Product Design Product item and line Product Classification

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Product Design

Product Design

Product item and line

Product item and line

Product Classification

Product Classification

Product Classification

Product Classification

Point of Difference

Point of Difference

Why is point of difference so important ?

Why is point of difference so important ?

Steps in New Product Development

Steps in New Product Development

SWOT

SWOT

Step 2 – Idea Generation

Step 2 – Idea Generation

Step 3 - Screening and Evaluation

Step 3 - Screening and Evaluation

Focus Group

Focus Group

Step 4 - Business Analysis

Step 4 - Business Analysis

Step 5 - Development

Step 5 - Development

Step 6 - Test Marketing

Step 6 - Test Marketing

Step 7 - Commercialization

Step 7 - Commercialization

The Product Life Cycle

The Product Life Cycle

Introduction

Introduction

Introduction

Introduction

Introduction

Introduction

Growth

Growth

Maturity

Maturity

Decline

Decline

So what are we really looking at

So what are we really looking at

Product Life Cycle Consideration

Product Life Cycle Consideration

Management of the Product Life Cycle

Management of the Product Life Cycle

Product Modification

Product Modification

Market Modification

Market Modification

Repositioning

Repositioning

Pricing and Strategies

Pricing and Strategies

Pricing

Pricing

Pricing and Profit

Pricing and Profit

Pricing and the Marketing Mix

Pricing and the Marketing Mix

Pricing Considerations and Strategies

Pricing Considerations and Strategies

Consumer Perception

Consumer Perception

Consumer Perception

Consumer Perception

Demand

Demand

Cost

Cost

Newness of the Product

Newness of the Product

Competition

Competition

Pricing Objectives and Strategies

Pricing Objectives and Strategies

Special Pricing Strategies

Special Pricing Strategies

Pricing Strategies Price Lining Bundle Pricing 19. 99 29. 99 Loss leader Pricing 25.

Pricing Strategies Price Lining Bundle Pricing 19. 99 29. 99 Loss leader Pricing 25. 99 regularly 79. 99 1. 50 6. 99 Yield Management Pricing 30/each on sale June 10 30 20/each on sale June

Pricing Adjustments and Regulations

Pricing Adjustments and Regulations

Discounts and Allowances

Discounts and Allowances

Regulatory Factors

Regulatory Factors

Regulatory Factors

Regulatory Factors

Homework -30 pts. for each late assignment • Key Terms – 100 & 108(answer

Homework -30 pts. for each late assignment • Key Terms – 100 & 108(answer in full sentences) • Quick Check – 107 & 114 (answer in full sentences) • Read pg 118