SAMSUNG AND PRODUCT LINE PRODUCT WIDTH AND PRODUCT
- Slides: 9
SAMSUNG AND PRODUCT LINE PRODUCT WIDTH AND PRODUCT DEPTH Mrs. Martha Belote
Agenda � � Overview of Samsung Businesses Identify Flagship Business Identify Product Line, Width, and Depth within Flagship Business Summary and Conclusion
Samsung � � � Founded over 70 years ago Currently Seventy-Eight (78) Businesses within Samsung Comprised of diverse businesses in areas of: Advanced Technology Semiconductors Skyscraper and Plant Construction Petrochemical Fashion Medicine Finance, Hotels And many other businesses
Samsung � � Flagship company is Samsung Electronics Leads global market in high tech electronics manufacturing and digital media
Samsung Electronics. Product Lines Mobile Phones � Divided into product lines based on common or closely related characteristics Touch Screens Sliders/Folders QWERTY Keyboards and Bar Phones � Product Lines Help Firms Manage Products as Product Strategy can be Designed Around Product Lines � Most Helpful to Identify Product Lines when there is a large product mix- place strategy focus on line as opposed to individual products
Samsung Mobile Phone Product Width refers to the number product lines Samsung Mobile Phones QWERTY Keyboard Touchscreen Flip/Slide Product Width Samsung Mobile Phones
Samsung Mobile Phone Product Depth Samsung Mobile Phones Depth refers to number of different products within the product line QWERTY Keyboard Touchscreen Flip/Slide Product Galaxy S Product Width Relay Depth Samsung U 750 ZEAL Galaxy Appeal
Summary Samsung Product Mix of Mobile Phones � � � Conglomerate of Over 78 Businesses Global Leader in Electronics Example of Product Mix of Mobile Phones QWERTY keyboards, Touchscreen, and Flip/Slide phones are product lines Product Items of Galaxy, ZEAL, and Relay within QWERTY line shows depth of the line Product Items are individual produt
Summary Continued � The product mix of Samsung Electronics mobile phone include ALL mobile phones � Identifying product lines, depth, and width help Samsung evaluate and apply product planning strategies to improve products