Luxury Properties Real Estate Services Proposal National Marketing

Luxury Properties Real Estate Services Proposal National Marketing, Local Expertise®

Agenda v About Us v Marketing Program v Internet Marketing Results v Next Steps National Marketing, Local Expertise®

About Us United Country is the largest seller of luxury homes with acreage and country estates nationwide. Since 1925, our unique marketing program has focused on exposing luxury and lifestyle property more broadly than just the local market. We offer a broad range of marketing and advertising programs specifically targeting luxury buyers and have built a propriety national and international buyer database. We offer both traditional and auction real estate marketing. Our professionalism and expertise in local area luxury real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will expertly guide you throughout the process. Why sell your property with United Country? Simple. No one can locate luxury buyers better, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible. To sell luxury real estate most effectively, you need more than a “For Sale” sign, local website and local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. That’s why you need the benefit of the United Country exclusive, proven marketing program. We expose your property locally, regionally, nationally and internationally as no others can. National Marketing, Local Expertise®

Marketing Program v Internet Marketing – #1 Source of Buyer Leads • 95% of buyers begin their search on the Internet (NAR) – We Focus on Websites that Rank on Page #1 for Buyer Search Terms • 90% of internet visitors only visit page 1 – Exclusive, Top Ranked United Country Websites • • • Office Website State-Wide Property Type Websites National Property Type Websites Agent Websites Listing Website – Top Rank Third Party Websites • Du. Pont. Registry, Robb. Report, Luxury. Real. Estate • Zillow, Trulia, Front. Door • MLS (REALTOR. com), other National Marketing, Local Expertise®

Marketing Program UC Contact - Mass Email Sample v E-Marketing ‒ Attractive E-Fliers to Potential Buyers v Buyer Databases ‒ Largest, National Real Estate Buyer Database (over 700, 000 Buyers) v National Print ‒ Only National Catalog (also Digital) ‒ Advertise Luxury Property in National Targeted Magazines and Newspapers National Marketing, Local Expertise®

Marketing Program q Direct Mail Property Fliers Digital Photography Property Video Social Media Public Relations Auction Services Other Local Marketing q Optional Advertising Agency Services (EMS) q q q q – – – Attractive Custom Multi-layer Property Website Additional Third Party Sites, Featured Property Ads, Banner Ads Purchased Target Buyer Lists Extensive Targeted Direct Mail Professional Video Production (w Drone) Property Specific Local and National Magazine Advertising National Marketing, Local Expertise®

Example of Page #1 Rank on Relevant Buyer Searches 116 Million Sites Trying to get on page #1. United Country Sites

Example of Page #1 Rank on Relevant Buyer Searches 14. 5 Million Sites Trying to get on page #1. United Country Sites

Example of Page #1 Rank on Relevant Buyer Searches 18 Million Sites Trying to get on page #1. United Country Sites

Example of Page #1 Rank on Relevant Buyer Searches on a Listing Every listing in United Country has a Page #1 ranked web page Sites We Advertise On

Every United Country Listing Has a Page 1 Web Page Example of a Ranked Listing Web Page

We Leverage an Innovative, Proprietary Technology Marketing Platform • Market Properties to Individuals via “Virtual Postcard” − Professionally branded email with property images, information & hyperlinks to more details. • Mass Market A Property – Over 700, 000 United Country Leads. Target buyers based on interest, location and property type. National Marketing, Local Expertise® UC C onta ct - M ass E Sample of Virtual Postcard mail Samp le

National Luxury Real Estate Market Overview For 90+ years United Country has been at the forefront of luxury and lifestyle real estate. Our statistics provide a national snapshot from a market leadership perspective. Luxury Listing Data § § Listings: 1, 127 Value of Listings: $1. 65 billion Buyer Leads § § Exclusive Confidential Buyers: 36, 376 Purchased Buyer List: 50+ million* * All US and Canadian Consumers within Targeted Geographic and Demographic Profile National Marketing, Local Expertise® Luxury Sales Data § § § Annual Sales (2017): $284 million Average Sale (2017): $ 1. 2 million Largest Sale: $17. 2 million

United Country Overview § Innovating real estate since 1925 § Largest integrated real estate and auction company in the country § Most comprehensive and effective real estate marketing system available § More lifestyle real estate experience than any other organization in the U. S. ($3 billion annually) § Niche Marketing Expertise in Luxury real estate § Over 500 offices in the U. S. , Costa Rica, Panama, Honduras, resort areas of Mexico and Australia § Network of 4, 000+ associates

Appendix Optional Customizable Slides The following slides in this appendix can be easily customized and moved into the main presentation to replace the general slides above… or deleted if not necessary.

