OVERVIEW OF PERSAUSIVE LANGUAGE TECHNIQUES MR FLANNERY TUE

PERSUASIVE TECHNIQUES Writers and speakers can use many different persuasive techniques and strategies. They

PERSUASIVE TECHNIQUES Writers aim to DELIBERATELY persuade you when they: Use strongly emotive words

PERSUASIVE TECHNIQUES Appeal to your emotions by playing on your feelings, desires, needs and

PERSUASIVE TECHNIQUES Include you in their approach with ‘we’ and ‘us’ to get you

PERSUASIVE TECHNIQUES Use a strong tone or voice to engage you, to make you

PERSUASIVE TECHNIQUES Use overstatement and exaggeration to manipulate your feelings, amuse and entertain you,

PERSUASIVE TECHNIQUES Tell a brief story – an anecdote – to interest you and

PERSUASIVE TECHNIQUES Attack a person, idea or situation to get you to reject them,

PERSUASIVE TECHNIQUES Use rhetorical question to engage you and position you to see the

PERSUASIVE TECHNIQUES Use generalisations that make what is true for one or a few,

PERSUASIVE TECHNIQUES Use experts, statistics, reports, graphs and so on to help you convince

PERSUASIVE TECHNIQUES Repeat letters, words and phrases to attract your attention and to emphasise

PERSUASIVE TECHNIQUES Use metaphors to make a picture of a person, group or incident

FAT HORSE Facts Alliteration, Anecdote Triples (work, rest, PLAY) Humour Opinion Repetition, rhetorical question

FAT HORSE CAN YOU COME UP WITH A BETTER MNEMONIC? PRIZE FOR BEST!! HOMEWORK

IDENTIFYING PLT’S IN ARTICLES Hand outs of articles

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OVERVIEW OF PERSAUSIVE LANGUAGE TECHNIQUES MR FLANNERY – TUE 11 TH AUGUST

PERSUASIVE TECHNIQUES Writers and speakers can use many different persuasive techniques and strategies. They are TRYING TO CONVINCE YOU OF SOMETHING.

PERSUASIVE TECHNIQUES Writers aim to DELIBERATELY persuade you when they: Use strongly emotive words like Evil, Horrendous, Disgusting, Rude, Great, Triumphant

PERSUASIVE TECHNIQUES Appeal to your emotions by playing on your feelings, desires, needs and prejudices

PERSUASIVE TECHNIQUES Include you in their approach with ‘we’ and ‘us’ to get you on side – “We all know that”

PERSUASIVE TECHNIQUES Use a strong tone or voice to engage you, to make you like something, or to dislike something, retain your interest and give a cohesiveness to the writing

PERSUASIVE TECHNIQUES Use overstatement and exaggeration to manipulate your feelings, amuse and entertain you, make the incident or issue sensational and increase the importance of something in your mind

PERSUASIVE TECHNIQUES Tell a brief story – an anecdote – to interest you and as part of the supporting evidence

PERSUASIVE TECHNIQUES Attack a person, idea or situation to get you to reject them, often used to distract you from the main issue or make you think that if the person is ‘no good’, then neither is the viewpoint they supoort

PERSUASIVE TECHNIQUES Use rhetorical question to engage you and position you to see the answer as so obvious that you can only agree

PERSUASIVE TECHNIQUES Use generalisations that make what is true for one or a few, appear to be true for everyone

PERSUASIVE TECHNIQUES Use experts, statistics, reports, graphs and so on to help you convince you that something is fact, not just opinion

PERSUASIVE TECHNIQUES Repeat letters, words and phrases to attract your attention and to emphasise their point

PERSUASIVE TECHNIQUES Use metaphors to make a picture of a person, group or incident more graphic and memorable

FAT HORSE Facts Alliteration, Anecdote Triples (work, rest, PLAY) Humour Opinion Repetition, rhetorical question Statistics, similes Emotive language, experts, exaggeration, examples INCLUSIVE LANGUAGE

FAT HORSE CAN YOU COME UP WITH A BETTER MNEMONIC? PRIZE FOR BEST!! HOMEWORK – COME UP WITH A MNEMONIC DEVICE FOR PLT’S YOU NEED TO LEARN AND REMEMBER THE PLT’S ON YOUR OWN!!! I HAVE GIVEN YOU 2 -4 PAGES OF PLT’S THAT YOU NEED TO LEARN!!

IDENTIFYING PLT’S IN ARTICLES Hand outs of articles