- Slides: 14
English I Persuasive Techniques and Persuasive Appeals
Persuasive Techniques �http: //youtu. be/ja. GJNx. Cx. B-s
Bandwagon �Bandwagon 1855, Amer. Eng. , from band (2) + wagon, originally a large wagon used to carry the band in a circus procession; as these also figured in celebrations of successful political campaigns, being on the bandwagon came to represent "attaching oneself to anything that looks likely to succeed, " a usage first attested 1899 in writings of Theodore Roosevelt.
Slogan � 1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase. � 2. a war cry or gathering cry, as formerly used among the Scottish clans.
Examples of Slogans �Snap, Crackle, Pop – Rice Krispies �The Real Thing – Coca-Cola �Where’s the beef? – Wendy’s �Maybe she’s born with it, maybe it’s Maybelline – Maybelline
Testimonial � 1. a written declaration certifying to a person's character, conduct, or qualifications, or to the value, excellence, etc. , of a thing; a letter or written statement of recommendation.
Product Comparison �Comparison advertising focuses on presenting two or more products with various specifications. Here, the products are pitted against one another and the negative characteristics are shown. Whether or not the facts or truth is presented, the benefits of a particular product is promoted. Oftentimes, a claim of research is also included to give the results a more concrete claim.
Cause and Effect �http: //youtu. be/ub_a 2 t 0 Zf. Ts �Cause and effect appeal uses a product or an idea and shows you the effect of either using or not using that product or idea.
Product Character �Advertising characters, those people or animals that symbolize various products, have been with us for a long time.
Examples of Product Characters �Quaker Oats Quaker �Aunt Jemima �The Burger King �Chuck E. Cheese �Betty Crocker
Persuasive Appelas �http: //youtu. be/t. Asxyff. Bqm 0
Emotional Appeal �Pathos (Emotional) means persuading by appealing to the reader's emotions. �Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.
Logical Appeal �Logos (Logical) means persuading by the use of reasoning. �Giving reasons is the heart of argumentation �Using hard facts and evidence in order to persuade the audience
Ethical Appeal �Ethos (Credibility), or ethical appeal, means convincing by the character of the author. �One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.