About Us United Country is the largest seller of luxury homes with acreage and country estates nationwide. Since 1925, our unique marketing program has focused on exposing luxury and lifestyle property more broadly than just the local market. At United Country Real Estate | {insert your office name here}, we offer a broad range of marketing and advertising programs specifically targeting luxury buyers and have built a propriety national and international buyer database. We offer both traditional and auction real estate marketing. Our professionalism and expertise in local area luxury real estate, coupled with our exclusive marketing and advertising programs results in an unmatched winning combination for you. Our experienced team members will expertly guide you throughout the process. Why sell your property with United Country? Simple. No one can locate luxury buyers better, bringing to bear more than 90 years of real estate marketing experience, to get you the best price in the shortest time possible. To sell luxury real estate most effectively, you need more than a “For Sale” sign, local website and local newspaper ad. Many times, the ultimate buyers have a harder time finding property like yours. That’s why you need the benefit of the United Country exclusive, proven marketing program. We expose your property locally, regionally, nationally and internationally as no others can.

Insert Broker / Agent/ Auctioneer Name - Title Insert Broker. Auctioneer, Agent or Team Photo Here Insert your bio, qualifications or why they should list with you here: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante. Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla. Insert Agent / Auctioneer Name - Title Insert Broker. Auctioneer, Agent or Team Photo Here Insert your team members bio, qualifications or why they should list with you here: Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla.

Dan Duffy – Chief Executive Officer Dan joined United Country 2006 to and serves as the Company’s Chief Executive Officer. In his role as CEO, Dan is principally responsible for the establishment and execution of a long-term strategy for United Country designed to deliver competitive advantage to United Country franchisee partners as they operate in their local markets and serve their clients. Mr. Duffy provides consultation with United Country Brokers on property valuation and strategy development. Prior to joining United Country, Dan spent nearly 20 years focused on serving clients in a number of senior executive positions. Most recently Dan served as the Chief Executive Officer of e. Partners, Microsoft’s “ 2005 Global Partner of the Year” and largest North American Microsoft Business Solutions partner with over 20 offices serving 12, 000 clients across the US and the U. K. Additionally, Dan served as the Chief Development and Financial Officer of an exchange serving the auction and brokerage market for industrial equipment. Prior to that, He was a founding member of The Center for Strategic Transactions, a division of Ernst & Young, providing strategic and corporate finance advisory services to Fortune 100 companies. Dan is a graduate of Indiana University with an Business and Accounting Degree and Northwestern University with an MBA in Finance and Marketing. Mike Duffy – President Mike is focused on bringing new, added value services, sales and marketing programs to United Country franchisees. Mike consults with United Country brokers on property marketing strategy and marketing plan development. With a 20 year background in marketing and sales, helping to build such national brands as Coca-Cola, NASCAR, RJ Reynolds, Minute Maid, Community Coffee and numerous other well known brands, Most recently, Mike served as VP of Marketing for Community Coffee and Coca-Cola. In addition to branding initiatives, Mike has expertise in sales, building strategic partnerships and launching new programs. Mr. Duffy graduated LSU in Marketing and has an MBA in Marketing and Finance from Indiana University. David Dickey – Chief Operating & Technology Officer David provides advanced innovative technology solutions to United Country affiliates. His team has developed the highest ranked real estate internet marketing system with over 3 million visitors per month. Additionally, he manages the only opt-in national database of buyer leads and advantaged emarketing platform. Most recently, Dickey was SVP for e. Partners, Microsoft 2005 Partner of the Year, specialized in customizing technology solutions to client’s business needs. Prior to e. Partners, Dickey was the Director of Professional Services at Pervasive Software in both North America and Europe. Mr. Dickey graduated Texas Tech with a degree in Management Information Systems.

