SAMSUNG AND PRODUCT LINE PRODUCT WIDTH AND PRODUCT

  • Slides: 9
Download presentation
SAMSUNG AND PRODUCT LINE PRODUCT WIDTH AND PRODUCT DEPTH Mrs. Martha Belote

SAMSUNG AND PRODUCT LINE PRODUCT WIDTH AND PRODUCT DEPTH Mrs. Martha Belote

Agenda � � Overview of Samsung Businesses Identify Flagship Business Identify Product Line, Width,

Agenda � � Overview of Samsung Businesses Identify Flagship Business Identify Product Line, Width, and Depth within Flagship Business Summary and Conclusion

Samsung � � � Founded over 70 years ago Currently Seventy-Eight (78) Businesses within

Samsung � � � Founded over 70 years ago Currently Seventy-Eight (78) Businesses within Samsung Comprised of diverse businesses in areas of: Advanced Technology Semiconductors Skyscraper and Plant Construction Petrochemical Fashion Medicine Finance, Hotels And many other businesses

Samsung � � Flagship company is Samsung Electronics Leads global market in high tech

Samsung � � Flagship company is Samsung Electronics Leads global market in high tech electronics manufacturing and digital media

Samsung Electronics. Product Lines Mobile Phones � Divided into product lines based on common

Samsung Electronics. Product Lines Mobile Phones � Divided into product lines based on common or closely related characteristics Touch Screens Sliders/Folders QWERTY Keyboards and Bar Phones � Product Lines Help Firms Manage Products as Product Strategy can be Designed Around Product Lines � Most Helpful to Identify Product Lines when there is a large product mix- place strategy focus on line as opposed to individual products

Samsung Mobile Phone Product Width refers to the number product lines Samsung Mobile Phones

Samsung Mobile Phone Product Width refers to the number product lines Samsung Mobile Phones QWERTY Keyboard Touchscreen Flip/Slide Product Width Samsung Mobile Phones

Samsung Mobile Phone Product Depth Samsung Mobile Phones Depth refers to number of different

Samsung Mobile Phone Product Depth Samsung Mobile Phones Depth refers to number of different products within the product line QWERTY Keyboard Touchscreen Flip/Slide Product Galaxy S Product Width Relay Depth Samsung U 750 ZEAL Galaxy Appeal

Summary Samsung Product Mix of Mobile Phones � � � Conglomerate of Over 78

Summary Samsung Product Mix of Mobile Phones � � � Conglomerate of Over 78 Businesses Global Leader in Electronics Example of Product Mix of Mobile Phones QWERTY keyboards, Touchscreen, and Flip/Slide phones are product lines Product Items of Galaxy, ZEAL, and Relay within QWERTY line shows depth of the line Product Items are individual produt

Summary Continued � The product mix of Samsung Electronics mobile phone include ALL mobile

Summary Continued � The product mix of Samsung Electronics mobile phone include ALL mobile phones � Identifying product lines, depth, and width help Samsung evaluate and apply product planning strategies to improve products