PERSUASION IS ALL AROUND YOU Modified from www
- Slides: 22
PERSUASION IS ALL AROUND YOU! Modified from www. teach. clarkschools. net/. . . /persuasion/Common. Persuasive. Techniques
WHAT IS PERSUASION? A means of convincing people to buy a certain product. to believe something or act in a certain way. to agree with a point of view.
WHAT ARE PERSUASIVE TECHNIQUES? Persuasive techniques are ways of adding to the appeal of information presented to support a persuasive argument. Advertisers aim to persuade an audience to buy a product, support a cause, or view an organization in a certain way.
COMMON PERSUASIVE TECHNIQUES USED IN ADVERTISING Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion Purpose?
SLOGAN A catchy phrase or statement often used to sell a service or a product. “Can you hear me now? Good. ”
REPETITION THE NAME OF A PRODUCT IS REPEATED SOMETIMES IN VARIOUS FORMATS. Most Recognized Version of Logo 3 D Version of Logo Advertising Version of Logo
BANDWAGON A statement suggesting that everyone is using a specific product, so you should too.
TESTIMONIAL A well-known person endorses/supports a product or service.
EMOTIONAL APPEAL Words and/or images that appeal to the audience’s emotions are used.
EXPERT OPINION Experts approve this product, so you should use it. “Four out of five dentists recommend Crest for their patients. ”
QUICK REVIEW Slogan Repetition Bandwagon Testimonial Emotional Appeal Expert Opinion
AUDIENCE AWARENESS Advertisers know how to target their audiences. use appropriate persuasive techniques. Task… Identify the Audience, Purpose, and/or Persuasive Technique on the following slides.
Audience ? Purpose? Persuasiv e Techniqu e?
Purpose? Audience ? Persuasiv e technique ?
Audience ?
Audience ? Purpose?
Audience ? Purpose?
Audience ? Purpose? Persuasiv e Techniqu e?
Audience ? Persuasiv e technique ?
RELEVANT FACTS 2010 Biggest Spenders on Advertising: -General Motors 4. 2 Billion -Ford 3. 9 Billion -AT&T 2. 9 Billion -Verizon 2. 5 Billion & Walmart 2. 5 Billion The average cost for a Super Bowl ad is $3 million per 30 second spot. The average American watches about 24, 000 TV commercials a year. Estimated that kids watch visual media (TV, phone, video games, Internet, etc. ) about 55 hours per week.
MAKING CONNECTIONS What is your favorite jingle? What slogan for a product do you find yourself saying? What TV commercial has influenced you to make a purchase? What internet advertisement do you like?
REFLECTION… Persuasion Is All Around You! In addition to TV commercials, where else do you see persuasion around you? Discuss. Is that persuasion influencing you, your family, and/or friends in any way? Explain.
- All around you
- Persuasion is all around you
- Example of what goes around comes around
- Goes around comes around meaning
- Name three lines
- 馮定華神父
- All of you is more than enough for all of me
- What is modification of roots
- Look up look down
- Light the candles all around the world
- Electricity is all around us
- Biomechanical distraction examples
- An area of water with land all around it
- All around the kitchen cockadoodle
- Weld finish symbols
- Full penetration butt weld symbol
- We plow the fields and scatter
- Chapter 1 marketing is all around us
- When the storm is raging all around me
- Marketing is all around us
- Everything around us is called
- Marketing is all around us
- Always wear goggles