Mike Jones – President Auction Services Mr. Jones has been a professional auctioneer since 1978 after attending North Texas State University where he studied business and journalism. Prior to joining United Country, he served as President of Mike Jones Auction Group, Inc. , a national real estate and auction company for over 30 years. He is considered an expert in auction sale management and facilitation, bid calling, marketing & advertising and business development. Jones joined United Country in 2006, today United Country is the largest integrated real estate and auction company in America. Jones served as the 55 th President of the National Auctioneers Association. , is past-president of the TX Auctioneers Association and is a 2005 TX Auctioneers Association Hall of Fame Inductee. Jones is past chairman of the TX Department of Licensing & Regulation-Auctioneers Education Advisory Board. He was named the 1998 International Auctioneer Champion in Oklahoma City and was the 1995 TX State Champion Auctioneer. Jones is the founder and Director of the Texas Auction Academy training school where he has trained over 2000 auctioneers. He has conducted educational classes and seminars in over 30 states and was the Keynote speaker at the South African Institute of Auctioneers National Convention in 2003. Jones was elected to the National Auctioneers Foundation Board of Directors in 2010. He has conducted over 2, 500 auctions globally for Fortune 500 companies, International banks and others. Mr. Jones annually conducts over 75 charitable and philanthropic auctions. Shawn Terrel, CAI, AARE – EVP Auction Services Shawn Terrel brings a very extensive live and internet auction background to our management team. He has more than 20 years of professional real estate auction and bid calling experience across the United States. He has managed well over 2, 000 professional auctions with a focus on land, commercial and development properties. Mr. Terrel has served on the Board of Directors of the National Auctioneers Association and is a Past Chairman and President of the Oklahoma State Auctioneers Association. In 2007 he was named Oklahoma State Champion Auctioneer. Mr. Terrel is a graduate of the Certified Auctioneers Institute at Indiana University and holds the Accredited Auctioneer Real Estate designation. He is a graduate of the Missouri Auction School and the Texas Auction Academy, where he is currently an instructor. Amanda Siler– VP Enhanced Marketing Services® (EMS®) Amanda brings extensive marketing experience to client projects leading the EMS team. EMS is an internal advertising agency within United Country, unique in the industry. EMS can provide any marketing solutions from custom websites, brochure and advertising design, to TV and radio development. Prior to joining EMS, She worked as a National Account Executive for a large regional homebuilder and developer, managing over 400 marketing projects per year. Amanda has a degree from the University of Colorado in Management and Marketing and an MBA from Baker University. Additionally, our Home Office Marketing and Technology Team consists of over 100 professionals dedicated to exposing local listings more broadly.

Name Insert Broker. Auctioneer, Agent or Team Photo Here Owner / Broker / Auctioneer / Real Estate Agent United Country Real Estate Office Name Address City, State, Zip Office Cell Email Address Website Address

Insert Address or Property Name Here {Insert property description and overview here}: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed dictum convallis rhoncus. Praesent mollis tincidunt blandit. Etiam ac posuere lectus. Duis pellentesque, dolor a malesuada rhoncus, tortor quam venenatis libero, mattis rutrum odio turpis ac nisl. In consectetur varius odio id adipiscing. Vestibulum sit amet malesuada mi. Sed pretium orci nec nunc consequat eu vehicula dolor congue. Aenean magna diam, rhoncus a ornare in, pulvinar mollis ante. Quisque eleifend pellentesque erat id sagittis. Vestibulum accumsan mauris non nulla consequat eget dignissim sem rutrum. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut laoreet fringilla imperdiet. Vivamus tincidunt hendrerit consectetur. In tristique tempus pretium. Aliquam vehicula, leo vitae dignissim euismod, augue enim tristique tellus, quis consequat turpis dui at nulla. {Insert photo(s) of property here}

Marketing • National advertising of properties • Websites, E-marketing • Exclusive catalogs, Print • In-house marketing agency • Comprehensive campaigns • Buyer database (550, 000+) • Auction services Added Services Technology • #1 luxury real estate websites • 3, 500+ top ranked websites • Continual SEO (website rankings) • 3 rd party website advertising • Automated marketing tools Broader • Mapping, mobile apps Exposure & Network • 500+ offices nationwide • Land Finance Differentiated • 4, 000+ associates • Home Mortgage Experience • Buyers from 30+ countries • Equipment Finance • Offices in Costa Rica, Panama, • Home Protection Plan Honduras and Mexico • Property consultation, Easements • National and international strategic • 1031 Exchange, Strategic partnerships • Mineral marketing, Mitigation banking

United Country’s Blended Model of Marketing

Marketing Plan Options Marketing Program 5. 5% 6% 7% 8% 9% 10% Custom Elements Pricing Consultation √ √ √ Digital Photography √ √ √ Top Local Website √ √ √ MLS Website Syndication √ √ √ Yard Sign √ √ √ Office Team Selling √ √ √ Office Local Advertising Buyer Leads √ √ √ Standard Listing Website √ √ √ Local Buyer Database Email Blast √ √ √ Open House √ √ Home Flier √ √ Directmail Postcards (50) √ √ √ Featured Office Website Ad √ √ √ Regional Buyer Database Email Blast √ √ √ 2 nd Yard Sign √ √ √ 3 rd Party Top Websites √ √ Regional Buyer Database Email Blast √ √ National Specalty Websites √ √ Virtual Postcard √ √ Directmail Postacrds (100) √ √ National Buyer Database Email Blast √ Professional Photography √ Custom Home Brochure √ $200 Enhanced Custom Website $500+ Virtual Tour $150 Drone Photography / Video $100 Ad Agency (EMS) Options Menu of Items