PERSUASIVE DEVICES Practice Loaded language Loaded language uses

PERSUASIVE DEVICES Practice

Loaded language ■ Loaded language uses words with strongly positive or negative connotations to stir people’s emotions. ■ What is the difference between connotation and denotation? – Denotation: a word’s dictionary meaning – Connotation: a word’s emotional response

Hous e Connotation: positive, neutral, or negative Home Connotation: positive, neutral, or negative Shack Connotation: positive, neutral, or negative What’s the difference between a house and a home? A house…. A home…

Look at the different connotations between two words: ■ Old – When would you use the word old? – Does the word have positive, neutral, or negative connotations? ■ Mature – When would you use the word mature? – Does the word have positive, neutral, or negative connotations? The big persuasive question: If you were an advertiser working for Revlon, what language would you use to sell your anti-aging moisturizer?

Look at the different connotations between two words: ■ Mom – When would you use the word mom? – Does the word have positive, neutral, or negative connotations? ■ Mother – When would you use the word mother? – Does the word have positive, neutral, or negative connotations? The big persuasive question: If you were an advertiser working for Bounty, what language would you use to sell your paper towels? What would the commercial look like if you were to use the word mom versus mother?

Parallelism ■ Parallelism uses similar grammatical construction to express ideas that are related or equal in importance to create a rhythm. ■ By matching the cadence, the form, or the subjects in a speech, a writer is able to make his/her speech easier to read and digest, and his/her speech is easier to listen to.

Cross-curricular connection: ■ What do parallel lines look like? ■ What are the characteristics of parallel lines? ■ Think of parallel lines when we talk about parallelism in writing.

Parallelism in writing: Verb Pronoun Noun Preposition She dropped her pack to the ground, slipped her boots off, tossed her coat onto a nearby chair, and threw her shoes on the floor with a sigh.

Practice identifying parallelism in writing. ■ You and your partner will be editing sentences to make sure that they are parallel. Use the same method that I used last slide to identify the parallel elements in the sentence. ■ Identify the parts of speech in the sentence that are parallel (verbs, nouns, pronouns, articles, adjectives, adverbs, prepositions).

Rhetorical Question ■ A rhetorical question is one in which the answer is implied. There should not be an answer after a rhetorical question is asked. ■ A classic example: Are you really that dumb? ■ Another example: How can we expect a man to give more than we ourselves are willing to give?

Simile and Metaphor ■ What is the difference between a simile and metaphor? – A simile uses… – A metaphor does…

Testimonial ■ A testimonial relies on endorsements from wellknown people, satisfied customers, or trusted sources.

■ Why use Taylor Swift to sell Diet Coke? ■ Who is the intended audience for this ad?

■ Why use Nancy N’s testimonial for Parkway Neuroscience and Spine Institute? ■ Who is the intended audience for this ad?

■ What testimony is used to support Act mouthwash? ■ Who is the intended audience for this ad?

Bandwagon ■ A bandwagon appeal taps into people’s desire to belong.

■ What is Nike trying to persuade its audience to do? ■ What language or visuals is Nike using to persuade its audience? ■ What rhetorical appeal is this ad using? – Ethos – Pathos – logos

■ What is Verizon trying to persuade its audience to do? ■ How is this ad an example of bandwagoning? ■ What rhetorical appeal is this ad using? – Ethos – Pathos – logos

■ What is the writer trying to persuade his/her audience to do? ■ How is this ad an example of bandwagoning? ■ What rhetorical appeal is this ad using? – Ethos – Pathos – logos ■ Each person plays an important part in a representative democracy. One main responsibility is to vote during an election. All people, from a teacher to an army colonel, have the right to vote as long as they are citizens. People who are old enough to vote should not postpone signing up or they might find that they will need to submit to laws they don’t agree with. In Washington, D. C. , and every state capital, the legislature decides about future laws. These laws might not be satisfactory for your needs. By voting, your voice can be heard by our government. Remember, all those teachers and army colonels, and millions of other Americans, are voting. Shouldn’t your voice be heard too? Your voice needs to be heard.

Transfer ■ A speech or advertisement using transfer connects a product, a candidate, or a cause with a positive or negative image or idea.

■ This is President Obama’s official portrait. What images suggest that this is the president’s official portrait? ■ Why would the photographer include these images? ■ What idea does the White House wish to convey with this portrait?

■ What images are used to sell Old Spice? ■ Why would Old Spice include these images in the ad? ■ Who is the intended audience for this ad?

■ What images/text are used to persuade people to go vegan? ■ What negative image does PETA use to persuade people? ■ Who is the intended audience in PETA’s ad?

Analogy ■ An analogy makes a comparison between two subjects that are alike in some ways. ■ The analogy makes use of something already well - known to explain something that is less wellknown. ■ An example: Texting has become the playground note-passing of twenty-first century kids.