PASADENA VILLA MARKETING TEAM Pasadena Villas Referral Relations

PASADENA VILLA MARKETING TEAM

Pasadena Villa’s Referral Relations Team • Chris Eckert Referral Relations Manager • Tom Maisel Referral Relations Consultant • Shannon Harris Referral Relations Coordinator • Carriann Russell Marketing Assistant

Pasadena Villa’s Admissions Team • Jenny Stokes Administrator & Admissions Manager • Mary Moffatt Admissions Coordinator • Jackie Soto Client Services Coordinator

Marketing Efforts • We sponsor year round Professional Networking Events and conferences across the country • CRM • Social networking • Website analytics • Facility tours • Promotional materials management

2011 Marketing Event & Conference Locations • • • • Mason, OH Tucson, AZ Los Angeles, CA Colorado Springs, CO Boca Raton, FL Ft. Lauderdale, FL Miami, FL Houston, TX Layton, UT Oklahoma City, OK Chicago, IL Los Angeles, CA Lowell, MA New York, NY Harrisburg, PA • • • • Philadelphia, PA Stockbridge, MA Las Vegas, NV Palm Desert, CA Charlottesville, VA Fredericksburg, VA Mc. Lean, VA St. Paul, MN Chandler, AZ Savannah, GA Augusta, GA Atlanta, GA Phoenix, AZ La Quinta, CA Evanston, IL Maitland, FL • Newport Beach, CA • Omaha, NE • Lincoln, NE • St. Louis, MO • Palm Beach Gardens, FL • Madison, WI • Bismarck, ND • Fargo, ND • Santa Barbara, CA • Prescott, AZ • Summit, NJ • Stamford, CT • Washington, DC • Cape Cod, MA • Austin, TX • Sarasota, FL • Pacific Palisades, CA • Bryn Mawr, PA • Holly, MI • Scottsdale, AZ • Nashville, TN • Towson, MD • Chevy Chase, MD • Bethesda, MD • Delray Beach, FL • Westport, CT • White Plains, NY • Pittsburgh, PA • Beachwood, OH • Reston, VA

Marketing Plans • Constant personalized interaction among Mental Health Professionals, Educational Consultants, Interventionists, and other Programs • Advertisements in both print and digital media • Events and Luncheons • Conferences and personal visits to therapist offices

• • • • First 6 Months of 2012 Event & Conference Locations Orlando, FL Tucson, AZ Scottsdale, AZ Vero Beach, FL Clearwater, FL Gainesville, FL Durham, NC Chapel Hill, NC Charlotte, NC Chattanooga, TN Memphis, TN Louisville, KY Nashville, TN • • • • Houston, TX Myrtle Beach, SC Charleston, SC San Diego, CA Aurora, CO Denver, CO Boulder, CO Iselin, NJ Boston, MA Phoenix, AZ Austin, TX Dallas, TX Chicago, IL • La Quinta, CA • Indianapolis, IN • Carmel, IN • Charlottesville, VA • St. Louis, MO • St. Paul, MN • Minneapolis, MN • Milwaukee, WI • Waukesha, WI • West Allis, WI • Cincinnati, OH • Dayton, OH **more to come!**

Marketing Goals • To increase brand awareness among both mental health professionals and the general public • To educate families and professionals about our unique approach to mental healthcare • To establish long lasting relationships with Referral Sources • To create a direct relationship between program clinicians and our Admissions Team through continuous communication

Clinical Goals • NO Surprises! – When any incident occurs with a client, notify the Referral Source first • Therapeutic Alliance – To help diffuse any situation, the Referral Source should be notified first • This keeps the integrity of the incident when communicating with parents –By the Referral Source knowing they can help protect our reputation

REFERRAL SOURCE Marketing TRUST Clinician Admissions Relationship established after time and hard effort TRUST Marketing Admissions Clinician **After time, the clinician will be familiar with our program. As a result, the clinician will start communicating with Admissions directly with any referrals. **

What is the Pasadena Villa Marketing Department’s “bread and butter”?

Email Co s nf er en n eo h nc u L ce s 1 on 1 Meeti ngs SEO Tou rs n 1 o 1 ne Pho lls Ca

Referral Relations Team stays in touch with Referral Sources, Admissions, and Clinicians Marketing Referrals Clinicians stays in touch with Referral Source and Referral Relations Team Treatment Admissions stays in touch with Clinicians, Referral Relations Team and the Referral Source

Referral Relations Team Admissions Team Qualified Referrals Clients!

What are some possible steps in the marketing process where a referral is converted to a qualified admission? …Allow us to illustrate with a simplified example!. . .

The Price of Referral Conversions You know the process… but what are the costs?

Price to Convert Referrals (Continued) Detailed Breakdown of Estimated Expenses

FACTS • Referrals do NOT guarantee admissions • Most referrals will take longer than 2 -3 months to convert into admissions • When traveling to an event or conference, a team member is gone for at least 3 days • The average length of stay for our clients is 492 days

FACTS • We attend over 125 events a year including co-sponsored lunches, conferences, trips or tours. – This breaks down to 10 per month or ½ per week! – Every Monday – Sunday you will find us in 2 ½ cities! • 125 events a year = 125 different locations and thousands of possible referral sources 2

FACTS • Where do referrals come from? 83 Total 8 23 9 4 2 17 1 4 15 ** Data Collected Represents 2011 YTD Admissions **

Contact Us info@pasadenavilla. com www. pasadenavilla. com Admissions: (877) 845 -5235

v Chris Eckert – (407) 982 -0099 chris@pasadenavilla. com v Tom Maisel – (312) 550 -6547 tom@maiselconsulting. com v Shannon Harris – (407) 286 -8259 shannon@pasadenavilla. com v Carriann Russell – (407) 259 -6220 carriann@pasadenavilla. com v Jenny Stokes – (877) 845 -5235 jenny@pasadenavilla. com v Mary Moffatt – (877) 845 -5235 mary@pasadenavilla. com v Jackie Soto – (407) 896 -2636 jackie@pasadenavilla. com

Any questions?