nach naffil npow Mc Clellands Theory of Needs

n-ach n-affil n-pow Mc. Clelland's Theory of Needs Need for Affiliation Need for Achievement Need for Power

Objectives • Explain What is Motivation • List the Various ‘Needs-Based’ Theories of Motivation • Explain Mc. Clelland’s Theory of Needs • List the Characteristics of Each Dominant Motivator Types • List the Benefits of Mc. Clelland’s Theory of Needs • Explain What Motivates People • Compare Mc. Clelland's Theory and Other Behavioral Models • Describe Mc. Clelland’s Experiment of Achievement Motivation • Explain the Basis of Achievement Motivation • List the Characteristics and Attitudes of Achievement-motivated People • Explain What is Thematic Apperception Test (TAT) • Explain What are ‘n-ach’ Scores • Explain the Steps for Applying Mc. Clelland's Needs Theory • Describe How to Manage Team Members using Mc. Clelland's Motivators • List the Limitations of Mc. Clelland’s Theory

oduction Kramer & Wilson Inc. is a leading engineering consultancy services provider.

oduction Liam Thornton is a Project Manager at Kramer & Wilson. He manages a team of seven people.

• • • hirley Watson oduction Emmett Rodriguez Let us look at three of his team members. Shirley Watson - Process Designer Peter Looney - Auto. CAD Designer Emmett Rodriguez - Senior Electrical Engine Peter Looney

Introduction Lately, Liam has noticed that the performance of these three team members has not been up to the mark.

Introduction Shirley Watson Peter Looney Emmett Rodriguez Bored De-motivated Unenthusiastic They seem bored, unenthusiastic and de-motivated to work with sincerity and efficiency.

Introduction In order to motivate three team members, Liam assigns ‘challenging and interesting’ tasks to each of them.

Introduction Peter Looney After a week, Liam notices that only Peter is happy and enthusiastic about doing the challenging tasks.

Introduction Shirley Watson Peter Looney Emmett Rodriguez Liam is really confused as to why his motivating efforts worked for Peter and not for Shirley and Emmett.

Introduction Need for Affiliation (n -affil) Need for Achievement (n-ach) He comes across ‘Mc. Clelland’s Theory of Needs’. for Power. Through or this theory, Liam understands Authority (n that each individual is different and has -pow) various different needs that motivate him.

Introduction bout a n r a e l s u t Le Need for Affiliation (n -affil) Need for Achievement (n-ach) ’s d n a l l e l C c M ‘ ds’ e e N f o y r o The in detail. Hence, you can see that ‘Mc. Clelland’s Theory Need forof. Power or can prove to be a useful concept Needs’ Authority (n that needs to be understood and applied by -pow) managers for motivating their subordinates.

Who is David Mc. Clelland? David Clarence Mc. Clelland (191798) was an American. He achieved a doctor’s degree in Psychology at Yale in 1941. He then worked as a Professor at Wesley University. He also became a lecturer at Harvard in 1956. While at Harvard, Mc. Clelland along with his colleagues studied motivation particularly the ‘achievement need’ for almost twenty years.

Mc. Clelland’s Theory of Needs The three types of motivational needs identified by Mc. Clelland are as follows: Need for Achievement Motivation (n-ach) Need for Power or Authority/Power Motivation (n-pow) Need for Affiliation Motivation (n-affil) Let us look at each in detail.

Benefits of Mc. Clelland’s Theory of Needs is a motivation theory model. It can be used to motivate people and to put them in action. Mc. Clelland’s Theory of Needs and the motivation it provides is very important because of the following benefits it provides: • Puts human resources into action • Improves level of efficiency of people • Leads to achievement of organizational or individual goals • Builds friendly relationship due to internal satisfaction

Comparison between Mc. Clelland's Theory and Other Behavioral Models Let us now try to understand some interesting equivalences and relationships between Mc. Clelland's motivation types and the characteristics defined in other behavioural models, such as follows: 1 2 3 4 5 6 Katherine Benziger's Thinking Styles Model Herzberg’s Two-factor Theory of Motivation DISC System Hersey/Blanchard's Situational Leadership Model John Adair's Action-Centred Leadership Model Mc. Gregor’s XY Theory of Motivation Let us look at each in detail.

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