Introduction of MICE Chapter 1 MICE Management 1

Introduction of MICE Chapter 1 MICE Management 1

ASEAN Community )������ ( MICE Management 2

������ ? • Middle Class • (GDP Per Capital : USD 700 – 4, 800) • ASEAN GDP Per Capital : USD 3, 618 • 24% in 2010 65% in 2030 MICE Management 5

Why Middle Class? • Empirical evidence shows that growth of the middle class is associated with better governance, pro-growth reforms, even better infrastructure. • It appears that as people gain middle class status, accumulate savings, and acquire secondary and tertiary education, they are likely to use their greater political clout to press for accountable government. This includes the rule of law, property rights (they now have more to protect!), and greater public goods supportive of growth including better infrastructure, education, fewer trade restrictions, and economic stability. • Interestingly, the larger the middle class a country has, Management 6 the more likely it is to MICE reduce poverty faster.

A Single Market and Production Base A Highly Competitive Economic Region ��������������������� AEC Blueprint A Region of Equitable A Region Fully Integrated Economic Development into the Global Economy �������������������� �� � MICE Management 8

ASEAN Single Market : ������� • • • Free flow of Goods Free flow of Services Free flow of Investment Free flow of Capital Free flow of Skilled Labor MICE Management 9

Services Liberalization • AFAS: ASEAN Framework Agreement on Services • Protocol to Implement Package of Commitments Under the AFAS – 7 th. Package (2009), 8 th. Package (2010) • No Restriction for Mode 1 and Mode 2 • Progressively remove other Mode 3 Market Access Limitation by 2015 • Allow for ASEANMICEEquity Participation Management 11

MRA on Tourism Professional (32 Positions) Hotel Services Front Office House Keepin g Food Produc tion Food & Bevera ge Travel Services Travel Agenci es Tour operati on MICE Management 13

Necessary English Skills Communica tion Presentatio n Negotiation Contract and Document Preparation MICE Management 15

Learning to Learn, Life-Long Learning I= Identification A= Awareness • ������������ M = Mindset • ������ C= Competitiven • ������ ess • ������ U = Utilization � MICE Management 16

Do you know MICE? MICE Management 17

World. Travel & Tourism’s Contribution to GDP Business vs Leisure, 2011 MICE Management 23

• ����� : GBTA Presentation MICE Management 24

• ����� : GBTA Presentation MICE Management 25

Business Travel and Tourism • Tourism is “the activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive for leisure, business and other purposes” (International Tourism: a Global Perspective). MICE Management 27

Business Travel and Tourism Leisure Business MICE Industry MICE Management 28

MICE Thailand • • Sources: Economics Statistics Report Year 2004 -2008 by Office of the National Economic and Social Development Board and Bank of Thailand MICE Management 29

MICE Thailand MI = E= 41. 8 21. 0 % % C= 37. 2% MICE Management 30

MICE Revenue Share • Approx. Revenue/Head/Trip 80, 000 THB E= 120, 000 M= 73, 0 00 MI CE C= 90, 0 00 I= 55, 0 00 MICE Management 32

�������� Incentive �� 2013 MICE Management 41

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������� Conventions �� 2013 MICE Management 47

�������� 2554 MICE Management 51

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������� Exhibition MICE Management 53

Multiple Benefits MICE Industry Visitor Spending Venue, Organizer, Hotel, Shopping, Travel, destination Trade & Investme nt Trade, Investment, Positive Image MICE Management Knowledg e Transfer Knowledge & Technology transfer 55