Name Amos Chin Fin no S 9730046 A

Name: Amos Chin Fin no: S 9730046 A Name: Chester Cheong Fin no: S 9731174 I Module Code: BFHB 8 Module: Business of Fashion School: SOFD Batch No: DFAD 11407 A Lecturer: Sandra Moorhouse

CONTENT PAGE 1. Introduction (page 3 -7) 2. Designers (page 8) 3. Cost of a fashion show (page 9) 4. Fashion Magazines (page 10) 5. Society (page 11) 6. Economy (page 12) 7. Technology (page 13 -14) 8. Politics (page 15) 9. Culture (page 16) 10. What makes New York City the world’s fashion capital? (page 17 -18) 11. Conclusion (page 19) 12. List of References (page 20 -21) 13. List of Illustrations (page 22 -23)

INTRODUCTION NEW YORK FASHION WEEK What: • Show off their latest collections. • The shows are sponsored by Mercedes. Benz • Referred as Mercedes-Benz Fashion Week. • Used to be known as Olympus Fashion Week. Image 1: Mercedez Benz Fashion Runway

INTRODUCTION NEW YORK FASHION WEEK (image 2 : Mercedez Bens Fashion Week Building) Where: • Lincoln Center. • Used to be held at Bryant Park in tents. • Received complaints for noise pollution after relocation. • Benefitted a lot to the economy.

INTRODUCTION NEW YORK FASHION WEEK When: • Twice a year. • February and September. Image 3: screenshot from fashionweekdates. com

INTRODUCTION NEW YORK FASHION WEEK Who: • Journalists, • Editors, • Buyers, • Celebrities • Social types. • Fashion students • Fashion enthusiasts Image 4: Attendees of NYFW

INTRODUCTION NEW YORK FASHION WEEK Why: • -Designers to show off their upcoming collections. • -The press writes about and photographs the runway • - For aspiring designers to get inspired.

DESIGNERS (estimated 288 in total) • • • • • BETSEY JOHNSON • CALVIN KLEIN COLLECTION • DESIGUAL • DKNY • HERVÉ LÉGER BY MAX AZRIA • JIL STUART • MARC BY MARC JACOBS Image 5: Photo of Donna Karen • MICHAEL KORS • PROJECT RUNWAY • RACHEL ZOE • RALPH LAUREN • REBECCA MINKOFF • TOMMY HILFIGER • TORY BURCH • VERA WANG • Y-3 Image 6: Photo of Marc Jacobs

COST OF A FASHION SHOW Venue: • price from $15, 000 for The Hub, • $47, 500 for The Stage. Styling: • a top-tier stylist : $8, 000 per day. Production and PR: • Production : $10, 000 to $20, 000 • PR : $5, 000 to $15, 000. Hair and Makeup: $5, 000 to $15, 000 (usually sponsored) Models: • $150 - $500 per model from an average income company, • $800 - $1, 000 from International mass Celebrities: • A lesser-known celebrity who isn't an exclusive : $15, 000 • A-lister : as much as $100, 000,

FASHION MAGAZINES ( about 67 notable magazines in total ) • • • Vogue Cosmopolitan Dazed & Confused Elle I-d Harpers Bazaar Instyle Marie Claire Nylon Teen Vogue Boss Image 7: Harpers’ Bazaar Logo Image 8: Vogue Australia Issue Oct 13 Image 9: Cosmopolitan’s Logo

SOCIETY Engaging The Public New York Fashion Week makes a big impact in the society as it affects the fashion trends Image 10: Screenshot Of NYFW live Social media is changing the method and delivery of live event coverage Social media such as : • Instagram • Tumblr • Live-streaming • Twitter • Facebook • Pinterest • Polyvore

