Maslows Hierarchy of Needs Andres Martinez Perez P

Maslow’s Hierarchy of Needs Andres Martinez Perez P. 2

April 1, 1908 -June 8, 1970 Abraham Maslow

Abraham Maslow § Individuals possess a set of motivation systems § People are motivated to achieve certain needs. § Person seeks to fulfill the next one.

Hierarchy of Needs § Five Motivational Needs § Hierarchical Levels within a pyramid. § Five Stage Model can be divided into Basic Needs and Growth Needs.

Hierarchy of Needs § Satisfy Lower Level Basic Needs. § Reasonably Satisfied, may reach the highest level. § Every person is capable. § Unfortunately, progress is often disrupted § Life experiences

Hierarchy of Needs § Noted only one in a hundred (1/100) people become fully self-actualized § Bottom 4 levels “Deficiency Needs” § Presents an intuitive and potentially useful theory.

Hierarchy of Needs § The original hierarchy of needs five-stages model includes: § 5 -Self-Actualization Needs § 4 -Esteem Needs § 3 -Social Needs § 2 -Safety Needs § 1 -Biological & Physiological Needs

1 -Biological & Physiological Needs § Air, Food, Drink, Shelter, Warmth, Sex, & Sleep

2 -Safety Needs § Protection from elements, security, order, law, limits, stability.

3 -Social Needs § Belongingness & Love, work group, family, affection, relationships.

4 -Esteem Needs § Self-esteem, achievement, mastery, independence, status, dominance, prestige, managerial responsibility.

5 -Self-Actualization Needs § Realizing personal potential, self-fulfilling, seeking personal growth and peak experiences.

Hierarchy of Needs http: //www. youtube. com/watch? v=l 7 xvdd. Og. Ufc

Hierarchy of Needs § Maslow’s five stage model has been expanded. § 5 -Cognitive Needs § 6 -Aesthetic Needs § 8 -Transcedence Needs

5 -Cognitive Needs § Knowledge, meaning, etc.

6 -Aesthetic Needs § Appreciation and search for beauty, balance, form, etc.

8 -Transcedence Needs § Helping other to achieve self-actualization.

Hierarchy of Needs § Most of us will not reach Self-actualization, or only to a limited degree. § Estimated that only 2% reach Self-Actualization § Interested in characteristics of people whom he considered to have achieved their potential as humans.

Characteristics of Self-Actualizers § 1 -They perceive reality efficiently and can tolerate uncertainty. § 2 -Accept themselves and others for what they are. § 3 -Spontaneous in thought and action. § 8. Resistant to enculturation, but not purposely unconventional. § 9. Concerned for the welfare of humanity. § 10. Capable of deep appreciation of basic life-experience. § 4. Problem-centered (not self-centered) § 11. Establish deep satisfying interpersonal relationships with a few people. § 5. Unusual Sense of Humor § 12. Peak Experiences. § 6. Able to look at life objectively § 13. Need for Privacy § 7. Highly creative. § 14. Democratic Attitudes § 15. Strong Moral/Ethical Standards.

Self-Actualization § Not necessary to display all 15 characteristics. § Did not equate self-actualization with perfection. § Silly, Wasteful, Vain and Impolite but still Self-Actualized. § ‘There are no perfect human beings’. -Maslow

Behavior Leading to Self-Actualization § a) Experiencing life like a child, with § d) Avoiding Deception and being full fascination and attention. honest. § b) Trying new things instead of sticking to safe paths. § c) Listening to your own feelings in assessing experiences instead of the voice of tradition, authority, or the majority. § e) Preparing to be unpopular if your opinions do not agree with those of the majority. § f) Taking responsibility and working. § g) Trying to recognize you defenses and having the bravery to give them up.

Hierarchy of Needs in Marketing § Ties in very close with consumer behavior. § Understand the customer on a deeper level § Accomplish the “greater” understanding

Marketing § “What is it that their looking for? ” “What underlying motives drive their purchases? ” § The underlying motives are the gold mine. § “Who should they be targeting and how should they go about it? ” becomes their key question.

Example § Economic Decline § People who were once financially doing well are struggling just to get by. § As we see an extensive flop in financial welfare, we can accept or foretell that many people will plunge into the lower tiers of the triangle with their buying behaviors. § Customers will instead be mostly considering towards things like nourishment, safety, and the care of friends and family.

Example § Use this psychology to better target your product to the biggest possible consumer amount. § We might want to avoid promotions that make the product appear like a luxury good. § Instead produce a commercial that shows close family bonds and the warmth of friendships, all held together by the product.

Coca-Cola Commercial http: //www. youtube. com/watch? v=_HBb 8 Q 2 s. AE 0

Design § About making a very specific impression. § Design is about getting into the heads of the viewers.

Managers § Identify the needs of their staff and help them feel fulfilled so they can pursue their interests outside the workplace. § Bosses began to realize that employees’ hopes, feelings and needs had an impact on performance. § “Transactional” contract with a company’s staff, in which they received money in exchange for doing a job. § “Relational” contract where a company offered opportunities for an individual to feel fulfilled.

Works Cited Websites: § Mc. Leod, Saul. "Maslow's Hierarchy of Needs. " Simply Psychology. Saul Mc. Leod, 2011. Web. 14 Sept. 2013. § Burton, Neel, M. D. "Our Hierarchy of Needs. " Psychology Today. Neel Burton M. D. , 23 May 2012. Web. 14 Sept. 2013. § Kremer, William, and Claudia Hammond. "Abraham Maslow and the Pyramid That Beguiled Business. " BBC News Magazine. BBC World Service, 31 Aug. 2013. Web. 14 Sept. 2013. § Johnson, Joshua. "Design Meets Psychology: Putting Maslow’s Hierarchy of Needs to Work. " Design Shack. Compact Creative Ltd. , 14 Jan. 2011. Web. 14 Sept. 2013. Videos § Simpsons Coca Cola Commercial - Super Bowl 44 Spot. Dir. N. D. Perf. The Simpsons. Coca. Cola, 2010. You. Tube. Web. 14 Sept. 2013. § You. Tube. By Courtney Constantinos, Scott Aspden, and Stefan Phillips. Perf. Scott Aspden. You. Tube, 21 Aug. 2011. Web. 25 Sept. 2013.