PASADENA VILLA PSYCHIATRIC RESIDENTIAL TREATMENT CENTERS Pasadena Villas

PASADENA VILLA PSYCHIATRIC RESIDENTIAL TREATMENT CENTERS

Pasadena Villa’s Referral Relations Team • Krista Snively Referral Relations & Marketing Director Krista’s Territories: NC, SC, Coastal GA, FL, CO, NY, VA, WV, DE, MA, ME, NH, MD, PA, Washington DC, NJ, CT, RI, VT • Tom Maisel Referral Relations Consultant Tom’s Territories: National with emphasis on Miami, New York City, Chicago, Eastern Canada, Los Angeles/Orange County, Arizona

Professional Referral Relations & Marketing Representatives Team • Will Otto • Tim O’Donnell Will’s Territories: TN, GA, KY, TX, MS, AL, LA, OH • Carriann Russell Internet Based Tim’s Territories: Northern CA, OR, WA, UT, ID, Alaska, Western Canada

Pasadena Villa’s Admissions Team • Craig Bosse Intake Director • Beth Kunzman Admissions Counselor • Allison Lowe, LPC-MHSP Admissions Counselor • Sarah Clabo Admissions Coordinator • Laurie Daniels Administrative Assistant

Referral Relations Efforts • We sponsor year round Professional Networking Events and conferences across the country • Customer relationship management • Social networking • Website analytics • Facility tours • Promotional materials management

Referral Relations Plans • Constant personalized interaction among Mental Health Professionals, Educational Consultants, Interventionists, and other Programs • Advertisements in both print and digital media • Events and Luncheons • Conferences and personal visits to therapist offices

Referral Relations Goals • To increase brand awareness among both mental health professionals and the general public • To educate families and professionals about our unique approach to mental healthcare • To establish long lasting relationships with Referral Sources by creating a direct relationship between program clinicians and our Admissions Team through continuous communication

Clinical Goals • NO Surprises! – When any incident occurs with a resident, notify the Referral Source first • Therapeutic Alliance – To help diffuse any situation, the Referral Source should be notified first • This keeps the integrity of the incident when communicating with parents – By the Referral Source knowing they can help protect our reputation

Referral Relations & Clinical Goals • Represent Company Culture Everyday – Every team member shares a clear vision: to provide uncompromised service to residents and families, with unwavering ethics and integrity, within the most unique and meaningful treatment experiences possible • Personal appearances must always reflect utmost integrity • Timeliness and reliability must be customary to ensure uncompromised service is provided to both residents and families • Words and actions should represent unwavering values at all times • To provide the most exceptional and significant treatment experiences possible, clinicians must constantly interact with residents within the milieu giving real-time relevant interventions

Referral Relations & Clinical Goals • Promote our Social Integration Model with pride – There is an significant opportunity to educate individuals when they tour the facility. Every visit is unique and at times, both general and clinical questions are asked. Clinical questions should never go unanswered because no one is around to respond – We provide a unique service to both families and residents that is difficult to convey clearly • Everyone must be able and available to clearly communicate our Social Integration Model to residents, to their families and to referral sources during tours

REFERRAL SOURCE TRUST Clinician Admissions Relationship established after time and hard effort Referral Relations Referral Relations TRUST Admissions Clinician **After time, the clinician will be familiar with our program. As a result, the clinician will start communicating with Admissions directly with any referrals. **

Email Co s nf er en n eo h nc u L ce s 1 on 1 Meeti ngs et Intern Tou rs n 1 o 1 ne Pho lls Ca

Marketing & Referral Relations Team stays in touch with Referral Sources, Admissions, and Clinicians Referrals Clinicians stays in touch with Referral Source and Referral Relations Team Treatment Admissions stays in touch with Clinicians, Referral Relations Team and the Referral Source

Referral Relations Marketing Team Admissions Team Qualified Referrals Residents!

There are many steps in the referral relations process to convert a referral to a qualified admission. .

The Price to Convert Referrals Detailed Breakdown of Estimated Expenses

FACTS • Referrals do NOT guarantee admissions • Most referrals can take longer than 2 – 3 months to convert into admissions, some can take more than a year • A single Referral Source can make multiple referrals than can lead to admissions • Length of stay for our residents varies

FACTS • Where do referrals come from? 83 Total 8 23 9 4 2 17 ** Data Collected Represents 2014 Admissions ** • MHP – Mental Health Providers/Professionals • IECA/EC – Educational Consultants • Interv - Interventionists • IP Psych - Inpatient Psychiatric Facilities

Professional Referral Relations & Marketing Representatives Team Contact Info: • Krista Snively – (843) 274 -2298 krista. snively@pasadenavilla. com • Tom Maisel – (312) 550 - 6547 tom@maiselconsulting. com

Professional Referral Relations & Marketing Representatives Team Contact Info: Will Otto (615) 440 -3802 will. otto@pasadenavilla. com Tim O'Donnell (541) 285 -2738 tim@pasadenavilla. com Carriann Russell (803) 800 -3458 carriann@pasadenavilla. com

Admissions Team Contact Info: Craig Bosse – (407) 375 -0781 craig. bosse@pasadenavilla. com Beth Kunzman – (877) 845 -5235 beth. kunzman@pasadenavilla. com Sarah Clabo – (407) 385 -9779 sarah. clabo@pasadenavilla. com Allison Lowe, LPC-MHSP – (407) 269 -3438 allison. lowe@pasadenavilla. com Laurie Daniels – (865) 383 -5575 laurie. daniels@pasadenavilla. com

Any questions?