ECONOMY • Economic benefit to small businesses, restaurants, watering holes and non-profits in the area. • $466 million direct visitor impact per year. • $733 million total economic impact per year. More then 10% of that spending happens in or around Lincoln Center. • What IMG spent: $2. 5 million. • Fashion Trade Shows, Events and Showrooms generate $16. 2 billion. • • • Total economic impact on the neighborhood of last season’s shows, was $20, 902, 193. On an annual basis, estimated $41 million $6 million spent on hotels $7 million in stores $9 million in restaurants. $11 million in venues

TECHNOLOGY Integrate Technology Into Fashion MICA (My Intelligent Communication Accessory), • • a smart bracelet Intel - notifies to communicate from chosen contacts through Bluetooth. Rebecca Minkoff’s leather bracelet - a USB cable to charge mobile devices. Vivienne Tam clutch - phone charging station Cute. Circuit dress - displays a video across the fabric that told the story of the car Image 11: Cutecircuit Dress

TECHNOLOGY Integrate Technology Into Fashion • Cute. Circuit twitter dress - lighting up with extraordinary animations and receiving Tweets in real time on the dress. Image 12: Twitter Dress • Polo Tech smart shirt - synched with an i. OS app to provides helpful biometric stats. Image 13 : Polo Tech Smart Shirt

POLITICS The recent fashion for camouflage prints and military wear reflects the current climate of war. Interpretations of battle gear infiltrated the style world Rag & Bone released a mini-parade of -military greatcoats, -camouflage anoraks, and -variations on the filed jacket, with its multiple pockets and gusseted cuffs. Balmain, Marc Jacobs , Burberry , DKNY and Gap Recreated with stylised versions of the field jacket. Image 14: Balmain Camo Coats

CULTURE Designers and fashion forecasters pay attention to major art exhibitions and historic costume exhibitions. A waxed Jacqueline kennedy - spurred an interest in the ladylike ensemble dressing of the 1960 s. Monet, van Gogh - influence seasonal colour palettes and textile patterns. Asian movies invaded Hollywood in the early 1990 s, which inspired a preference for Asian designs in fashion The interest in sustainability has Popularised organic cotton, The colour green, and subtle colours from natural dyes In alignment with this global focus, Anti fur Organizations have rallied against the use of animal products in fashion, Designers and Retailers now emphasise the use of faux fur.

What makes New York City the world’s fashion capital? Exceptional Talent Base They have the greatest concentration of design talent in the world. Because of - Its wealth of fashion design schools - Ensures a steady flow of fresh faces and new ideas The Garment Center: Anchoring the Industry - Manhattan’s Garment Center. - Home to the majority of New York’s showrooms - & to numerous major fashion labels, - Caters to all aspects of the fashion process Image 15 : parsons design school

What makes New York City the world’s fashion capital? Image 16: visual online shopping Incomparable Wholesale Market The wealth of - Wholesalers, - Suppliers, - Designers - Support Services World-Class Media Exposure New York City is home to a unique combination of - major global marketing firms, - trade - consumer publications, - media outlets.

CONCLUSION IMPORTANCE OF FASHION WEEK • New york fashion week is a historical event that has an economic impact on the neighborhood as well as the city. • it is wildly important for a budding fashion-designer as well as an established one to get their collections on the market. • It impacts us as we follow the trends and purchase clothing from name brands as well as off brand stores.

REFERRED FROM • New York Fashion Week [ONLINE] Available at: http: //fashion. about. com/od/fashionweeks/p/nyfashionweek. htm [Accessed 21 January 15]. [Page 4] • [DHANI MAU, 2014] HOW MUCH IT COSTS TO SHOW AT NEW YORK FASHION WEEK[ONLINE] Available at: http: //fashionista. com/2014/02/new-york-fashion-week-cost [Accessed 21 January 15]. [Page 6] • What makes New York City the world’s fashion capital? [ONLINE] Available at: http: //nycfashioninfo. com/about-nyc-fashion/the-fashioncapital. aspx [Accessed 22 January 15]. [Page 14] • [Marley Kaplan, 2014] Functional Fashion Debuts at New York Fashion Week[ONLINE] Available at: http: //iq. intel. com/functional-fashion-debuts-at-new-yorkfashion-week/ [Accessed 19 January 15]. [Page 10 -11] • [Eric Wilson , 2014] Fashion Week’s Impact, by the Numbers[ONLINE] Available at: http: //runway. blogs. nytimes. com/2011/09/06/fashion-weeks -impact-by-the-numbers/? _r=1 [Accessed 18 January 15]. [Page 9]

