Persuasion Is All Around You Can You Hear
- Slides: 22
Persuasion Is All Around You! “Can You Hear Me Now? ”
A means of convincing people: �to buy a certain product �to believe something or act in a certain way �to agree with a point of view What is persuasion?
�Slogan �Repetition �Bandwagon Purpose? �Testimonial �Emotional Appeal �Expert Opinion Common persuasive techniques often used in advertising
A catchy phrase or statement often used to sell a service or a product Slogan: “Can you hear me now? ”
Repetition: The name of a product is repeated many times
A statement suggesting that everyone is using a specific product, so you should too Bandwagon
A well-known person supports a product or service Testimonial
A person is made to have strong feelings about a situation or product Emotional Appeal
Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum” Expert opinion
�Slogan �Repetition �Bandwagon �Testimonial �Emotional Appeal �Expert Opinion Quick review
Advertisers know how to � target their audiences � use appropriate persuasive technique Audience Awareness
Who’s the audience?
Audience?
Purpose? Audience? Persuasive technique?
Audience? Purpose? Persuasive technique?
Audience? Purpose?
Audience? Purpose?
Purpose? Audience? Persuasive technique?
Audience? Persuasive technique?
�Advertisers spend about $200 billion a year on TV advertising �The average cost for Super Bowl ads is $2. 6 million per 30 second spot �The average American watches about 24, 000 TV commercials a year http: //television-commercial. net/ Relevant facts
�What is your favorite jingle? �What slogan for a product do you find yourself saying? �What TV commercial has influenced you to make a purchase? �Since Reggie Wayne and Reggie Miller shop at Kroger, does that mean we should too? Making Connections
“Persuasion is all around you” In addition to TV commercials, where else do you see persuasion all around you? Is that persuasion influencing you or your family in any way? Explain. Reflection
Thou nature art my goddess
What is persuasive speech
Persuasion is all around you
I can hear you quite well. you not shout
Let him who has ears to hear
Hear ye, hear ye announcement examples
If you think you can you can poem
Nothing is impossible if you believe
Adjectives to describe mollie in animal farm
The sound of heaven touching earth
Can you hear me
Persuasive leverage
What goes around comes around example
Martin luther king of hinduism
If you can imagine it you can achieve it
Quotes about measurement
If you can't measure it, you can't manage it
If you can't measure it you cannot improve it
Kurzfristiges fremdkapital
Words that come to mind when you think of family
You hear me but are you listening
What do you think of when you hear the word science
You hear: el café you say: yo ceno en el café.
