS: • United. Country. com • UCRanch. Properties. com • Realtree. UC. com • United. Country. SPG. com – Network of 40 owned websites focusing on niche property types • UCRE office, agent & listing websites • UCCommercial. Properties. com 6 National Marketing, Local Expertise®

|Technology Providing additional exposure, we also partner with certain lead aggregate websites by automatically syndicating United Country listings on their websites. We also advertise select listings on additional 3 rd party websites to make sure your listings are seen regardless of where buyers are searching. SELECT LISTINGS UPLOADED TO: • Land. com o Lands. Of. America. com • Lake. House. com, Golf. Homes. com & Beach. House. com o Land. Watch. com • Historic. For. Sale. com & Preservation. Directory. com o Land. And. Farm. com o Country. Homes. Of. America. com • Land. Data. Exchange. com o Land. Broker. MLS. com • Biz. Buy. Sell. com, Biz. Quest. com & Business. Broker. net • Loop. Net. com, City. Feet. com & Showcase. com o Land. Hub. com • Vinesmart. com o WSJ. com • Horseproperties. net & Equine. Now. com o The. Land. Report. com • Facebook, Instagram & Linked. In o Mansion. Global. com (properties over $1 M) • Farm. And. Ranch. com • And Many More… LISTINGS AUTOMATICALLY SYNDICATED TO: • Trulia. com & Zillow. com • Land. Flip. com o Lot. Flip. com o Farm. Flip. com o Ranch. Flip. com o Auction. Flip. com o Commercial. Flip. com 7 National Marketing, Local Expertise®

|The United Country Program 8 National Marketing, Local Expertise®

|United Country Annual Overview Vineyard & Winery Listing Data $88 73 MILLION IN TOTAL VINEYARD & WINERY LISTING VALUE VINEYARD & WINERY LISTINGS AVAILABLE ANNUALLY Vineyard & Winery Sales Data $68 MILLION IN TOTAL VINEYARD & WINERY SALES $1. 1 MILLION AVERAGE VINEYARD & WINERY SALE UNMATCHED EXPERTISE Only United Country offers the level of marketing, professionalism and expertise you need when dealing with vineyard & winery related real estate. The hands-on experience of our specialists, coupled with our unique marketing and advertising programs, result in an unmatched winning combination to guide you throughout the real estate process. $19 MILLION LARGEST VINEYARD & WINERY SOLD $5 + BILLION IN COMPANYWI DE SALES 9 National Marketing, Local Expertise®

|Exclusive Vineyard & Winery Buyers PRIVATE BUYER DATABASE United Country offers a unique and broad range of marketing and advertising programs specifically targeting vineyard & winery property buyers. We offer more websites, specialized marketing and a one-of-a-kind national database of property buyers. FOR 95+ YEARS WE HAVE BEEN AT THE FOREFRONT OF VINEYARD, WINERY AND LIFESTYLE REAL ESTATE 20, 000 25, 000+ EXCLUSIVE CONFIDENTIAL BUYERS PURCHASED BUYER LISTS 10 National Marketing, Local Expertise®

|United Country Real Estate United Country is the largest seller of vineyard and winery real estate nationally. Since 1925, we have specialized in agricultural property ranging from vineyards, wineries, homes with vineyards & wineries, country acreage and all types of lifestyle real estate nationwide. Whether vineyard, winery, investment or commercial buyers, our program is focused on exposing vineyard and wineries more broadly than the local market, to ensure fair market value. NATIONAL EXPOSURE, LOCAL EXPERTISE® Partner with the largest vineyard, winery and ag real estate network in the nation to achieve unmatched exposure for your property. United Country is strategically organized to achieve results for our clients. Founded in 1925, no other real estate company is better positioned to market your vineyard, winery or ag property. Our professionalism and expertise in vineyard and winery real estate, coupled with our unique marketing and advertising programs provide a level of service, support and knowledge that is simply unmatched. Our team of vineyard, winery and ag experts are passionate and committed to providing the leading marketing program nationally, to deliver the most professional consultation, advertising and team-oriented approach for the selling of ag properties and assisting buyers in locating their ideal property. We offer both traditional and auction real estate marketing to maximize your return. 11 National Marketing, Local Expertise®

