MEDIA LANDSCAPE FINLAND Panu Uotila 15 69 year

MEDIA LANDSCAPE: FINLAND Panu Uotila

(15 -69 year old, year 2011) total 8 hours 32 minutes television 152 minutes internet 126 radio 103 newspapers 34 books 33 CD, music 33 magazines 21 DVD video 11 TNS Gallup 2011 Department of Communication FINNISH MEDIA DAY

Department of Communication FINNISH MEDIA DAY

TNS Gallup 2011 MEDIA CONSUMPTION Department of Communication AVERTISING MARKET

89 % uses Internet 75 % uses Internet daily 45 % uses social media 80 % of 16 -34 year old uses social media the most popular: Facebook, 2, 1 Finnish user Statistics Finland 2011 Department of Communication INTERNET

31 seven-day dailies, most broadsheet 145 local newspaper, most tabloids Second country in the world for newspaper consumption (483 copies per 1000 inhabit. ) 90 % of the newspapers declare they are politically unaffiliated 88 % subscriptions, 12 % single copy sales Department of Communication PRINT MEDIA

Two major publishers account 54 % of the aggregate circulation: Sanoma and Alma Media Consolidation of media ownership leads to cross-media structures The editorial cooperation between newspapers is consolidating Aggregate circulation of Finnish newspapers has reduced from 4, 1 million copies (1989) to 2, 9 million copies (2012) Department of Communication PRINT MEDIA

KMT Lukija S 2010/K 2011 Department of Communication NEWSPAPER CONTENT CONSUMPTION

Department of Communication 76 % READS DAILY NEWSPAPER KMT Lukija 2010

Online first, what is left for print media? Threat: Withering elite media More contextualization, analyses, speculations and foreseeing subsequent news event Department of Communication PRINT MEDIA, THE FUTURE?

Over 3000 titles, four largest publishers hold ¾ of market share (Sanoma Magazines, Otavamedia, A-Lehdet and Aller Media) Market has developed steadily 23 % of revenues from advertising 90 % of sales based on subscriptions Department of Communication MAGAZINES

Three major operators in terrestrial and cable television programming (total viewing share 90 %) : YLE (45 %), MTV Media (31 %) and Nelonen Media (14 %). 12 free-to-air digital television channels Future: More pay-TV channels (now 6 %), convergency to internet Department of Communication TELEVISION

Public service channels and commercial radios each get half of the audience The public service company YLE has 6 nationwide analogical radio channels and 21 provincial channels Commercial radio companies have 10 nationwide or semi-national radio channels and 47 provincial channels Department of Communication RADIO

YLE is financed by separately collected YLE tax YLE radio channels are in lead in the oldest age group The three biggest commercial radio companies are in foreign ownership Radio advertising is only 4 % of total advertising income Department of Communication RADIO