Marketing Your Firm Central Contractor Registration CCR and

Marketing Your Firm Central Contractor Registration (CCR) and Dynamic Small Business Search (DSBS) Database Presented by Ms. Marichu Relativo Procurement Center Representative (PCR) Office of Government Contracting (GC) -- an advocates on behalf of small business in the federal procurement world. Guam 10/21/2010 www. sba. gov 1

Why Update Your Profile? Ø Federal agencies utilize the CCR database when conducting market research Ø Search by NAICS codes, key words, socioeconomic groups (i. e. , HUBzone), locations, etc. Ø Review bonding capacity, past performance history Ø Prime contractors Ø For teaming arrangements – Joint Venture (JV) Ø For subcontractors and suppliers Ø State & City Government Agencies ØPossible sources Guam 10/21/2010 https: //www. bpn. gov/ccr/ www. sba. gov 2

Market Research by Govt Ø Why? Ø Required by Federal Acquisition Regulations (FAR) Ø Determine available sources Ø When? All acquisitions Ø Where? Ø Dynamic Small Business Search in CCR https: //www. bpn. gov/ccr/ Ø GSA Advantage - http: //www. gsa. gov Ø Buy Alaska – www. buyalaska. com Ø PTAC Alaska - http: //www. ptacalaska. org/ Ø SBA Alaska District & PCR (Marichu Relativo) Ø Yellow Pages & Google www. sba. gov Guam 10/21/2010 3

Searching in the CCR Guam 10/21/2010 www. sba. gov 4

Dynamic Small Business Search http: //dsbs. sba. gov/dsbs/search/dsp_dsbs. cfm Guam 10/21/2010 www. sba. gov 5

Dynamic Small Business Search by NAICS Codes, Key Words, Location Guam 10/21/2010 www. sba. gov 6

Search Results. Firms in Alaska that has the key word “Janitorial” in their Profile. Guam 10/21/2010 www. sba. gov 7

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This section indicates the firm has JANITORIAL past performance experience. List can be from federal, state, city, private, and residential work performed. Include dollar value. Guam 10/21/2010 www. sba. gov 10

Sample of an incomplete Profile. Hint: Make it easy for the agency to want to do business with your firm. Guam 10/21/2010 www. sba. gov 11

What to Include in Profile? Ø Link to Company Website - See Buy Alaska Ø GSA Contract Number – Another Source Ø Capability Narrative – “Your 7 -Second Elevator Pitch” Ø Special Equipment – Dump truck, Forklift, Doc Sorter Ø Bonding Capacity Ø Required for Construction/Optional for Services Ø Past Performance History – References ØIdentify the project, dates, dollar value, client information ØList federal, state, city, private projects (completed/ongoing) ØExpanded in your website & Statement of Qualification (SOQ) Guam 10/21/2010 www. sba. gov 12

Sample Key Words GIS, LIDAR, Janitorial, House Keeping, Grounds Maintenance, Runway Lighting, HAZMAT, Roofing, Paving, Topo Survey, Aerial Survey/Photography, Laundry, Septic, Dirt work, Excavating, OTIS Elevator, Historical Renovation, Catering, Remote Site Camp, Mapping, Land Surveyor, Marine Construction, Dredging, Coastal Erosion, Demo, Mine Reclamation, Fish Migration Study, Boat Charter, John Deere, Fire Suppression, HVAC, Arctic Cat snowmobile, Court Reporter, Medical Transcriber, Video Production, SABER, BOS, Warehousing/Storage, Waste Management/Collection, Green Supplies, Wind Turbine, Heavy-equipment Rental, Plant Nursery, Tree-Cutter, Logging, Site Preparation Guam 10/21/2010 www. sba. gov 13

Updating Instructions SBA Profile is located in the Dynamic Small Business (DSBS) access by CCR website: www. ccr. gov ØTo get to that database, log into your CCR record (click on Update/Renew CCR registration and use DUNS and TPIN numbers) Ø Click on ‘Validate/Save Data’ on any page to get to the end (even if no changes were made) ØDown towards the bottom right of screen are two boxes. Click on the box “SBA Profile” ØClick on “Must Enter Mandatory Data” ØReview that data then click “Save/Next” Ø Click on “Continue” ØReview and “Save/Next” ØFor assistance, contact the PTAC office Guam 10/21/2010 www. sba. gov 14

Marketing to the Agencies Ø One-Page Statement of Qualification (SOQ) ØYour 7 -Second Elevator Pitch in writing ØBrief info of capability, size of business, DUNS, NAICS codes, current/previous customers, website ØKISS – “Keep It Simple (Sister/Sir)” ØExpanded Version SOQ ØDetailed info of company information, projects, pictures ØHand-out during capability briefing (meeting) with agencies ØBusiness Cards ØSimilar information from the one-page SOQ ØUtilize the back ofwww. sba. gov the card Guam 10/21/2010 15

Helpful Tips ØKnow Your Brand (specialty) ØMarketing – “Best thing since slice bread” ØPackaging – The “wow” factor ØService/Accessibility – Make it easy for the customer ØTarget Your Audience (customers) ØMedical, Maintenance, Communications (IT) ØRequest for a vendor demonstration or meeting ØPatience is a Virtue Ø“Don’t let them see you sweat” ØBe professional at all times Guam 10/21/2010 www. sba. gov 16

Additional Assistance Ø Local District Offices and Resource Partners Ø SBA Guam Brand Office – Ken Lujan (kenneth. lujan@sba. gov) /Tel: 671 -472 -7277 Ø SBA Procurement Center Representative (PCR) – Hawaii, Guam & Pacific Insular Area – Larry Orr (Larry. orr@sba. gov)/ Tel: 808 -474 -7317 Ø Procurement Technical Assistance Center (PTAC) http: //www. ptacalaska. org/ Ø Small Business Development Centers www. sba. gov/sdbc/ Guam 10/21/2010 ØSmall Business Specialists (SBS) www. sba. gov www. acq. osd. mil/sadbu 17

Questions? Thank you Ms. Marichu Relativo Tel: 907 -250 -3643/4022 Email: marichu. relativo@sba. gov http: //www. sba. gov/aboutsba/sbaprograms/gcbd/index. html http: //www. sba. gov/ Guam 10/21/2010 www. sba. gov 18