|Executive Summary Marketing Strategy: Customized, advantaged marketing plan with Seller input and approval based on specific seller objectives, property features and target buyer. Marketing plan will include a combination of extensive internet marketing, database marketing, digital advertising, print marketing, social media promotion, signage and face-to-face contact to maximize exposure, interest and identify potential buyers. Next Steps: Finalize property assessment and seller objectives, determine final selling price, develop and approve comprehensive marketing plan, manage and consult interested buyers to close. 12 National Marketing, Local Expertise®

|Appendix Optional Customizable Slides The following optional slides are highly recommend but require customization on your part. Once done they can be saved and used in all future presentations as appropriate. On the “Broker Services” Commission Slide, you can change services offered and commission rates you want to offer and charge. 1 National Marketing, Local Expertise® 3

|Broker Services Our team will use exclusive tools to drive a successful and timely sale of your property, including the following: Prior to the sale, our team will prepare and distribute marketing and sales literature per a mutually agreed upon Marketing Plan to maximize exposure to target buyers who might be interested in your property. Commission Rate Service Options Basic Real Estate Services MARKETING PLAN OPTIONS: 6% 6. 5% 7% 7. 5% 8% 8. 5% Price Consultation Photography MLS / Zillow Yard Sing Office Website Office Sales Team Local Social Media Local Advertising Property Tour / Open House Agent Websites Local Buyer Database (Virtual Postcards, etc. ) Automated E-Marketing Property Video Postcards Enhanced Signage Enhanced Property Video Professional Photography State Level Website State Buyer Database (Virtual Postcards, etc. ) Property Type (SPG) Websites Property Type (SPG) Marketing Program 3 rd Party Page 1 Websites Multi-State Buyer Database (Virtual Postcards, etc. ) National Enhanced Social Media National Buyer Database (Virtual Postcards, etc. ) Drone Video National Catalog Custom Marketing Plan (EMS) Optional / Incremental Advertising) 1 National Marketing, Local Expertise® 4

|Property Overview Insert Property Description and Image Here Include property summary information and key property features: Acres: Uses: Key Property Features: • • Location: 1 National Marketing, Local Expertise® 5

|Aerial Map Insert Map. Right or Google Earth Image Here 1 National Marketing, Local Expertise® 6

|Executive Summary Property: (Enter property summary description and photo below) Marketing Strategy: Customized, advantaged marketing plan with Seller input and approval based on specific seller objectives, property features and buyer target. Marketing plan will include a combination of extensive internet marketing, database marketing, digital advertising, print marketing, social media promotion, signage and face to face contact to maximize exposure, interest and identify potential buyers. Next Steps: Finalize property assessment and seller objectives, determine final selling price, develop and approve comprehensive marketing plan, manage and consult interested buyers to close. (Enter property photo here – easy to get from Google Earth) 17 National Marketing, Local Expertise®

|Credentials Insert Headshot Broker / Agent Name United Country Real Estate | Office Name Phone Number Email Address (Insert Bio Here…easy to copy and paste from your office website) 1 National Marketing, Local Expertise® 8

|United Country Real Estate | (Office Name) Insert Broker / Agent / Auctioneer - Title: Insert Headshot Insert your bio, qualifications or why they should list with you here: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante. Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Insert Agent / Auctioneer - Title: Insert Headshot Insert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla. 19 National Marketing, Local Expertise®

