Operational program of competitiveness OPC 3 rd Community

Operational program of competitiveness (OPC) 3 rd Community Support Framework Ministry for Development Management Authority OPC Evi Panayotakopoulou Responsible for the Communication & Publicity Slide

Operational program of competitiveness (OPC) PROGRAM DESCRIPTION Incorporated to the 3 rd C S F( 2000 -2006). Includes a range of actions and aids, with strategic objective the: • Improvement of competitiveness of the Greek Economy • Accomplishment of social and economic convergence of Greece with other E. U countries OPC Slide

Operational program of competitiveness (OPC) Total budget 6, 392, 333, 215 EURO Co – funded by: • the European Regional Development Fund • The European Social Fund • The Greek Public Sector and Greek Private Companies OPC Slide

Operational program of competitiveness (OPC) Research & Technology (R & D) Energy Tourism OPC Industry Commerce Slide

Operational program of competitiveness (OPC) TARGET GROUP The program, information & publicity addresses to: Directly concerned group (to act in / be part in actions, projects) Special group (Public Institutions, Economic & Social Partner, Opinion Leaders, etc. ) General Public (all Greek citizens) OPC Slide

Operational program of competitiveness (OPC) ACTIONS / INFORMATION TOOLS An Information mechanism, has been carried out up to now, consisting of: • Info-desk • Web-site • Leaflets • Audio/Visual material • Interviews & Press Releases • Mailing • Know- How (experience) OPC Slide

Operational program of competitiveness (OPC) PUBLICITY ACCOUNT QUANTITATIVE EVALUATION, we examine: • Duration (Time) - August, September, October, November, December 2001 & January 2002 • OPC Publicity Goals - The reaction of the target group - The Press attitude towards the program - The Press attitude towards the Press Releases - Identification of the potential publications cost OPC Slide

Operational program of competitiveness (OPC) • Appearance Frequency • Evaluation of the attitude of the media: Form of title, prejudices, political influences, non – biased opinion etc. • Usual Issues • Media evaluation OPC Slide

Operational program of competitiveness (OPC) • The total number of the publications for the related period, is 193. Ø August OPC 17 publications Ø September 29 publications Ø October 31 publications Ø November Ø December 48 publications 28 publications Ø January 40 publications • Note: It is estimated that the above figures represent the 90% of the total number of the publications Slide

Operational program of competitiveness (OPC) OPC Slide

Operational program of competitiveness (OPC) OPC Slide

Operational program of competitiveness (OPC) OPC Slide

Operational program of competitiveness (OPC) QUALITATIVE EVALUATION we examine the: • Press Reaction - Comments - Titles for OPC • The OPC publicity is covered by political and financial press on national and local level • The OPC is favorably noticed by the press OPC Slide

Operational program of competitiveness (OPC) • Subjects covered: Ø Call for tenders(applications to actions & projects) Ø Detailed presentation of OPC’ projects Ø Articles and activities regarding the OPC policy & strategy by executives of the Ministry of Development Ø Articles on the procedures of the implementation of actions / projects in the framework of the OPC Ø Intermediary bodies, local &other involved institutions

Operational program of competitiveness (OPC) THE POTENTIAL COST FOR THE OPC PUBLICITY CAMPAIGN Why measure the potential cost: • To achieve message penetration to the target group • To be proactive • To determine the need for the advertising campaign • To calculate the budget needed for the advertising campaign • To make sufficient media “split” for the advertising campaign OPC Slide

Operational program of competitiveness (OPC) THE POTENTIAL COST FOR THE OPC PUBLICITY CAMPAIGN (cont. ) The publicity of the OPC is measurable financially. Total Publicity cost rises to the amount of 324. 440 euro: August : 58. 980 September : 57. 213 October : 84. 284 November : 53. 295 December : 15. 145 January : 55. 529 OPC Slide

Operational program of competitiveness (OPC) NOTES: 1: The method used, is an operational tool broadly acknowledged, used mostly by low publicity – profile companies / organizations. Through this tool we can account the alternative cost of a “paid” campaign (advertising / promotional). OPC 2. All calculations are based on B/W insertions’ prices given to us by each medium. Slide

Operational program of competitiveness (OPC) HEADLINES OPC Slide

Operational program of competitiveness (OPC) OPC Slide