REFERRED FROM • [RUTH LA FERLA, 2010]Fashion’s Military Invasion Rolls On[ONLINE] Available at: http: //www. nytimes. com/2010/02/21/fashion/21 military. html ? pagewanted=all [Accessed 18 January 15]. [Page 13] • Eundeok Kim, Ann Marie Fiore, Hyejeong Kim (2011). Fashion Trends: Analysis and Forecasting. Oxford England: Berg Publishers. 52. [Page 12]

ILLUSTRATIONS FROM • • • Image 1: Mercedez Bens Runway, [ONLINE]. Available at http: //www. zimbio. com/pictures/d. V 3 Zlbfh. Kcc/Frida+Weyer +Runway+Mercedes+Benz+Fashion+Week [Accessed 20 January 15]. Image 2: Mercedez Bens Fashion Week Building (2013), [ONLINE]. Available at http: //www. zimbio. com/pictures/WKummz. Ga. USp/Lincoln+ Center+Prepares+Mercedes+Benz+Fashion/TEm. KOCw. LY i. El [Accessed 20 January 15]. Image 3: screenshot from fashionweekdates. com (2013), [ONLINE]. Available at fashionweekdates. com [Accessed 20 January 15]. Image 4: Attendees Of NYFW, [ONLINE]. Available at http: //newyorkfashionweeklive. com/ [Accessed 20 January 15]. • Image 5: Photo of Donna Karen, [ONLINE]. Available at http: //nypost. com/2011/07/28/jet-savings/ [Accessed 22 January 15]. • Image 6: Harpers’ Bazaar’s Logo [ONLINE]. Available at http: //commons. wikimedia. org/wiki/File: Harper's_Bazaar_Logo. jpg [Accessed 19 January 15]. Image 7: Photo of Marc Jacobs, (2013) [ONLINE]. Available at http: //www. zimbio. com/ [Accessed 22 January 15]. • •

ILLUSTRATIONS FROM • • Image 9: Cosmopolitan’s Logo [ONLINE]. Available at http: //commons. wikimedia. org/wiki/File: Cosmopolitan_logo. jpg [Accessed 19 January 15]. • Image 10: Screenshot Of NYFW live[ONLINE]. Available at http: //heartifb. com/2012/09/06/how-to-watch-new-yorkfashion-week-from-your-couch/ [Accessed 17 January 15]. • Image 11: Cutecircuit Dress [ONLINE]. Available at http: //iq. intel. com/functional-fashion-debuts-at-new-yorkfashion-week/ [Accessed 20 January 15] • Image 12: Twitter Dress, [ONLINE]. Available at http: //iq. intel. com/functional-fashion-debuts-at-new-yorkfashion-week/ [Accessed 21 January 15]. • Image 13: Polo Tech Smart Shirt [ONLINE]. Available at http: //iq. intel. com/functional-fashion-debuts-at-new-yorkfashion-week/ [Accessed 22 January 15]. • Image 14: Balmain Camo Coats [ONLINE]. Available at http: //fabfashionfix. com/style-watch-military-style-trend/ [Accessed 21 January 15]. • Image 15: Parsons Design School[ONLINE]. Available at http: //www. collegemagazine. com/the-10 -most-hipstercampuses/ [Accessed 21 January 15].

ILLUSTRATIONS FROM • Image 16: Visual Online Shopping[ONLINE]. Available at http: //www. springwise. com/img/uploads/2014/12/rebeccamink off. png [Accessed 21 January 15].