Review and Quiz Identify persuasive techniques and make

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Review and Quiz

Review and Quiz

� Identify persuasive techniques and make inferences about the effect it has on the

� Identify persuasive techniques and make inferences about the effect it has on the piece. � Identify and make inferences about the author’s claim and the type of support he/she uses. � Identify and make inferences about the way an author organizes his argument. �Example: Claim followed by research to prove it. �Or: Background information first, then claim.

� Claim: The author of this persuasive selection thinks that… � The author uses

� Claim: The author of this persuasive selection thinks that… � The author uses the first paragraph mostly to… � The author supports each argument with… � Which idea from paragraph 1 does the author base on an assumption?

� CLAIM � SUPPORT � COUNTERARGUMENT

� CLAIM � SUPPORT � COUNTERARGUMENT

� The writer’s position on an issue or problem �Example: I believe teenagers in

� The writer’s position on an issue or problem �Example: I believe teenagers in Brownsville should have a curfew at 10 o’clock p. m. The writer will spend the entire essay/editorial etc. supporting the claim that teens should have a curfew. He will use evidence to back it up. To find claim, ask yourself, “What am I being asked to do or think? ”

Uncle Sam wants people (everyone really) to help in the war effort. “You should

Uncle Sam wants people (everyone really) to help in the war effort. “You should help in the war effort. ”

� Evidence or reasons provided by the writer in order to support his claim

� Evidence or reasons provided by the writer in order to support his claim � Example: � Claim Teens should have a curfew. � Reason 1: Too many teens are getting into trouble past 10 p. m. � Evidence to prove Reason 1: 53% of reported vandalism by teens occurred after the hours of 10 p. m. according to the police department.

How is it organized? Claim: Teens should have a night time curfew of 10

How is it organized? Claim: Teens should have a night time curfew of 10 p. m. Reason 1: Teens get into trouble when they are out too late. Evidence (Statistics): 58% of all reported vandalism by teens occurs after 10 p. m. Reason 2: Curfews keep our children safe in their homes. Evidence (Example): Last week, three teenagers were caught stealing alcohol from a supermarket at midnight. Evidence (Anecdote): Little Jo. Ann was mugged just outside of the mall as she was leaving the movie theatre.

� Example of an actual United Way Volunteer Ad � What is the claim?

� Example of an actual United Way Volunteer Ad � What is the claim? Why should you volunteer?

� Examples: � Statistics: Numbers, Charts, Graphs � 98% of people in Brownsville are

� Examples: � Statistics: Numbers, Charts, Graphs � 98% of people in Brownsville are Hispanic �Only 25% of people in Brownsville ages 18 -25 have graduated from college. �Hispanics are more likely to become diabetics than any other group. � Quotations: words that experts or others say � Dr. Shultz says, “Wearing diabetic shoes is absolutely necessary for diabetics. ”

� Facts: Things that can be proven �Our community center offers several after school

� Facts: Things that can be proven �Our community center offers several after school options for our teens � Anecdotes: Small stories of instances with the product. �Little Jose went to Champion Soccer Camp last summer and came back a soccer super star! �A mother used a certain cleaning product and her house has never been cleaner!

The opposing viewpoint. The opposite idea from what the writer is trying to prove.

The opposing viewpoint. The opposite idea from what the writer is trying to prove. Example: “Giving teenagers a curfew will keep our kids from learning personal responsibility. ” The BEST arguments anticipate (already know, or await anxiously) what the counterargument is, so they will address it and try to prove it wrong.

Immigration is dangerous for the country. Immigrants are workers who only try to make

Immigration is dangerous for the country. Immigrants are workers who only try to make a living.

� Appeals by Association �Bandwagon �Snob Appeal �Testimony � Emotional �Appeals to Pity �Appeal

� Appeals by Association �Bandwagon �Snob Appeal �Testimony � Emotional �Appeals to Pity �Appeal to Fear

� Tries to convince you that you will be left out if you do

� Tries to convince you that you will be left out if you do not participate EVERYBODY’S DOING IT!

Appeals to those who want to feel important and rich. Items with SNOB APPEAL

Appeals to those who want to feel important and rich. Items with SNOB APPEAL are not widely used and cannot be afforded by everyone, which makes them so enticing. Discuss with your group how this ad for a Louis Vuitton bag is Snob Appeal.

� Uses the endorsement of an expert or famous person to encourage people to

� Uses the endorsement of an expert or famous person to encourage people to be like them. � “Wolverine drinks milk, so you should too!”

� Appeal to Pity �Try to make you feel sorry for something or someone

� Appeal to Pity �Try to make you feel sorry for something or someone in order to motivate you to do something about their suffering. Example: � Animal shelter commercials, “In the arms of the angel” � Orphanage commercials � Appeal to Fear �Try to scare you into doing or not doing something. Purchasing a certain gas mask in case of a terrorist attack.

� Makes people afraid for their health, safety and security

� Makes people afraid for their health, safety and security

� Taps into people’s compassion for others � Please help these defenseless puppies and

� Taps into people’s compassion for others � Please help these defenseless puppies and kittens. They need a home. Everyone deserves a second chance.

WOOOOOO!!!!!!!

WOOOOOO!!!!!!!

a. b. c. Stop pouring, start cleaning. Tide gives you 6 x the cleaning

a. b. c. Stop pouring, start cleaning. Tide gives you 6 x the cleaning power than the other brand. The other brand wastes too much water.

“ECO-SHAPE BOTTLE WITH LESS PLASTIC, 30% LESS PLASTIC IN FACT THAN THAT AVERAGE BOTTLE.

“ECO-SHAPE BOTTLE WITH LESS PLASTIC, 30% LESS PLASTIC IN FACT THAN THAT AVERAGE BOTTLE. ” a. b. c. Statistics Facts Quotations

A. B. C. Bandwagon Appeal to Pity Appeal to Fear

A. B. C. Bandwagon Appeal to Pity Appeal to Fear

A. Remind people that drinking and driving has negative consequences. b. Show people the

A. Remind people that drinking and driving has negative consequences. b. Show people the improvements in synthetic limbs. c. Persuade people to purchase a BMV brand car.

A. B. C. It claims that milk is popular, along with Wolverine. It encourages

A. B. C. It claims that milk is popular, along with Wolverine. It encourages young people to drink milk by associating it with a character they love. It shows that Wolverine knows facts about milk, so kids should too.

The words on the ad says, “Milk has protein to help build muscle and

The words on the ad says, “Milk has protein to help build muscle and a unique mix of nutrients to help you refuel. ” Why would the advertisers include this information? A. To show that Wolverine is a smart character who knows about nutrition. B. To explain the differences between drinking milk and just water after a work out. C. To explain that there also health benefits of drinking milk.

� Find an AD online, in a newspaper or in a magazine. � It

� Find an AD online, in a newspaper or in a magazine. � It must use one of the appeals: (You may also print it out or e-mail it to me if needed. ) � Appeals by Association Bandwagon Snob Appeal Testimony � Emotional Appeals Appeal to Pity Appeal to Fear � Identify what type of appeal is being used and explain it. � Due Friday, February 1 st!