English Media unit Film DVD covers DVD cover

English – Media unit Film DVD covers/ DVD cover/ Posters Denotation & Connotation

Strapline clue to story play on words/ pun. Conventional shape -portrait Graphic: Pose? Knives Knife thrower Kitchen Knives. Heightened /exaggerated perspective focuses on Rat. Central image? Appealing to audience Brand logo, safe family viewing Fork - Cheese Stereotypical food of Rat/mouse. Pixar subsidiary of Disney Setting ? Font -Classy food French? – branding, logo? Foreground, tiles ? Play on words Ratatouille. Release dateholidays. No Production credits. Teaser ?

Facial expression -intense -serious -dangerous -means business Dressed in stereotypical Bond outfit Loose tie - no longer playing by the rules Setting International Glamorous Could be anywhere Rule of thirds evident Colour – grey signifies Dark, violent, action packed, serious Indirect look S Focused on his eyes target Gun Macho, genre James Bond’s trademark gun icon She’s not happy – why ? Producers ‘Presents’ new Bond Change of image and Much ‘darker’ themes James Bond iconography Billing block S Barely legible - the film/007 brand sells itself. Actors not important Production company Produced using GCI/Desktop publishing Enigma = who is he after? Release date Target audience DVD cover/ Poster targeted at men & women – VERY sexy + Alpha male Body language signifies Moving towards his target & not to be messed with. Not usual Bond girl S Serious, not part of his plan S Looks like she is passive & not clear if she is a ‘goodie’ or ‘baddie’ S Romance/Love interest 007 most prominent part of text x 3 Internet site

Rule of three still applies What is the Enigma ? Clues to narrative/story International setting as usual § action, thrills, genre Less sophisticated than modern DVD cover/ Poster—painted & printed Bow Tie done up § Formal times Dinner suit—iconic image Facial expression § Slightly humorous, not serious Sequel- next in series? Trademark gun § Macho Sexist? /Sexually explicit—but can get away with it because they are drawn—today would suggest adult themed film DVD cover/ Poster drawn and painted (no computers) Sexy, fun, suave. Glamorous, much less dangerous than Daniel Craig. A-List actor Marketing Landscape layout Direct Appeal to audience which is male Surrounded by fantasy women Books were famous & used as a marketing tool. he’s in control Target audience = men Billing block § much less info Iconic symbol Producers Could symbolise blood, violence & the Red Army! USP—new technology at the time Uses Russian symbol Production company Red § Russia

Designing a Movie DVD cover/ Poster/ DVD Cover “Writing” to Persuade

Task Imagine that a Movie Company has asked you to create a DVD cover/ Poster to advertise their latest release. You have got to Design and Create a Movie DVD cover/ Poster for a movie of your choice.

Before you can begin designing the Movie DVD cover/ Poster you need to do a bit of research. 1. Collect images of DVD covers/ DVD cover/ Posters, you can either find them on the Internet or take photos of them 2. For your DVD covers/ DVD cover/ Posters you have found, say what you like and dislike about them and why.

Now that you know what makes a good DVD cover/ Poster, you need to design one. 3. Think of your favourite Movie or choose a Movie that has just come out. 4. Write down what things you will need to include in your DVD cover/ Poster, remember it is to advertise the movie. 5. Create your Movie DVD cover/ Poster, you can either use the computer or if you want you can draw one using Pencils and Paper.

Titles

Deadline You will need to hand in: 1. Your Research, this should be your 10/5 DVD covers/ DVD cover/ Posters you collected and a report saying what you liked and disliked about them. 2. List of the Information you want on your own Movie DVD cover/ Poster. 3. Your own Movie DVD cover/ Poster. Remember you don’t have to do it on a computer, but it would be nice if you did.

Report • Finally a 400 -700 word report • Your report should evaluate your task in relation to the aims of the project. • Comment on ideas for promoting and distributing your film and any issues that your production might raise for it’s audience. E. g. How will it attract that target audience? • Does your DVD cover/ Poster show the genre/s of the film? What aspects work particularly well? Why? • What else is there about the film that will attract the audience: Director, Stars, Soundtrack. etc.