|United Country Real Estate Support Team Dan Duffy – Chief Executive Officer: Dan joined United Country in 2006 to and serves as the Company’s CEO. In this role he is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to franchisee partners as they operate in their local markets and serve their clients. Mr. Duffy provides consultation with United Country Brokers on property valuation and strategy development. Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Dan served as the CEO of e. Partners, Microsoft’s “ 2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner serving 12, 000 clients across the US and the U. K. Additionally, Dan served as the Chief Development and Financial Officer of an exchange serving the auction and brokerage market for industrial equipment. Prior to that, He was a founding member of The Center for Strategic Transactions, a division of Ernst & Young, providing strategic and corporate finance advisory services to Fortune 100 companies. Dan is a graduate of Indiana University with a Business and Accounting Degree and Northwestern University with a MBA in Finance and Marketing. Mike Duffy – President: Mike is focused on bringing new, added value services, sales and marketing programs to the United Country team. Mike consults with United Country brokers, agents and auctioneers on property marketing strategy and marketing plan development. He has a 30 year background in marketing and sales, helping to build national brands such as United Country Real Estate, Coca-Cola, NASCAR, RJ Reynolds, Minute Maid, Community Coffee and numerous others. Most recently, Mike has served as Chief Marketing Officer and the team lead for the UCRE Business Consulting team. In addition to branding initiatives, Mike has expertise in sales, building strategic partnerships and launching new programs. Mr. Duffy graduated LSU in Marketing and has an MBA in Marketing and Finance from Indiana University. 20 National Marketing, Local Expertise®

|United Country Real Estate Support Team David Dickey – Chief Operating & Technology Officer: David provides advanced innovative technology solutions to United Country affiliates. His team has developed the highest ranked real estate internet marketing system with over 3 million visitors per month. Additionally, he manages the only opt-in national database of buyer leads and advantaged emarketing platform. Most recently, Dickey was SVP for e. Partners, Microsoft 2005 Partner of the Year, specialized in customizing technology solutions to client’s business needs. Prior to e. Partners, Dickey was the Director of Professional Services at Pervasive Software in both North America and Europe. Mr. Dickey graduated Texas Tech with a degree in Management Information Systems. Shawn Terrel – President Auction Services: Shawn brings close to 30 years of professional real estate and auction experience to the United Country management team. As president of the auction division he develops and implements auction programs, technology, marketing and business solutions for UCRE acutioneers. He is recognized as one of the industry’s authorities on conducting online and live internet auction simulcasts and has facilitated over 4, 000 auction events across the country. He is a former Board of Director of the National Auctioneers Association and a past president of the Oklahoma State Auctioneers Association (OSAA). He has been inducted into the prestigious OSAA Hall of Fame. He holds the title of Champion bid calling auctioneer in multiple states and tours the country as a professional speaker and advocate for the auction industry. He is a featured instructor at the Certified Auctioneers Institute (CAI) at Indiana University and holds the Accredited Auctioneer Real Estate (AARE) designation as well as the United Country Master Auctioneer (UCMA) designation. He is a graduate of the Missouri Auction School and is a certified instructor at the Texas Auction Academy. Shawn is also the COO of Mineral Marketing LLC, a nationwide oil and gas marketing company which specializes in mineral rights sales and leasing strategies. 21 National Marketing, Local Expertise®

|United Country Real Estate Support Team Ashley Breitenbach – Senior Director of Marketing: Ashley strives to bring growth to United Country’s marketing initiatives by leading the national marketing department with extensive marketing and advertising expertise. She has widespread knowledge of brand development and management, digital marketing, SEO, SEM, social media marketing, print and online advertising, event marketing, public relations, marketing collateral development and more. By working with the team at United Country for the last 9 years, she has successfully developed and launched countless, innovative marketing programs with an emphasis on strategy and achieving results as well as three full sub-brands. . Ashley is a graduate of Louisiana State University where she received her Bachelor of Science in Marketing. Amanda Cline – VP Enhanced Marketing Solutions® (EMS®) : Amanda brings extensive marketing experience to client projects leading the EMS team. EMS is an internal advertising agency within United Country, unique in the industry. EMS can provide any marketing solutions from custom websites, brochure and advertising design, to TV and radio development. Prior to joining EMS, She worked as a National Account Executive for a large regional homebuilder and developer, managing over 400 marketing projects per year. Amanda has a degree from the University of Colorado in Management and Marketing and an MBA from Baker University. Additionally, our Home Office Marketing and Technology Team consists of over 60 professionals dedicated to exposing local listings more broadly. 22 National Marketing, Local Expertise®