Jackie Chan Kung Fu Master DVD MARKETING PLAN

Jackie Chan Kung Fu Master DVD MARKETING PLAN

Jackie Chan • Was born: Chan Kong-sang • Is an actor, action choreographer, filmmaker, comedian, producer, martial artist, screenwriter, entrepreneur, singer and stunt performer. • Is known for his acrobatic fighting style, comic timing, use of improvised weapons and innovative stunts. • Has appeared in over 100 films. • Has received a star on the Hollywood Walk of Fame. • Has won Actor of the Year – Hollywood film Festival

Jackie Chan Kung Fu Master SYNOPSIS Jackie Chan is the undefeated Kung Fu Master who dishes out the action in traditional Jackie Chan style. When a young boy sets out to learn how to fight from the Master himself, he not only witnesses some spectacular fights, but learns some important life lessons along the way.

Jackie Chan Brand Master

Jackie Chan Box Office Master Rush Hour 1, 2 & 3: Over $507 Million Shanghai Knights: $60, 476, 872 Shanghai Noon: $56, 937, 502 The Forbidden Kingdom: $52, 075, 270 The Tuxedo: $50, 547, 998

Jackie Chan Box Office Master Over $24 Million BO In theatres June 11, 2010

Jackie Chan Publicity Master PUBLICITY CAMPAIGN 42 West PR Agency will be focusing on: • National Publicity Campaign targeting Radio, Print and Online Media • Film Review Solicitation – targeting martial arts and action-fan demographic publications • Radio Promotions – featuring on-air mentions, contests and give-aways

Jackie Chan Digital Master ONLINE CAMPAIGN • Social media campaign targeting martial arts fans: • Trailer distribution via: • Blogger review solicitation:

Jackie Chan Kung Fu Master US DVD UPC: Catalog #: Street Date: Pre-Order: SRP: 6 -25828 -54340 -1 P 4 F-54340 9. 07. 10 8. 03. 10 $29. 99

Jackie Chan Kung Fu Master CANADA DVD UPC: Catalog #: Street Date: Pre-Order: SRP: 6 -25828 -54330 -2 P 4 F-54330 9. 07. 10 8. 03. 10 $32. 99