Poutama Whenua Pathways to land Strategic Context Lincoln

Poutama Whenua Pathways to land

Strategic Context Lincoln Strategic Plan Whenua Rangatira - Strategic Relationships with Iwi and Maori Whenua Tupu - Grow the Land Grow the People Whenua Whanui - Regional Delivery Whenua Whakatairanga – Communication WHENUA Whenua Tauhere - Commercial Engagement Annual Whenua Work Plan Whenua Arotake Akoranga Academic Programmes Whenua Rangahau Research Whenua Whaiora Wellbeing for the Land Whenua tū tangata - Student Experience and Achievement Whenua Whakaturia - Human Resource Capability Whenua Whakanui - Physical Environment Poutama Whenua

Introduction • Māori specific campaign to encourage Māori secondary school students to study Lincoln programmes • Campaign targets 26 high schools across Canterbury and Westland with +25% Maori students (150 students all levels) • Developed 2013 – Uniquely Maori / Uniquely Lincoln -Campaign underway

Background • Leverages Kia-ora Hauora (Māori into Health Careers) / Mokowhiti Consultancy

The Campaign • Māori focused interactive roadshow: pitched at Maori rangatahi, te reo & tikanga, visual aids, sector-facts, quizzes, local heroes (Lincoln Alumni and students) • Leverages Mokowhiti Consultancy’s networks with Careers Advisers and Māori Teachers (Kiaora Hauora) • Press release, local promotion, Facebook page (www. facebook. com/poutamawhenua)

The Campaign • Website www. lincoln. ac. nz/poutamawhenua - Updated with information and the schedule • Student registration Handwritten forms at each school Website updated Students receive a T Shirt for registration Letter is sent confirming enrolment and advising key information / events § Students assisted with enrolment (Te Awarua) – involves Mokowhiti and Te Ararua (Ekara) § §

Key Messages Relevant and Appealing • Māori as past and future leaders in the land industries • Explores the diversity of land industry and Lincoln programs (quiz) • Clear career pathway from Certificate to Diploma to Degree programmes & beyond • Māori can learn as Māori

Example: Māori Trading Past • Whakapapa – linkage to whenua (land) and place, turangawaewae • Māori Pā were established close to Primary resources • Crops for trade included kumara, taro and hue • Exporting wheat to Sydney in 1813 • Post Treaty of Waitangi, Māori were key producers and suppliers of agricultural produce • Whanau, hapu and iwi land Trusts

Example: Māori today… • Agriculture, fishing, forestry and owner-occupied dwellings combined were worth 75% of the output of the Māori economy (39 bn) in 2007 • Māori agriculture estimated to be $700 m, or 7. 4% of New Zealand’s agricultural output • Māori control around 37% of NZs fishing quota (generate $299 m in fishing revenue) • Māori dairy farmers own more than $100 m shares in Fonterra, making Māori farmers one of the largest shareholders

Example: Dairy Farmer Kaiahuwhenua Miraka Kau

Example: Alumni Doug Macredie Te Arawa The first NZ Maori to graduate with a Bachelor of Parks, Recreation and Tourism Management. Doug has worked as a recreation supervisor, a property & assets manager, developed policy for customary fishing rights, and in recent years, held key leadership roles in Maori research and Maorifocused land-based education. “I encourage all young Maori to aspire towards a university degree as a minimum. A tertiary qualification sets you up for far better employment, more interesting roles and more meaning in your work”

Example: Student Profile Travis O’Boyle • In his first year of study towards a Bcom(Ag) at Lincoln University Nga Puhi, Ngati Wai • Set his sights on Rural evaluations and banking • My passion for agriculture developed when I was young. My Uncle managed a farm in Waimate and I spent a lot of time there during my childhood. I loved being outdoors and from the sense of freedom I felt out on the farm just always knew I wanted a career in agriculture

Example: Whenua Kura Partnership between Lincoln University, Te Tapuāe o Rehua and Ngāi Tahu property Whenua Kura is designed to: • Support Māori and Ngāi Tahu into agriculture • Create pathways for Ngāi Tahu to enter the rural workforce and work on Ngāi Tahu farms • Teach students about Ngāi Tahu heritage, the importance of sustainable agricultural practices and mātauranga Māori (knowledge) in relation to the land • Create practical learning opportunities for Whenua Kura students

Example: Whenua Kura

How are we going? • 6 visits completed: Hornby, St Thomas’, St Bede’s, Shirley Boys High, Linwood High, Te Whanau Tahi • From 9 September: Cashmere, Riccarton, Christchurch Girls, Kura Whakapumau, Westland Greymouth High (13/9) • 21+ registrations • Te Whanau Tahi is leading the “Landcareers” Quiz (60 land careers – bonus 5+ for “Kai Karakia”)

Evaluation +50 written student evaluations received (statistics being compiled) • % presentation who had thought about a career in agriculture ? studying at Lincoln • % post presentation – seriously considering a career in agriculture or studying at Lincoln “No-one has approached us before about a career in agriculture” …. “What an awesome programme”

Future Events • School Visits: Aug 19 -September 30 - Schedule online • Kura Whenua Farm site visit(s) planned for September – November • Putaiao/Science Wananga, Waiwera Marae – 18/19 September • Lincoln University Maori students open day – 17 October 2013: 1 -4 pm

Feedback “No-one has approached us before about a career in agriculture” …. “what an awesome programme”

Whatungaro te tangata toi tu whenua People pass on but the land remains